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Sony Files Patents for Ads that Pauses Games - VGChartz

Sony Files Patents for Ads that Pauses Games - News

by William D'Angelo , posted on 25 May 2012 / 11,988 Views

Sony has filed for a patent that will pause video games as you are playing them, in order to play an ad. The patent was invented by Gary M. Zalewski and was assigned to Sony Computer Entertainment America back in July. Once the ad is over gameplay will resume. There will be a warning telling players that the game is about to pause and when the game is about to continue.

The abstract text reads: "A method for use in advertising includes initiating playing of interactive content, suspending playing go the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes display and a processing system configured to perform these operations."

Figure 1 from the patent, shown below, shows how the patent works.

Sony Patent for In Game Ads Figure 1


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52 Comments

dr3b (on 25 May 2012)

The only time I would accept this is the game I was playing was free, if I had to pay for the game.... well I wouldn't buy it.


thetonestarr (on 26 May 2012)

There's ONE other case in which I'd accept it - if the ad's rewind means I can use the "hey, here comes an ad" warning to experiment with things that I wouldn't do otherwise, then if it was a bad idea, have it rewind for me.


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ChaosAngelZero (on 27 May 2012)

@thetonestarr: You can already do that in some games whose saves work like savestates (like Deus Ex: Human Revolution).

@dr3b: I wouldn' put up with that even if the game was free. In fact it'd be even worse, I mean I wouldn't even have to think "but yeah I already paid for this and I can't return it and ask for my money back, now I have to beat it" since it's free.


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Kresnik (on 25 May 2012)

Sony have kept the PS3 completely ad-free its whole life. I find it much more likely that they're patenting this for something like SOE games, keeping them F2P.


OnlineGamesLand (on 25 May 2012)

I totally agree.... if the game is free it is ok to see ads. But if you pay for a game and it pauses to show you ads, it will be disaster...


josrocket (on 25 May 2012)

This will not be on retail titles. More than likely its for something like games in PSHome or games like http://www.cinemablend.com/games/sony-announces-free-play-shooter-bullet-run-42776.html


TC_Squared (on 26 May 2012)

As angry as this made me upon first reading, now that I think about it, there is most likely more to it than this article is stating. After all, no game company--R* for example--would approve of this occurring during game-play of their major titles--GTAV for example. It would ruin the entertainment value of their product. This probably only applies to Sony production titles that we will be given access to free of cash...the advertisement is what pays for it.


Moonhero (on 25 May 2012)

Poop


duckypwns (on 28 May 2012)

This deserves to be the top comment. Sums up the entire situation.


  • +1
hackles (on 25 May 2012)

That's just wrong. No really.


gumby_trucker (on 26 May 2012)

there is only one instance in a game where I wouldn't completely object to this, and that is during loading - not a second more!


crissindahouse (on 28 May 2012)

then they would just claim it had to load, or they would put extra loading times in the game not really needed with some effort.


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Superman4 (on 25 May 2012)

This doesn't say that Sony will be sing it. It will entitle them to royalties for other companies that may however.


:VN: (on 26 May 2012)

Precisely! Like so many other registered patents this doesn´t mean Sony is going to use it. But it will surely ensure that if someone want´s to use it will have to pass through Sony.


  • +3
:VN: (on 26 May 2012)

Precisely! Like so many other registered patents this doesn´t mean Sony is going to use it. But it will surely ensure that if someone want´s to use it will have to pass through Sony.


  • 0
Gilgamesh (on 25 May 2012)

Didn't someone say this was from 2006?


UnknownFact (on 26 May 2012)

This is for MMORPGs, not for the non MMORPG PS3 or PSV games.


duckypwns (on 25 May 2012)

Extremely... EXTREMELY short term decision on Sony's part, that only the most die hard Sony fans will passively accept, or even more abominably, appreciate.


VGKing (on 26 May 2012)

Only the most die hard Sony haters would think this would EVER be implemented in any game besides free to play ones.


  • -1
duckypwns (on 28 May 2012)

They patented it for a reason, and you are trusting Sony's discretion in utilizing this.

You are trusting a company.

I'm not.

Sorry but I have the upper hand.


  • +2
duckypwns (on 28 May 2012)

It's also pretty interesting how, I'm supposedly a "die hard Sony hater", all because I don't like advertisements and don't necessarily trust or respect Sony's discretion in utilizing this patent, while you're obviously just a "fair and neutral" person, who obviously isn't a die hard Sony fan at all, when you are the one trusting and defending Sony in this choice of theirs.

It's like you don't want me to attribute their choices to them. Why is Sony the only company out there that gets a free pass on everything they do and they aren't held responsible for their actions?

It's sad how you view me as a "Sony hater", when in actuality if any company out there made this patent, I would be criticizing that company. But no, SONY IS THE ONE WHO MADE THE PATENT! So guess who gets the criticism!


  • +2
Araknie (on 28 May 2012)

I see this a near a goodbye for Sony.


Lafiel (on 27 May 2012)

this could possibly be for the rumored cloud gaming deal (if they decide to make it free but ad financed), but well Sony probably has tens of thousends of patents it never really used and this could very well be one of those


Bladeforce (on 27 May 2012)

If Sony did do this then I hate to say it but it will be bye bye to SOny from the videogame arena


binary solo (on 26 May 2012)

F2P games I'm more than willing to pay for my cheap arsed-ness by having to endure the occasional add. One every 15 minutes for about 5 seconds would be OK by me if it's a high quality game. To those who think Sony have done themselves a mortal blow: Sony is trying to patent this so they can sell the licence to do in game ad pause to anyone / everyone. Sony knows they are not onto a winner here unless lots of people start using it. If no one uses it then Sony aren't going to use it in a big way either.


Hibern81 (on 01 June 2012)

Like everyone has stated, I would have no problem with this as long as the game was free to play. Let's hope they keep it kosher, otherwise there might not be a Playstation 5!


Etanclan4life (on 28 May 2012)

Free or not its not ok to pause a persons game to see an add, that is possibly the absolute worst idea ive ever heard.


SaberSaurus (on 26 May 2012)

This patent was never even used...


usrevenge (on 02 June 2012)

*yawn* its a patent by a huge company, it means nothing. they just don't want competition using an idea they had. people speculate too much


Monteblanco (on 27 May 2012)

I am not sure this patent will ever hold, as it is an obvious port of TV ads into game media. Still, I hope Sony intends to implement it in a free to play game. Otherwise, this will bring them a strong backfire.


sethnintendo (on 25 May 2012)

I'm sure most people would like their game to pause for commercial breaks...


Last_Dream (on 26 May 2012)

The in-ads game become less and less acceptable from day to day.... I think....


Tammi (on 26 May 2012)

How irritating!


riders42 (on 25 May 2012)

wow worst idea ever


VGKing (on 25 May 2012)

Something like this would be a great alternative to an item mall in F2P games.


Comments below voting threshold

gjsdfweg (on 25 May 2012)

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  • -13
gjsdfweg (on 25 May 2012)

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  • -13
gjsdfweg (on 25 May 2012)

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  • -14
JazzB1987 (on 25 May 2012)

LOOOL Sony's PS4? Seems to get better and better! Can't wait to NOT play it


  • -16
duckypwns (on 25 May 2012)

Uh, why did this get so many thumbs down, yet no responses?

I guess people don't want to have to stand by their implication that it's somehow acceptable to be excited for a supposed "gaming system" where it pauses the game to give you an advertisement. Thumbs up!


  • -2
mantlepiecek (on 25 May 2012)

It's because both of you guys have no idea about Sony and their consoles. That's why.
This is most likely something for the f2p games, or even android games. Sony doesn't just make PS3 games, you know. There's SOE and then there's Sony Ericsson.


  • 0
duckypwns (on 26 May 2012)

Actually based upon Sony's recent history I'd have to say it's more likely that they're going to use it in an unreasonable way. Either way I don't trust their discretion, or respect their rights in utilizing this patent. Most modern gamers would just passively accept something like this, but don't go around pretending the people who don't like it are somehow uninformed.


  • -3
duckypwns (on 26 May 2012)

Actually based upon Sony's recent history I'd have to say it's more likely that they're going to use it in an unreasonable way. Either way I don't trust their discretion, or respect their rights in utilizing this patent. Most modern gamers would just passively accept something like this, but don't go around pretending the people who don't like it are somehow uninformed.


  • 0
mantlepiecek (on 26 May 2012)

Yeah, because of what do you think that?
You are uninformed if you think this is going to be implemented in PS4. I am sure nobody likes to see ads anyway.


  • -2
duckypwns (on 26 May 2012)

Yeah, because of what do you think what I'm saying isn't true?

See how easy and meaningless that is to say? Loaded arguments with nothing behind them at this point so I guess you have nothing else to say - I will continue to look down upon Sony for this patent, and not respect their rights to utilize it. You're just going to have to deal with it. I don't want to see their stupid advertisements.


  • 0
duckypwns (on 27 May 2012)

I like how people disagree with what I'm saying, basically based purely on their brand devotion. You're mad that I'm not trusting Sony's discretion in utilizing this patent. Sorry I'm not desperate I guess.


  • +3
mantlepiecek (on 27 May 2012)

Seems to me like you just like to assume the worst.
You said based on sony's recent history....and then I ask what it was , you don't answer.
Seems like you are the one who is extra paranoid here.


  • -3
crissindahouse (on 28 May 2012)

i like to see someone here having more thumbs down than the online store spammer. that is funny.


  • 0
mantlepiecek (on 28 May 2012)

The spammer got a collective 34 thumbs down though. lol


  • 0
duckypwns (on 02 June 2012)

Sony's recent history? Do I really need to cite how Sony has screwed over gamers in generation 7? If the general idea that they are holding back gaming yet making it cost more conveniently does not seem to mean anything to you, I'll cite something that you can't deny - When PSN was hacked and down for several weeks.

Now back to the actual subject at hand. How am I the one who is paranoid here exactly? You are the one who went off accusing me of saying that Sony absolutely WOULD use this on the PS4. No, I just said I don't trust or respect their potential decision to do so.

Yet YOU turn it in to something else, "an attack against the beloved Sony!" Oh no!

Stop being paranoid and putting words in to my mouth, your brand devotion will seriously never get you anywhere and I hope you learn that one day.


  • 0
mantlepiecek (on 13 June 2012)

The hack is supposed to say something about sony? LOL.

I am not going to respond to you in future cause it's pretty difficult to keep track of this discussion but I will just say how back pedalling you really are mister "oh sony have been screwing us gamers in this gen"

"Actually based upon Sony's recent history I'd have to say it's more likely that they're going to use it in an unreasonable way."

This is what you said. And then I ask you why you think that, I am suddenly a sony lover for that? I find that funny. But lets not ponder over that, here's something better :

"Yeah, because of what do you think what I'm saying isn't true?"

This line suits you. It shows how unintelligent you are in your arguments. Apparently everyone should just believe you without asking anything.

"No, I just said I don't trust or respect their potential decision to do so."

"Actually based upon Sony's recent history I'd have to say it's more likely that they're going to use it in an unreasonable way"

I hope you keep reading this two posts over and over and realize that what you are duck.

You calling out me as some kind of sony fanboy makes no difference to me because I am not. I hardly defend sony that much at all. And the only reason I partook in this discussion was because you were being too much of a joke. You defended someone who said

"LOOOL Sony's PS4? Seems to get better and better! Can't wait to NOT play it "

So where does that place you huh?

"LOOOL Sony's PS4? Seems to get better and better! Can't wait to NOT play it "

"Uh, why did this get so many thumbs down, yet no responses?"

"Actually based upon Sony's recent history I'd have to say it's more likely that they're going to use it in an unreasonable way"

"No, I just said I don't trust or respect their potential decision to do so."

Keep reading this ducky. It shows your true character of back pedalling.


  • 0
mantlepiecek (on 13 June 2012)

And just to end it with a little bit of fun :

"LOOOL Sony's PS4? Seems to get better and better! Can't wait to NOT play it "

"Uh, why did this get so many thumbs down, yet no responses?"

____

"You are the one who went off accusing me of saying that Sony absolutely WOULD use this on the PS4. No, I just said I don't trust or respect their potential decision to do so."

lol. Just funny.


  • 0