Epic Games Store Still Isn't Profitable, Goal is to Claim Half of All PC Gaming Revenue - News
by William D'Angelo , posted on 06 November 2023 / 4,216 Views
Epic Games is currently in court with Google with the goal for Google to make using third-party app stores, sideloaded apps, and non-Google payment processors easier on Android.
Epic Games Store boss Steve Allison on the witness stand reveals the store still isn't profitable as the company spends millions to give away free games and to secure exclusives.
An October 2019 document reveals two models for the Epic Games Store. The goal of the "Aggressive Pursuit Model" is to grow to 50 percent of all PC revenue if Steam doesn't react and to 35 percent if Steam does react. The "Winding Down Model" is to grow the Epic Games Store up to 20 percent of all PC store users and wind down to about eight percent over time.
The total number of exclusives in the "Aggressive Pursuit Model" shows 56 in 2019, 54 in 2020, 52 in 2021, 36 in 2022, and 34 in both 2023 and 2024. The "Winding Down Model" shows the same number for 2019 and 2020, however, it would have dropped off to 13 in 2021, eight in 2022, and just two in both 2023 and 2024.
Thanks, The Verge.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Good luck, LOL HALF!
Have you tried offering better functionality and/or services for lower prices than Steam?
A while back, I tried playing remnant on Epic cause it was free, it was then I realized, it does not have proper controller support.
Ended up adding the game path to steam and load through there so I could use my gamepad :P
Half? LMAO! That isn't going to begin to even think about happening until Epic actually makes their storefront worth using. Having your digital store being a place to buy games and nothing else isn't going to cut it on PC. Surprised Tim Sweeney hasn't figured that out after 5 years now. To say that Fortnite money got to Tim's head would be an understatement.
XD, only bought 1 discounted title ever on the service other than that I only grabbed weekly free titles. go figure why they are not profitable lol.
I'd rather use UPlay than the Epic Store lol
A very common recommendation when starting your business is: do something different, don't try to do the same thing as something else but cheaper.
No Thanks. I like my library of games on the one Eco-System.
