EA’s really banking on Battlefield 3 to outgun this year’s Call of Duty, or at the very least make a very significant dent.
During yesterday’s investment phone call EA revealed that Battlefield 3 will be getting the biggest launch for any franchise in EA’s history. Those are some lofty claims indeed. The software giant also said that they’re dedicating an "enormous commitment of resources" to promote the DICE developed shooter.
Battlefield 3 is scheduled for release this coming fall and will be in direct competition with Activision’s Call of Duty. EA’s off to a good start, Battlefield 3 has already beaten Battlefield: Bad Company 2’s pre-orders by 700%. To put things in perspective, Bad Company 2 has sold approximately 7 million units since its release.
EA has chosen not to reveal the campaign budget of Battlefield 3 at this time.
Do you think EA’s banking on the right horse? Can the game make a significant dent in Call of Duty’s fanbase, or will this year’s Call of Duty (Rumored to be Modern Warfare 3) steamroll over it like it has done the last two years?