Sony Reportedly Planning to Sell Ads in Free-to-Play Games - NewsWilliam D'Angelo , posted on 20 April 2022 / 1,978 Views
Sony Interactive Entertainment is reportedly working on plans to add advertisements in its free-to-play games, according to a new report from Business Insider.
The move to have ads in free-to-play games will help provide another source of revenue to developers. The report says Sony hasn't decided if it will take a cut of the ad revenue.
"The goal is for the ads to appear like they’re part of the game, like digital billboards in sports stadium," reads the report. "Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins."
This report comes less than a week after another report that Microsoft was also looking into adding ad integration into free-to-play games. This includes billboard and/or posters for real products in the games themselves.
Two sources at the time said Microsoft "moving cautiously and intends to create a 'private marketplace,' where only select brands can insert ads into games in a way that doesn’t disrupt the gameplay experience." The advertisements will be things like "digitally rendered billboards in a car racing game."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at email@example.com or on Twitter @TrunksWD.