Less than Half of uDraw Tablets were Sold Holiday 2011 - News
by William D'Angelo , posted on 03 February 2012 / 3,130 Views
THQ's uDraw video game tablets, following the success of sales on the Wii, was released on the Xbox 360 and PlayStation 3 this past holiday. However despite heavy marketing it failed to stir up interest, which resulted in sluggish sales. Less than half of all tablets were sold. THQ sold one million units to stores, many of which remain unsold to consumers. There are also 1.4 million left in warehouses.
"We were confident that uDraw would resonate again this holiday, given last year's robust sell-through," said Brian Farrell, THQ CEO. "Our confidence was misplaced."
The lack of sales, cost $100 million in a reduction of its sales for the holiday period, $80 million of it due to the unsold tablets. The other $20 million is related to poor software sales for the tablet and taking a hit in the reduction of its price at some retailers.
"We were looking at uDraw as a bridge to this core and digital future, and that bridge turned out to be a plank that we walked off of," said Farrell.
More than half of its operating loss, or $30 million of its $54.6 million, is due to just uDraw. In terms of income, the company attributes over $30 million of its $54.6 million operating loss just to the uDraw. Hardware production has stopped and software support appears to be dead. The company has "no other remaining commitments with respect to uDraw," according to Farrell.
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Damn, I could have told THQ that those weren't going to sell on the XBox 360 and PS3. That is a casual gamer item, which is why it sold better on the Wii, because there were more casual gamers and more kiddies. The PS3 and XBox 360 have way more adult playing and these type of gamers don't draw. I'm not surprised that item didn't sell.
I wonder why they thought it was a good idea to bring the udraw to the xbox and ps3 especially on a season filled with huge releases, that person is most likely out of job.
Sucks to be stupid...
Wait what is this " uDraw" thing?
Reads like Udraw is to THQ what E.T. is to Atari.
No doubt part of what screwed them was the audience and the fact that the only console tablets people have been talking about all year are the ones for the Wii U.
