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Diablo Immortal Generated Nearly $50 Million in First Month

Diablo Immortal Generated Nearly $50 Million in First Month - News

by William D'Angelo , posted on 04 July 2022 / 3,757 Views

Blizzard's Diablo Immortal generation nearly $50 million from 10 million downloads in its first month, according to data from AppMagic and reported by MobileGamer.

The data shows there were over one million downloads for the game in each of its first four days available, before quickly dropping off. By day 30 the game was at 10.35 million downloads. 

When it comes to revenue, it peaked 10 days after launch with a generated $2.4 million on June 11. Total revenue was at $11.9 million and reached $48.99 after 30 days. 

To compare, Apex Legends Mobile generated $11.6 million from 21.8 million downloads after its first month.

Diablo Immortal released for iOS and Android on June 1 and for PC on June 2.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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27 Comments
Chrizum (on 04 July 2022)

I got downvoted to about -25 last time I criticized the game here, so I will say: well done Blizzard! Such a fine and perfect game you produced, with no predatory monetization practices to be found at all! Everybody loves spending money for things that used to be free, please continue with this beloved business model oh benevolent publisher!

  • +13
Chazore Chrizum (on 04 July 2022)

Dunno why you got downvoted for criticizing one of the most greediest, most predatory games out there at this very moment.

I guess some folks on here are smooth brains that cannot tell bad practices from good ones.

  • +7
DonFerrari Chrizum (on 05 July 2022)

Probably people that would defend the company or game no matter what.

  • 0
The Fury (on 04 July 2022)

Presumably 45 mil is from idiot Twitch streamers throwing money at it while their viewers throw money at them?

  • +7
Chazore The Fury (on 04 July 2022)

Pretty much.

Some gave Asmogold money to throw at the same and Quincy, and even if it was done for "experimental" reasons, it's still giving the mobile game money regardless.

  • 0
Shatts Chazore (on 04 July 2022)

As much as I like Asmongold, he is clearly a Blizzard fanboy. He knows what he is doing, he is basically pouring money to his favorite company while acting like he is against it so viewers would be satisfied.

  • +3
Chazore Shatts (on 05 July 2022)

Pretty much.

I watch a podcast called AllCraft, and Asmo was on it basically saying that he was thinking of looking into FFXIV, but he hardly ever did. I know he's played genshin a few times, but outside of that, WoW remains his most go-to gig.

  • 0
Liquid_faction (on 04 July 2022)

Wow, so close to the 200+ million Blizzard made in the first 24 hours of Diablo 3.

  • +5
Kakadu18 (on 04 July 2022)

The PC version has the lowest userscore ever on Metacritic of a game with over 7 critic ratings at 0.3.
Well earned score. Good job.

  • +5
KrspaceT (on 04 July 2022)

If the old breakdowns of sixty dollar game profit distrubtions are applied here(I.E, the console maker type gets 12 dollars, 9 dollars to marketing, 9 dollars to developer etc) and I assume that Blizzard would get the retailer, developer, and publisher profits (and I split the developer in half to have the half go to Netease based on Wikipedia)...that's about as much as a game selling 1.45 million in one month. Which....I have no idea how that stacks up for a Diablo game.

  • +4
dane007 (on 04 July 2022)

I have played it. It's not a bad game. It's entertaining. For me it's game to chill when u take public transport. Play for 10 mins and switch off. It's that kind of game.

Ps I will never pay to win.

  • +3
Pajderman dane007 (on 05 July 2022)

Agree! Even if I tend to keep on playing for hours after I leave the public transport and get home.
Pay to win feels more like pay to not play in the case of Diablo.

  • 0
ClassicGamingWizzz (on 04 July 2022)

Whales gona whale !!! The most fucking pathetic gamers are whales.

  • +3

The only reason I don't hate whales is that on the game I play they pay the bills =p

  • +1
Ayla ClassicGamingWizzz (on 05 July 2022)

What others do with "their" money shouldn't concern you.

  • +4
ClassicGamingWizzz Ayla (on 05 July 2022)

But i can comment on it and its not you who gona stop me 😘

  • 0

What's pathetic about them? If they are enjoying the game and want to spend their money what's the problem?

  • 0

Paying to max out a character just to go to a pvp match to destroy everyone to feel better when you suck and cant beat anyone in a fair match is pathetic. The devs who made this possible are fucking scum.

  • +5

It's an assumption that you are making that they do it to "feel better". They are just playing the game the way it was setup by the devs. It is 100% fair because they are playing within the rules of the game. It's not their fault that other people don't have the disposable income they do to spend on the game. It's the same when you get beat buy a guy who's put in 200 hours in a week because he has no job or life to worry about. Meanwhile you couldn't get the same amount of gear because you have a job and family. Is that fair? Either devs are asking for more of your time or more of your money. Either way people out there will have an advantage over you in either scenario.

  • 0
DonFerrari method114 (on 06 July 2022)

Man comparing people that put over 5k a week on a f2p game to disposable income is a little forcing. It would be like saying it is a fair race between someone who hone his skill driving a entry level sedan car versus someone that just drive on weekend but bought a racing car. Sure the second one may be so bad at driving that he will lose anyway, but that is very unlikely. Same on f2p, a whale may not win due to not knowing how to play well, but that would also be unlikely for some of those games.
In FF Exvius I usually end up all events in top 5k, some even in top 1k being a player that doesn't put one cent, but have been playing consistent for 6 years (almost never go a day without doing the basic) and with this accumulated equips and chars (which by nature of gatcha ends up outdated like every 2 months so whales will always hold a massive advantage).

  • 0
method114 DonFerrari (on 06 July 2022)

The reality is 5k a week is disposable income to some people. I have a friend right now who makes over 50k a month it's insane. In two months he's already made more than I make all year and he never even went to college and started in the mailroom. This is just from his job. He's been offered multiple opportunities to make even more money investing but doesn't care enough to even do it.

  • 0
DonFerrari method114 (on 06 July 2022)

Sure, depending on parameter even 1M a week is nothing. But for gaming, which standard prices is 60-70USD for the full game and even more for a theoretically FREE to play, 5k is a lot.
Again, it would be like saying using a F1 2022 car to race against a road car in a formula circuit isn't unfair because for some people F1 cars are affordable/within reach.

  • 0
mjk45 method114 (on 05 July 2022)

You are right they aren't pathetic for playing these games , the reason you get pathetic comments is more to do with more entrenched gamers feeling threatened by the industry turning toward these monetised practises and the fear that deep in their hearts gaming for all the wonder and good times and in my opinion art it has given us is now just another commodity.

that type of thinking was naïve it was always going down this road just like similar fields of entertainment, the difference is the gaming industry is young enough that there are many of us still around who grew up with it and where lead to believe by many of those developers and were young and naïve enough to at least wanted to believe that games were different and as long as we paid a fair price for the cost and effort to make it a profitable industry, the games themselves would always be the priority and come first.

We need to blame someone and rather than blame the capitalist system that pushes
profit growth above everything else making these forms of monetisation an easy sell at boardroom level we instead blame those whose aren't cut of the same gaming clothe as ourselves.

  • +8
method114 mjk45 (on 06 July 2022)

Well said and I couldn't agree more. I still think we are far away from the doom scenario people are worried about. There will always be a market for story driven single player games. It might just not be as popular as it once was.

  • +1
Azzanation (on 04 July 2022)

So they paid out all their court issues by paying 18m and now have earnt over 50m on bad buisness practices. I love Blizzard but they have zero morals.

  • +2
S.Peelman (on 07 July 2022)

I also need something that generates 50 million in its first month.

  • 0
DonFerrari (on 05 July 2022)

It is kind low for a major game isn't it? I would blame the flawed p2w design.

  • 0