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Battlefield 3 to be EA's Biggest Launch Title in History

by Alex Co, posted on 05 May 2011 / 2,555 Views

EA’s really banking on Battlefield 3 to outgun this year’s Call of Duty, or at the very least make a very significant dent.

During yesterday’s investment phone call EA revealed that Battlefield 3 will be getting the biggest launch for any franchise in EA’s history. Those are some lofty claims indeed.  The software giant also said that they’re dedicating an "enormous commitment of resources" to promote the DICE developed shooter.

Battlefield 3 is scheduled for release this coming fall and will be in direct competition with Activision’s Call of Duty. EA’s off to a good start, Battlefield 3 has already beaten Battlefield: Bad Company 2’s pre-orders by 700%. To put things in perspective, Bad Company 2 has sold approximately 7 million units since its release.

EA has chosen not to reveal the campaign budget of Battlefield 3 at this time.

Do you think EA’s banking on the right horse? Can the game make a significant dent in Call of Duty’s fanbase, or will this year’s Call of Duty (Rumored to be Modern Warfare 3) steamroll over it like it has done the last two years?


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9 Comments

CyberSlayer (on 05 June 2011)

While I believe that Battlefield 3 will sell well and while it's good to see EA acting confident about how well they belive the game will sell I believe there is a thin line between confidence and arrogance and I personally view what EA is saying as pure arrogance. I mean don't get me wrong the game looks good, VERY good and if you have you have a product that looks as good as Battlefield 3 is currently then you obviously must have confidence in how well it could seel. But it seems as though the visuals and realism of the game has instantly brainwashed people into believe the game is going to walk all over COD MW3. I mean having good graphics is great and all but lets face facts, and I have been personally saying this for YEARS, greats graphics DOES NOT always produce an all round great game. Dont believe me look look at Crysis 2, Killzone 3 and Medal Of Honor. Both those games had AMAZING graphics and visuals, were designed with new gmes engines and were both sequels to games that critics and gamers had already viewed as the best looking FPS ever made. So you only imagine how mindblowing the games looked if they were able to have better visuals to already stunningly beautiful looking games that preceeded them. Not only that but they were dubbed as potential game killers. With Crysis 2 being dubbed as the "Halo Killer" and Killzone 3 and Medal Of Honor being dubbed as the "COD Killer". But after all they hype about how unbelievebly great the gmes looked, guess what happened, they absolutely TANKED in sales. To this point, combining all the sales they have made on EVERY platform they are avaliable on and they haven't sold ANYWHERE near to what Black Ops has sold at this point on the XBOX 360 version ALONE. And everyone wasriding on that game calling it the WORST Call Of Duty game to be released. Battlefield 3 is going to suffer the same fate as Crysis 2, Killzone 3 and Medal Of Honor has suffered when competing with the dominant force of the FPS genre, Call Of Duty. It's far too powerful and popular of a franchise to go down the toilet at this stage so abruptly. If anything, the franchise should of died and lost relivance and popularity when Black Ops was released after the horrible issues with COD MW2. But guess what happened, it became the best and fastest selling game of all time and that was shortly after COD MW2 had been established as the best and fastest selling game of all time. And for the record, I have THOROUGHLY played and even OWN both Battlefield Bad Company 2 AND Call of Duty Modern Warfare 1 & 2, World At War and Black Ops. So i certainly know that Battlefield is superior in terms of graphics and games physics than Call Of Duty so I know what I'm talking about. I personally am going to buy BOTH Battlefield 3 and Call Of Duty Modern Warfare 3 but don't hold your breath when it comes to Battlefield 3 outselling Call Of Duty Modern Warfare 3 even if they were released on the SAME DAY the sales will still pale in comparison to Call Of Duty Modern Warfare 3 its just become that popular. At the same time Activision can't get complancent either. The hardcore fanbase and more important the casual gamer, which makes up for 80% of the amout of people who buy Call Of Duty and pretty much any game that is sold, can only swallow the same crap so many time before they get tired of it and lose absolute interest. And while people will compare what happend to the Guitar Hero and Tony Hawk series to what could happen to the Call of Duty franchise, people need to understand that The FPS genre how around WAY long then the genres of the Guitar Hero and Tony Hawk series have been aroud so people are more used to it. Bottom line, Call Of Duty Modern Warfare 3 will sell better than Battlefield 3 simply becase of the the power of the brand, it's sad but that how the gaming world works these days. It doesn't matter how good a games is, if it isn't well known by the majority of the casual gamers, like the Call Of Duty franchise is, it WON'T SELL GOOD.


SONYisBP (on 06 May 2011)

I will prob end up getting both but BF3 will most certainly be first, i will probably get to COD when it hits the $30 used category on amazon. It is good to see Activision has lit a fire under EAs ass.


janejp (on 06 May 2011)

BF3 will be better than all of CoD games . I'm sure BF3 will sell over 10 millions , may be over 15 millions .


Bl00dSaint (on 05 May 2011)

I certainely do hope BF3 will outsell CoD but that's not very likely, but it will at least make a big dent in CoD's sales


Yakuzaice (on 05 May 2011)

@Brader Why do you expect the PC version of both games to do substantially worse than the last installment? Especially when BF3 is supposed to be the real sequel to BF2 while the Bad Company games were meant to be the version for consoles.


Braderzzz1721 (on 05 May 2011)

Predictions Battlefield 3 - Metacritic 91% - Sales 12m (50% Xbox, 40% PS3, 10% PC) Modern Warfare 3 - Metacritic 93% - Sales 26m (55% Xbox 44% PS3, 1% PC) = Two Amazing FP Shooters on the Horizon, lets just agree.


snakefisher (on 05 May 2011)

i bet a new halo comes out and beats both


wfz (on 05 May 2011)

CoD, by nature, is much more casual-friendly and accessible. That alone will make it very unlikely to beat CoD in sales. There still is a chance, however, as EA seems to really be pushing this game as hard as they can, and by the looks of it they've built an amazing game to back up the marketing. This year is a win for Battlefield fans, even if BF3 doesn't outsell CoD.


Iveyboi (on 05 May 2011)

Hmm....I feel like EA NEEDS to do this. Someone needs to invest a substantial amount of resources into beating COD. This game has a loyal fanabase and will grab the casual market. Heavy, heavy advertiisng will increase awareness & word-of-mouth which, I believe, will push the game to around 11-14 million sales (all platforms combined). Won't top COD but will be close!