Take-Two: Increased Marketing Spending in 2023 is Due to Third-Party Games and Not GTAVI - News
by William D'Angelo , posted on 06 June 2020 / 2,144 Views
It was reported yesterday Take-Two might be looking at a release for Grand Theft Auto VI in 2023, a full 10 years after the release of Grand Theft Auto V, according to investment firm Stephens analyst Jeff Cohens. The company was looking to more than double its marketing spending for the fiscal year ending March 31, 2024 to $89 million.
However, a Take-Two representative has told GamesIndustry the increased spending on marketing in the fiscal year ending March 31, 2024 "reflects marketing commitments made to third-party companies."
Rockstar Games is an internal studio and would not be a third-party company, which does mean the increased spending on marketing is not due to to Grand Theft Auto VI.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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