Skylanders Passes $500M in Revenue in the US - NewsWilliam D'Angelo, posted on 11 January 2013 / 3,168 Views
Activision Blizzard has announced that Skylanders has passed $500 million in the US. These figures include Skylanders Spyro's Adventures and Skylanders Giants. Skylanders Spyro's Adventures accounts for $305 million of the total.
"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in," said Joshua Taub, vice president of product management at Activision Publishing. "Now the category has been established in the market and embraced by parents and kids everywhere."
"We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."
Skylanders is a third person action franchise with a twist. The characters you play as are represented by a figurine that you purchase in stores. These figurines are placed on a peripheral. To change characters, you switch the figurines.