UK Video Game Retailer GAME Files Notice of Intention to Appoint Administrators - News
by William D'Angelo , posted on 30 January 2026 / 2,612 Views
UK video game retailer GAME looks like it will be entering administration once again.
This is according to a report from BusinessDesk that states the Frasers Group-owned retailer has "filed a notice of intention to appoint administrators (NOI) through law firm RPC." This gives GAME a 10 day period of protection from creditor action while it considers what to do next.
GAME operates 240 locations across the UK, which includes standalone stores and concessions within other Frasers Group brands like Sports Direct and House of Fraser.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Oh well, I used to work for them back in the day.
I feel where Game is a concession in Sports Direct store it needed to have larger branding on the front of the store and the actual concession needed to be at the front of the store too. I just feel they are forgotten with my local store having the Game at the back. Also online you had to pay postage on top which might work for clothes purchases but never worked for games I feel. Fraser never really did anything with this purchase and not really of interest to Mike Ashley. However I am a extremely price sensitive game purchaser. I always look for the best price and don't care if new or secondhand. Most of my physical game purchases are CEX and ebay.
I'm not suprised, despite all the online groaning nearly all game purchases are digital these days( japan excluded).
Company made one catastrophic decision after another and went from being a beloved gamers"
' corner to a faceless and expensive place that no one even knows where their stores are since they closed the local ones anyway.
Mike Ashley doing his best as usual.... wait, not best, I mean bleeding dying companies for all their worth.
Given GAME is a wholly owned subsidiary of Frasers at this point, I suspect this is a pre-packaged administration with the aim of looking to exit leases early leases early or otherwise get rent reductions.
If Im wrong on that maybe, Frasers are pulling the plug entirely.
