Take-Two CEO Explains Why Grand Theft Auto VI is Not Launching on PC Day One - News
by William D'Angelo , posted on 04 May 2026 / 6,538 Views
Take-Two CEO Strauss Zelnick in an interview with Bloomberg has explained why Grand Theft Auto VI is not launching on PC day one.
He stated when he first started working at Take-Two in 2007 a PC release only counted for five percent of sales for their NBA 2K series. "Now with regard to a big title, PC can be 45, 50% of the sales," he said.
The reason Grand Theft Auto VI is launching first on consoles, is because it where most "core" gamers are.
"Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core," Zelnick said. "Like really serving the core consumer. If your core consumer isn't there, if they're not served first and best, you kind of don't hit your other consumers."
He added the marketing deal with PlayStation has nothing to do with skipping PC.
"No," he said. "I mean, historically Rockstar's gone to console first."
Grand Theft Auto VI will launch for the PlayStation 5 and Xbox Series X|S on November 19.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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It's so they can get more people to double dip.
it will likely be one of those games that get massive price cut, for like $20. Double dip isn't "that bad", also it is something totally optional.
gta6 will not have a price cut for years to come
Thats the only thing that makes sense because it makes no sense to not release a PC version day one.
Yes... but thats not the main reason
Console players spend more money in-game than the PC players on average
The last RockStar leak confirmed this by a wide margin
They want to build the fan base where people spend money first and foremost
It's good to know that the marketing deal with Playstation is finally confirmed.
We saw how much money they make with services on consoles, on top of the obscene amount of copies sold.
No wonder they want to make sure it is delivered there properly before anything else.
GTA 4 and GTA 5 on PS3 are technical marvels for their time.
As per that recent leak. Console is responsible for 97% of GTA Online revenue... And that's where the money is. So prioritising console is the obvious choice for them. Though they obviously have the resources to support everything.
RockStar guy: Btw, it has nothing to do with the marketing deal with Playstation continues to count money
Interviewer: Sir, the question had nothing to do with Sony or the marketing, the question was why GTAVI was not launching day one on PC.... Sir..... are you even listening????
So they get people playing on console instead of people watching streamers play it on pc
Would be nice if I didn't feel compelled to double dip, but so long as the PC port is good they can take their time.
Insert "I like money"
