By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Nintendo Slips Off Top 100 Brands List for First Time

Nintendo Slips Off Top 100 Brands List for First Time - News

by William D'Angelo , posted on 05 October 2015 / 10,266 Views

Nintendo has dropped off of the Top 100 Brands list compiled by Interbrand for the first time since the ranking system began in 2001.

Nintendo was dropped from the list due to its recent struggles in the home console market, where its Wii U console has failed to hold its market share against rival platforms the PlayStation 4 and Xbox One. The Nintendo 3DS, despite selling well, has not lived up to its predecessor, the Nintendo DS.

However, the company is working hard to change its fortunes. Its debut in the mobile gaming market thanks to a partnership with DeNA and an upcoming new console reveal could see it return to the list next year. Nintendo has also partnered with Universal to bring theme park rides to Universal Studios that are based on its properties.

Microsoft is ranked 4th and Sony is ranked 58th, although it must be remembered that both companies have a heavy presence outside of the gaming arena.

Thanks The Japan Times.

_______________________________________________________________________________________

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


More Articles

19 Comments
Azuren (on 05 October 2015)

I can hear it... The rumbling... The earth beneath us trembling in the distance... They are coming. The Nintendo fans are coming. And they won't be pleased.

  • +15
kljesta64 Azuren (on 05 October 2015)

you will also feel it

  • 0
Comment was deleted...
Kotastic Azuren (on 05 October 2015)

みんな、見ていてくれ!

  • 0
Johnw1104 Azuren (on 05 October 2015)

Lol nintendo fan here and I can't say I'm surprised.

  • +1
zippy Azuren (on 06 October 2015)

I honestly dont care, and im sure most Nintendo fans are too busy playing Mario Maker to care.

  • +1
Goodnightmoon Azuren (on 06 October 2015)

Yeah well... 12 hours later nothing happened, and this comment is still getting upvotes as if was true... that says really a lot about people in this forums. Nothing good though.

  • +1
Johnw1104 (on 05 October 2015)

This lines up with my personal experiences, it's seems just about everyone I know has forgotten nintendo exists.

Hopefully they can turn it around with the NX and, perhaps even moreso, their mobile presence.

  • +4
Seventizz (on 05 October 2015)

Wow, Microsoft #4. Great job!

  • +3
Goodnightmoon (on 05 October 2015)

Oh well, they'll be back soon.

  • +2
darkenergy (on 06 October 2015)

Microsoft at #4? Not surprise.

  • +1
Jranation (on 06 October 2015)

Wow! Microsoft is soooooooooooooooo ahead of PS4

  • 0
Sprash (on 05 October 2015)

Oh my god it's the end of nintendo...they won't recover from that... in a few more years they won't even in the top 150 and so on... it's going downwards for nintendo... it is really the END...... wait who the fuck cares for something like that? Nintendo they are back next year without a doubt.

  • 0
lukeperryglover (on 05 October 2015)

Sooo 1 failed console and they're off the list, eh? :P Nice lol

  • -2
NightDragon83 (on 05 October 2015)

So much for that "blue ocean" strategy. Looks like Nintendo is trapped at sea without a paddle.

  • -8
Sprash NightDragon83 (on 05 October 2015)

r.i.f. NightDragon83 my upvote can't help you.

  • 0
Sprash NightDragon83 (on 05 October 2015)

r.i.f. NightDragon83 my upvote can't help you.

  • 0
Comment was deleted...
Comment was deleted...