Analysts Discuss If Call of Duty: Black Ops II Can Break Sales Records - News/ 3,351 Views
Analysts speaking with GamesIndustry International discuss the possible sales of Call of Duty: Black Ops II. The first Black Ops has sold over 25 million units worldwide and not all analysts believe that Black Ops II can outsell all the other Call of Duty. Reasons for the lower sales include that the current generation is winding down and new consoles are needed, as well as competition from Halo 4.
Michael Pachter, the Wedbush Securities analyst said, "I don't think Modern Warfare 3 is going to sell more than the last Black Ops, so I doubt that this one will break a record. I think that Call of Duty is a phenomenon, selling way more than 20 million units annually, and it's unrealistic to think that number can grow meaningfully with each annual release."
Colin Sebastian of RW Baird said, "We are forecasting Black Ops 2 to sell roughly the same number of copies as Modern Warfare 2 in 2011. Call of Duty is the only mass market core video game and the console industry continues to consolidate around a small number of top franchises. Halo 4 is a potential wrinkle in the ointment with a November launch, but on the flip side, GTA V likely not shipping until March helps. Overall, I think games like Call of Duty need new console hardware - developers are working with 7-year-old technology in an environment when tablets and smart TVs will soon be just as powerful."
Jesse Divnich an analyst at EEDAR said, "The entire HD market is very soft at the moment, and it is understandable that retailers, publishers, and analysts are likely to be conservative on any Black Ops II forecast. Whether Black Ops II sets any records this year will depend entirely upon the overall engagement of HD consumers, which is largely out of the control of Activision and Treyarch. Every year we question whether the Call of Duty franchises can set new records, and for the last four years they have proven us wrong. Personally, I wouldn't under-estimate Activision, even against the odds of a more torpid HD market this holiday season."
Billy Pidgeon at M2 Research said, "Call of Duty should continue to do very well and is likely to continue to break records as it will sell into a larger installed base of consoles," he stated. "I think other big hits will also continue to perform strongly until we get into the console transition and enthusiast spending begins to shift towards hardware again."