NPD Totals USA Video Game Sales for March 2011

by Jacob Mazel, posted on 14 April 2011 / 7,537 Views

NPD has tallied revenue in the USA video game market for the five weeks ending April 2, 2011. As expected, hardware sales were significantly up over March 2010, but software sales declined. Accessory sales continue to grow too on the motion initiatives from Microsoft and Sony.

NPD Revenue March 2011

While 3DS, priced at $250, certainly helped revenue figures for March 2011, it was the original DS, released in 2004, that continued to lead hardware sales in March 2011 - with a lifetime US base of 48.8m units. Figures will be filled in below as they become available.

US HW in March 2011

With Sony & NPD citing PS3 and PSP increases, and Microsoft's statement that X360 was the top selling console for the month with the largest growth, PS3 sold between 314k and 402k in March, and PSP sold more than 120k. These figures indicate PSP weekly sales increased from 19,500 per week in February to at least 24,000 per week in March on the price cut. Nintendo's 3DS launched very late in the five week period, and sold about 380,000 units week one a comparable figure to week one sales in Japan. Otherwise, March was a slow month. As February had only four weeks while March had five, DS slowed from over 113,000 per week to about 92,000 per week (and that was with Pokemon buoying sales). PS3 likely dropped from about 81,000 per week in February to some figure above 63,000, although a small increase up to 86,000 or so is also possible without a firmer number. X360 fell from 134,000 per week in February to 87,000 per week in March, a 35% drop in weekly sales. Wii had a similar roughly 50,000 unit per week drop, falling 113,000 per week in February to 58,000 per week in March - down 49% on a weekly basis. Even so, with 3DS launching hardware sales increased at least 2% from February on a unit basis.

The 12-months ending March 2011 also marked an important milestone for Microsoft in the US market - the company sold more consoles than Nintendo or Sony over a full year for the first time since entering the market in 2001. During the 12 months to March 2011, Microsoft sold 7.02m X360s, compared to 6.71m Wiis. Microsoft has sold 26.7m X360s in the USA to date, compared to 35.3m Wiis.

On a multiplatform basis, NPD listed the following games as the top titles of March 2011.

01. Pokemon White Version (NDS) Nintendo - 1.3 Million+ (2.5m for both according to Nintendo)
02. Pokemon Black Version (NDS) Nintendo - 1.1 Million+
03. Homefront (360, PS3, PC) THQ
04. Dragon Age II (360, PS3, PC)** Electronic Arts
05. Call of Duty: Black Ops (360, PS3, NDS, Wii, PC)** Activision Blizzard
06.Lego Star Wars III: The Clone Wars (Wii, 360, NDS, PS3, 3DS, PSP, PC) LucasArts
07. Crysis 2 (360, PS3, PC) Electronic Arts
08. NBA 2K11 (360, PS3, PS2, Wii, PSP, PC) Take 2 Interactive
09. MLB 11: The Show (PS3, PSP, PS2) Sony
10. Fight Night Champion (360, PS3) Electronic Arts

Below Pokemon Black / White there was a big drop off in software sales, but at the moment the only NPD software figures are for Pokemon. No 3DS games charted in the top ten, but according to USA Today (citing NPD) the best-selling 3DS game so far is Capcom's Super Street Fighter IV 3D Edition. The newspaper also noted that on a single-platform basis Just Dance 2 (Wii), Killzone 3 (PS3) and Zumba Fitness (Wii) would have charted in the top ten. In the absence of several major titles in March 2011 to offset Final Fantasy XIII, Battlefield: Bad Company 2, and God of War III, which were the major March 2010 games software sales were down substantially in March 2011, even with Pokemon. Twitter accounts for various neogaf users suggest the top selling 3DS games of March after Street Fighter were Pilotwings Resort, Lego Star Wars, Ghost Recon, Super Monkey Ball, Ridge Racer, and Steel Diver, in that order among others.

At the moment, April looks like a pretty slow month, with no major releases, 3DS slowing a bit after a good launch week, and price cuts not likely to come before May (rumored for Wii) or June (rumored for X360 and / or PS3).

Contact VGChartz at jmazel@vgchartz.com


More Articles

17 Comments

Nintendogamer (on 16 April 2011)

Sources from bloomberg says 3DS sold over 440,000 in the last week of march.


TheSource (on 16 April 2011)

Wii has been lower than 58k / week in quite a few times, particularly in early 2007 and fall 2010. Still perks up quite a bit with big games


dsage01 (on 15 April 2011)


dsage01 (on 15 April 2011)

Wii is officially dead. Even in America


dsage01 (on 15 April 2011)

Waiting for top 10 non multi. Hopefully Killzone and Reach made it. Though I doubt Reach made it.


dsage01 (on 15 April 2011)

Waiting for top 10 non multi. Hopefully Killzone and Reach made it. Though I doubt Reach made it.


AnthonyW86 (on 15 April 2011)

VGChartz has the Wii at something like 420k/430k for March in America i believe? Probably quite a bit overtracked then.


DonFerrari (on 15 April 2011)

@ElGranCabeza: will already Start doom for 3DS?


Killiana1a (on 14 April 2011)

Interesting PS3 numbers for March 2011. Let me make an educated guess here: Sony sold 314k, but shipped 402k, yet is witholding the exact number until they can massage the "sold" up to the 402k mark. I just find it so odd that they put out a range which starts exactly above 100 more consoles they sold a year prior. Someone is cooking the books over at Sony.


ethomaz (on 14 April 2011)

People here don't know Killzone 3 is bundles and NPD didn't track these sales.


ElGranCabeza (on 14 April 2011)

These 3DS numbers are starting to worry me.


yo_john117 (on 14 April 2011)

360 doing so good in NA...Halo Reach sold about as much as Black Ops (360 version) for March!


pezus (on 14 April 2011)

Where do you see how much KZ3 sold? It had cheap bundles which NPD didn't track


yahoocom1984 (on 14 April 2011)

Killzone 3 heavily overtracked


snakefisher (on 14 April 2011)

please nobody mention price cuts and doom in the same sentence


TheSource (on 14 April 2011)

We had NBA at about 200k, but the NPD data has PC. I'd guess if we had PC data it'd have been 10th place for VGC data.


dsage01 (on 14 April 2011)

MBL is undertracked, NBA is undertracked and Killzone 3 never made the list :(