Nintendo Labo Sells an Estimated 316,753 Units First Week at Retail

Nintendo Labo Sells an Estimated 316,753 Units First Week at Retail - Sales

by William D'Angelo , posted on 14 June 2018 / 3,995 Views

The gaming and construction toy platform from publisher and developer Nintendo - Nintendo Labo - sold 316,753 units first week at retail, according to our estimates. First week sales can be viewed on the VGChartz Global Weekly Chart for the week ending April 21, 2018 and the VGChartz Europe Weekly Chart for the week ending April 28, 2018 for the sales in Europe.

Breaking down the sales by each kit, Nintendo Labo: Toy-Con 01 Variety Kit was the best-selling version with 239,245 units sold (76%). The Nintendo Labo: Toy-Con 02 Robot Kit sold 77,508 units (24%). 


Breaking down the sales by region, the game sold best in Japan with 122,620 units sold (39%), compared to 105,973 units sold in the US (33%) and 65,017 units sold in Europe (21%). Looking more closely at Europe, the game sold an estimated 10,112 units in the UK, 14,025 units in Germany, and 16,626 units in France.

Nintendo Labo released for the Nintendo Switch worldwide on April 20 and in Europe on April 27.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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10 Comments

KLAMarine (on 14 June 2018)

Not for me but I hope those who purchased it are satisfied.


eddy7eddy (on 17 June 2018)

I like the way you think.


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KLAMarine (on 17 June 2018)

1,2 Switch was not too good according to Amazon reviews so I was skeptical of Labo. Amazon reviews for Labo were more positive so at least those who bought it were more satisfied with their purchase.

I'm happy for them and for the consumer.


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Marth (on 15 June 2018)

Not too good considering how much hype it got initially. Its a thing that people love to talk about but not actually play. Also has a suprisingly high barrier of entry considering how much time you need to build a thing. Wonder how it will do as christmas present.


alejollorente10 (on 14 June 2018)

But but people say that this is a failure. Personally, I think this is a great start.


xMetroid (on 14 June 2018)

Nintendo France said they expected to sell 20% of labo until september and they expected it from the start to blow up in fall/holidays. It is doing well for a kid product releasing at such a odd period. We can expect lots of marketing for labo during the holidays.


curl-6 (on 15 June 2018)

According to NIntendo, sales are in line with expectations: https://gonintendo.com/stories/311497-nintendo-labo-has-met-expectations-and-will-continue-to-be-supp


Ljink96 (on 15 June 2018)

Yeah, sounds about right. 300K+ FW sales and we're up to June now, I'm sure this thing has already paid for itself a few times over for Nintendo.


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DialgaMarine (on 14 June 2018)

Not bad numbers, but too many people were claiming this was going to outsell God of War. This got smoked by God of War.


Ljink96 (on 15 June 2018)

Nobody expected it to outsell GOW, it was just surprising to see it outsell GOW in Japan. True, GOW has never sold that well in Japan but on a device that has much less of an install base, and for it being, cardboard, it was very surprising to see.


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DialgaMarine (on 15 June 2018)

Dude, there were entire forums claiming it would lol


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DialgaMarine (on 17 June 2018)

Carl, that is bull crap and you know it. There were many forums about this topic long before either launched, claiming Labo would sell in the 10's of millions due its youth appeal. The Japan thing only came up right before the launch, based off Amazon JP preorder numbers. Just because people changed their statements doesn't mean they never said the original statement lol


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AlfredoTurkey (on 17 June 2018)

Marine... don't you understand basic gaming forum psychology? People want to believe what they like is good. They NEED to believe what they like is good. Anything else would invalidate their entire existence. They can't just like something. That's not enough. They have to make sure that what they like, is what everyone else likes too! So... in short? Stop showing them how what they like isn't liked by the masses. It freaks them all out!


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Mnementh (on 18 June 2018)

Everyone expecting it to sell more than GoW was way off to begin with. The expectations wildly varied. But we had a thread here. The threadstarter claimed Labo will fail and predicted "only" 1-2 million. Others said 1 million would be actually great. So expectations are very different. And looking at these first week sales - it should reach the million.


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Ganoncrotch (on 17 June 2018)

I'll be honest this just isn't on my radar of things I could ever buy for a number of reasons so any sales of it to me seems impressive. I'm not sure there is enough cardboard in there to create a robot over 6foot tall :(


AlfredoTurkey (on 17 June 2018)

Time to sweep this under the rug with Wii Music and forget it ever existed.


zippy (on 15 June 2018)

Solid numbers, will eventually reach a million.


DonFerrari (on 15 June 2018)

But with digital sales it have done over 1M... joking aside, not sure what were Nintendo projections for it.