2010 Year on Year Sales and Market Share Update to August 21st
by Seb Parker, posted on 27 August 2010 / 5,089 ViewsHere we see data representing the global sales through to consumers, and change in sales performance, of the three home consoles over comparable periods for 2007, 2008, 2009 and 2010. Also shown is the market share for each of the consoles over the same periods.

"Year to date" sales for 2007, 2008, 2009 and 2010 sales are shown in series at the top of the table and then just below a comparison of 2010 versus 2008 and 2010 versus 2009 is displayed. This provides an easy-to-view summary of all the data.
The Wii experienced a 12k drop this week, mainly due to the boost from the Japanese holiday Obon wearing off. However, this week's Wii sales are the lowest it's posted in its 4 year existence. I said last week that I didn't expect sales to fall far from the 150k mark, but given how notoriously slow September is without any intervention, Wii sales could drop to around 135k, though I would be surprised if they dropped any lower.
Wii: DOWN year on year this week by 42k or 23% and DOWN year on year - year to date by -2.84%.
The PS3 saw the smallest drop this week, thanks to A.C.E in Japan offsetting the Obon holiday there. This marks the last week the PS3 will be up YOY, meaning the PS3 YOY growth will peak at a massive 46.55%. Next week should see a small decline, then a significant drop YOY the following week.
PS3: UP year on year this week by 56k or 65% and UP year on year - year to date by 46.55%.
The X360 dropped this week around the same percentage as the Wii. Arcade S in various regions within EMEAA offset the natural decline there. With Reach a mere 4 weeks away (in terms of weekly updates) X360 shouldn't fall much lower than 170.
360: UP year on year this week by 81k or 78% and UP year on year - year to date by 20.72%


