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Microsoft Might Offer Free Xbox Cloud Gaming With Ads

Microsoft Might Offer Free Xbox Cloud Gaming With Ads - News

by William D'Angelo , posted on 02 January 2024 / 4,105 Views

Xbox chief financial officer Tim Stuart recently suggested Microsoft could potentially offer Xbox Cloud Gaming streaming for free with an ad-supported model.

"The vision I like to talk about is we have xCloud game streaming, so you can subscribe to Game Pass Ultimate and you can stream hundreds of games to really any endpoint that has a browser experience," said Stuart (via TweakTown).

"For models like Africa, or India, Southeast Asia, maybe places that aren't console-first, you can say, 'hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?
"Africa is, you know, 50% of the population is 23 years old or younger with a growing disposable income base, all with cell phones and mobile devices, not a lot of high-end disposable income, generally-speaking. So we can go in with our own business models and say...there's millions and millions of gamers we would never have been able to address there, and now we can go in with our business models."

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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23 Comments
JackHandy (on 12 December 2023)

I'd watch thirty seconds of an ad for two hours of free gaming!

  • +4
VAMatt (on 13 December 2023)

More options to access video games is always preferable, in my opinion. I have no problem with ads during loading or pause screens, or when I first turned the thing on, or things like that. In fact, I think that's a great way for the industry to generate revenue without substantially impacting me.

  • +3
G2ThaUNiT (on 12 December 2023)

Not something I'll ever be in favor of.

  • +3
Random_Matt (on 12 December 2023)

Oh boy.

  • +3
2zosteven (on 13 December 2023)

i would give this a shot and see if i have the patience for ads.

  • +2
KratosLives (on 15 December 2023)

No way. I tried watching youtube after being on premium for years, and the amount of adds u sit through is insane. Nearly died

  • 0
halil23 KratosLives (on 15 December 2023)

Seriously?? I never signed up to premium and never will.
Thought premium is ads free?

  • 0
KratosLives halil23 (on 17 December 2023)

Yes premium is add free. What I meant is I tried watching youtube on a regual service without premium, and the amount of adds were staggering.

  • 0
JRPGfan (on 13 December 2023)

honestly... at that point, I would be in, just to mess around when theres a game that looks intresting.

  • 0
DonFerrari (on 13 December 2023)

Considering in Brazil it is common for 20min wait time to start the game with paid Xcloud I don't even want to see how it would turn out with free XCloud and perhaps they would put Ads during the whole waiting time.

  • 0
VAMatt DonFerrari (on 13 December 2023)

I think the wait times to start xcloud games is a problem everywhere. I'm in the US, and I encounter it probably 5% of the time that I try to stream (which isn't very often, but still).

  • 0
Darwinianevolution (on 12 December 2023)

How would it work? What would be the frequency of ads, and how intrusive would they be? I cannot imagine playing and getting a sudden add that disrupts the game and forces me to start all over.

  • 0
Tober Darwinianevolution (on 13 December 2023)

Playing Candy Crush without spending money on it, gives you an idea.

Perhaps after a level fail, first need to watch 30 seconds of ads before a retry.

  • +2
EpicRandy (on 12 December 2023)

I'm guessing in this scenario game will still need to be acquired either individually or through a subs. If that's the case then I do not think there really that much demand for it, but still it's an added option and it may be better for some than nothing.

  • 0
The Fury EpicRandy (on 12 December 2023)

This is how GeForce Now works, you have to buy/own the game to even play it via streaming. They already offer 1 hour free streaming sessions just for owning the game and signing up. The key here is about how long until that 30 seconds for 2 hours suddenly turns into 1 minutes for 1 hours etc. We all know how things like youtube has changed over the years. :P

  • +1
Tober (on 13 December 2023)

We see something similar with other streaming services like Hulu or Disney+. Seems that making subscription services profitable isn't easy and options are explored.

  • -1
ClassicGamingWizzz (on 12 December 2023)

Here we go , friendly consumer big corpo!?!?

Sony doubt they will do this since they killed something sumilar after they got crunchyroll

  • -8
Imaginedvl ClassicGamingWizzz (on 13 December 2023)

How is that not consumer friendly? Consumer has the choice to pay or get those games for free. How the hell can you see this as not consumer friendly is mind blowing. Even with your bias.

It is, yet, another fully optional option to get GamePass. And if you pay for it you are not getting any ads like any other service out there.

  • +7
ClassicGamingWizzz Imaginedvl (on 13 December 2023)

They are not your friends and sooner or later will be ads everywhere even you with your own bias can see it.

  • 0
2zosteven ClassicGamingWizzz (on 13 December 2023)

how many businesses and people out there are your friends? it always businesses or selfishness.

  • -1
Imaginedvl ClassicGamingWizzz (on 13 December 2023)

There are not your "friends"; who said that...? those are businesses You do understand what "consumer friendly" means right, it has nothing to do with being your "friends" ? lol
Man you are something...

  • +5
ClassicGamingWizzz Imaginedvl (on 13 December 2023)

You realise that companies that did this in the past is to annoy the shit out of you for you to buy the them thing.

  • 0
Tober Imaginedvl (on 13 December 2023)

The ads option will make it possible to raise the paid version's prices, without risking losing overall player base.

This happened with other subscription services like Hulu

  • -2