Xbox CEO Lays Out 4 Priorities With Goal to Return to Growth by June 2027 - News
by William D'Angelo , posted on 01 August 2026 / 4,126 Views
Xbox CEO Asha Sharma in a new memo sent to employees obtained by The Verge the plan is to "return XBOX to player and revenue growth" by the end of fiscal year 2027, which ends June 2027.
The company will "improve profits back in line with industry averages," she said. "Every function and studio will own part of that outcome."
Sharma has laid out four Xbox priorities for fiscal year 2027:
- CORE: Strengthen our platform, led by console
- CONTENT: Grow great games into global franchises
- CREATION: Make Minecraft the world’s creator platform
- CONNECTION: Extend the worlds that fans love
Progress towards these goals will be done in three "stages." The first is to return to growth by the end of June 2027, while the second is to turn its bets into growth. "In FY28 and FY29, our Four C’s and roadmap must move into businesses producing meaningful player value and revenue acceleration."
The third is to "scale what works" and by discal year 2030, "our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins."
Sharma did share, "XBOX is one of the largest stadiums in the world, bringing together more than 100 million people every day, more than 500 million each month, and nearly one billion each year."
She also revealed the Xbox console itself "generates the majority of XBOX revenue and remains the foundation of our fandom" and Xbox is its "flagship experience." Xbox’s OS, Game Pass, Windows, and streaming "become our platform for new players and developers."
The studios owned by Xbox will go from a decentralized model to one that's "more focused around our strongest franchises and biggest new ideas." Xbox and Bethesda have already announced multiple Fallout titles including Fallout 5, a new entry by Fallout New Vegas developer Obsidian, as well as remasters of Fallout 3 and Fallout New Vegas.
Xbox will build "long-term plans" for its biggest franchises. This includes "film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China."
Sharma revealed three Xbox franchises "already generate more than $1 billion annually." However, she didn't specify which three. Xbox will also work on growing its share in casual games by working with Candy Crush studio King, as well as Microsoft Causal Games.
Xbox will also invest in Minecraft "more than ever before."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Corporate gibberish.
its constant. Like, in reality if PR equated to sales, Xbox would be number one. I really dislike it actually. I really like the fact that Sony and Nintendo don't yap all the time. When you hear from their leadership its about new games or hard numbers (results).
Meet the new boss, same as the old boss.
epic outro
All of those aims are written in PR-speak and therefore are incredibly arbitrary.
This means come June 2027 she herself can decide whether they have been met or not.
There is literally another 1600 layoffs already announced to happen to Xbox next year, how do they expect good games to be made with less and less people? Come on...
I bet none of those wishes will happen.
I am 100% confident that you could take the best and brightest straight out of these forums, put them in charge of Xbox, and have that ship return to glory within a few years.
But the more I watch these sorts of things, the less I'm inclined to believe that's what they even want. Seems more like pandering to shareholders, these days, than a desire to return to anything.
I disagree. Xbox has been mismanaged for a while now, the move to digital and one two punch of Activision acquisition and ram price hikes is something they can't really mitigate no matter what move they make. I don't think they'll fully leave the console market next generation, but I think their probably best placed to use their parent company's extra compute for a game streaming service.
they probably will indeed launch another console, even though they shouldn't. And after another total failure next gen maybe they'll finally realize to just go full steam ahead in the direction they've been heading for a while and go full game pass and become a games as a service platform after next gen.
But yeah for the time being even with the new ceo trying to fix things they still seem stubbornly focused on trying to revive their dying console business and clinging to the idea that they can still compete in the HW space.
Xbox right now is sorta where Nintendo was in the WiiU days. They are partially transitioning to where they are most successful (portable systems, game pass) but not yet ready to abandon the side of their business that is dying (home console, physical hardware). I think next gen xbox (the final gen of xbox) will be a WiiU type situation, maybe not quite as bad as the WiiU, but definitely under 30 million lifetime sales and dead after like 4 years.
Sharma has laid out four Xbox priorities for fiscal year 2027:
CORE: Strengthen our platform, led by console
CONTENT: Grow great games into global franchises
CREATION: Make Minecraft the world’s creator platform
CONNECTION: Extend the worlds that fans love
———
That people get paid lots of money to make up shit like this will probably be one of those things they’ll study in history textbooks a thousand years from now.
Led by console? You have yet another price hike hitting tomorrow when sales are already in the toilet. Good luck!
Phill spencer said the same thing yeara ago" the games are comming"
This lady steps in and is full of energy. Good on her
"CREATION: Make Minecraft the world’s creator platform
I'm not exactly too familiar with Roblox, but I hope this doesn't mean turning Minecraft into something like that.
