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Developer

Harmonix Music Systems

Genre

Music

Release Dates

10/25/11 Microsoft
10/27/11 Microsoft
10/21/11 Microsoft

Community Stats

Owners: 21
Favorite: 2
Tracked: 0
Wishlist: 1
Now Playing: 1
 
8.2

Avg Community Rating:

 

Dance Central 2 (X360) > Opinions (37)

T.Rexington posted 18/07/2012, 09:35
One thing you have to give DC2 is that it made more money out of the gate. than JD3.
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gameonbro posted 28/12/2011, 10:48
dc2 will crack the 1m mark this week
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Mr Puggsly posted 27/12/2011, 05:48
@ VGKing - Well JD3 is doing awesome. It has a lot of hype behind it. This may not perform as well as the original, but still very respectable numbers and helps push Kinect.
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Alby_da_Wolf posted 24/12/2011, 12:09
@ Mr.Puggsly: the key is inequalities, we can be sure MS paid less than the maximum price I calculated. With the minimum price for ads during quality programs, we can try to guess the maximum possible discount and calculate the minimum price MS paid. But it would be useless, I found new news that means that we'll never know, MS is striking adeal with Mediaset to have Mediaset Premium, Berlusconi's digital terrestrial pay TV- pay per view, on XB360, and increased advertising during better dayparts than in the past, so they most probably made an overall deal and the single costs and earnings for each part of the deal won't be revealed.
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VGKing posted 23/12/2011, 07:17
Sales are low. Just Dance 3 already passed this....
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Mr Puggsly posted 23/12/2011, 04:21
Wow, you've really thought about this. Shame you can only guess.
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Alby_da_Wolf posted 20/12/2011, 02:56
@Mr Puggsly: as I wrote, I was just calculating an estimated cost of the first 10 days of Italaian advertising and considering the back then lower than 80k sales. At maximum list price with the 2006 ads cost data I found previously, those 10 days with at least two days with more than one ad would have cost a maximum of 600,000 Euros, and just on one channel, not considering ads on the others and advertising and marketing on other media and directly at the shops. About the discount, I really got no idea how much could it be. Notice that with the new price list I found later, the max cost on one channel would be lower, less than 500,000 Euros except if aired during the most important prime time programs, but that wasn't the case, so we can assume less than 480,000 Euros even without any discount. I don't lose time watching crappy programs, so we can assume a 20k Euros per ad minimum, that gives a minimum without any discount of 240,000 Euros for a minimum 12 ads. All this without considering discounts, but just on one channel, just one country, just the first 10 days of massive advertising. I don't know about other countries, so I can't do any estimate about them, but we know that in Europe Italy is the 4th market, and UK, Germany and France are the first 3, so we can easily assume the costs for the first 4 countries in EU should be more than 4 times the cost just in Italy. About profit, if there was any, we can't know without knowing all the costs, and we can be sure there was no profit only if ads cost was a consistent part of gross revenue, but at an average 40 Euros/copy, we can know revenue, 80k copies would mean at most 3.2M Euros revenue, not considering HW bundles, 100k copies would mean 4M Euros revenue.
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Mr Puggsly posted 20/12/2011, 02:10
Out of curiosity, tell me what you think they paid for advertising and how much it has profited with 100K sold in Europe. Bearing in mind you have no idea what MS may have negotiated for its massive holiday advertising campaign.
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Alby_da_Wolf posted 19/12/2011, 02:17
@Mr. Puuggsly: obviously I haven't a precise figure, but don't forget two things: first, with a price list for the ads, and knowing ads ran for at least 10 days once or more a day on at least one of the 6 main national channels, I can try a very rough estimate; second, in my original post I was referring to the back then current situation, with DC2 having sold less than 80k in Europe. As you care about it, and for correctness, I can answer you that you are right about your last point, I totally agree that judging from HW sales, DC2 ads sold HW too, heck, they helped selling it even better than the game itself. And don't forget I'm talking about European sales, in America the game sold well and surely profited, maybe enough to pay advertising cost in Europe too. Finally, sales are currently growing in Europe too, nothing prevents the game from selling well enough for Xmas to end up breaking even or even profiting here in Europe too. We just have to wait to know...
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Mr Puggsly posted 19/12/2011, 01:07
Ultimately, you don't know what they paid and the game is still selling. Perhaps MS does sacrifice money to lock DC2 as a Kinect exclusive. Its a popular game and its helps push the hardware. Hence, DC2 ads don't just sell DC2, they also sell the Kinect.
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Alby_da_Wolf posted 18/12/2011, 08:26
@Puggsly: they get discounts for sure, but even if they got a 50% discount (I seriously doubt it), the amount paid just on one channel for those 10 days qould be quite big. Also, MS is a quite big advertiser, but by no means amongst the biggest ones, on Italian 6 biggest channels.
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Mr Puggsly posted 18/12/2011, 03:06
@ Alby - You still don't know what MS paid personally. They advertise a lot so they probably negotiate cheaper prices.
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Alby_da_Wolf posted 17/12/2011, 03:47
Ooops, forgot the link for the complete ads price list, here: http://www.publitalia.it/dinamiche/pubblicita_tabellare/listino.jsp
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Alby_da_Wolf posted 17/12/2011, 03:46
Here you can find all the price lists for ads, discounted prices start from 18 December, later than in countries with Black Friday (we got fairs and village gifts markets on 8th December, and in some regions gifts are given on 13th December, St. Lucy, but it's not as big as BF, and Xmas clearance sales start in January, so the drop for advertising price happens later here).
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Alby_da_Wolf posted 17/12/2011, 03:38
@Puggsly: I actually had figures, but now I have updated ones, although I don't remember the exact hour of the ads or which program they were in, just that they were in the late afternoon. My previous posts were based on actual data, a 2006 price list for advertising on Mediaset TV. Now I found the updated list for December 2011 http://www.publitalia.it/bin/Listino/C_9_Listino_51_file.pdf , since 2006 the most notable facts are that maximum price doesn't exceed anymore 100,000€ for 30" and that on the new digital terrestrial channels it's possible to get 30" even prime time for less than 10,000€, but the fact that didn't change is that 30" on the three main channels of the network, where DC2 was advertised, you are always in the tens thousand euros range, except in the most dead hours of day and night.
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Mr Puggsly posted 17/12/2011, 01:43
@ Alby - You don't have figures so shut it. Considering the original DC sold 500K in Europe, I doubt they spent a mega budget on advertising DC2. Ultimately this is an argument that doesn't hold water unless we know what they spent.
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Alby_da_Wolf posted 17/12/2011, 12:36
@ WiiBox3: but they are quite expensive anyway, in my country we're talking about at least some tens thousand euros for ads 30" long, and they can reach the hundred thousands during the programs with higher share and in prime time, and when I wrote my first comment Europe sales were still under 80k.
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Alby_da_Wolf posted 17/12/2011, 12:22
@Mr Puggsly: you know what its maximum revenue, at full retail price multiplied by copies sold is, you know that profit is obviously smaller than revenue, and you can find on the net rough estimates of advertising price, again I'm not the one talking out of his ass, do yourself a favour and stop cutting sorry figures. Being rude doesn't improve them, BTW.
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WiiBox3 posted 16/12/2011, 05:44
I work in TV media and I can say that large companies pay a lot less for a TV spot than a TV station promotes, especially if they are buying a lot of spots. Plus this time of year is one of the cheapest times to buy TV advertising.
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Mr Puggsly posted 16/12/2011, 01:35
More importantly its not done selling incase you're under the illusion we've already seen life time sales.
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Mr Puggsly posted 16/12/2011, 01:30
You don't know what it has profited or what they paid for advertising. So yeah, you're still talking out of your ass.
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Alby_da_Wolf posted 14/12/2011, 04:35
Although VGC itself should check its maths, as currently the Global extrapolated total is lower than the USA+Europe+Japan one 614,575 and 642,157 respectively as I write.
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Alby_da_Wolf posted 14/12/2011, 01:01
Just google for ads price on TV networks, do the maths and voilà. Oh, it looks I wasn't the one talking out of his ass.
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Mr Puggsly posted 12/12/2011, 09:53
@ Alby - Proof? Oh right, you're just talking out of your ass.
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Mr Puggsly posted 12/12/2011, 09:41
@ oniyide - Why you assume? You moron too.
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Alby_da_Wolf posted 10/12/2011, 11:28
@Oniyide: Because he knows that more than 10 days of advertising for it, once a day or more, on the main TV networks just in Italy (and I didn't even cared to notice if after those 10 days advertising continued in a less intensive way) cost more than its total revenue, let alone profit, in the whole Europe.
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oniyide posted 08/12/2011, 08:39
@mr pugsly, why you mad??
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SinZinDetta posted 04/12/2011, 08:27
Just Dance 3 can sell what it wants, I played Just Dance 3 and Dance Central is better in every aspect by a long shot.
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WiiBox3 posted 02/12/2011, 06:34
Great game. Can't beleive I was able to pick this up for $15 at Walmart on Black Friday.
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Mr Puggsly posted 02/12/2011, 03:02
You guys are morons, it doesn't have to sell as well as JD to be a success. Every dance game doesn't need to be compared to JD.
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Alby_da_Wolf posted 10/11/2011, 04:13
Yes, JD3 is eating it alive, even the old JD2 is outselling it. DC2 is going advertising is going to cost a lot more than its revenue.
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oniyide posted 06/11/2011, 07:00
JD3 will kick this games ass, Wii version anyway
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curl-6 posted 03/11/2011, 06:04
Will be interesting to see how this fares against the Wii version of Just Dance 3
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TheDarkBender posted 02/11/2011, 10:08
Very good sales in America, but the EMEAA sales are ridiculous.
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Goddbless posted 27/10/2011, 03:13
This game is even more fun than the original.
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D-Joe posted 26/10/2011, 03:53
will know it next week
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D-Joe posted 26/10/2011, 03:52
i just thinking many EMEAA people don't know it released or killed by JD3 360ver
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Sales History

Total Sales
0.01m
Japan
1.45m
NA
0.41m
Europe
0.16m
Others
2.04m
Total
1 n/a n/a 6,533 976 7,509
2 4,030 93,143 13,677 17,227 128,077
3 1,250 26,463 12,075 6,889 46,677
4 619 17,073 16,902 6,658 41,252
5 436 16,932 11,507 5,313 34,188
6 348 175,888 9,570 28,615 214,421
7 316 97,283 13,430 17,790 128,819
8 404 111,460 22,352 22,054 156,270
9 593 120,323 23,710 23,838 168,464
10 852 168,417 32,277 33,123 234,669

Opinion (37)

T.Rexington posted 18/07/2012, 09:35
One thing you have to give DC2 is that it made more money out of the gate. than JD3.
Message | Report
gameonbro posted 28/12/2011, 10:48
dc2 will crack the 1m mark this week
Message | Report
Mr Puggsly posted 27/12/2011, 05:48
@ VGKing - Well JD3 is doing awesome. It has a lot of hype behind it. This may not perform as well as the original, but still very respectable numbers and helps push Kinect.
Message | Report
Alby_da_Wolf posted 24/12/2011, 12:09
@ Mr.Puggsly: the key is inequalities, we can be sure MS paid less than the maximum price I calculated. With the minimum price for ads during quality programs, we can try to guess the maximum possible discount and calculate the minimum price MS paid. But it would be useless, I found new news that means that we'll never know, MS is striking adeal with Mediaset to have Mediaset Premium, Berlusconi's digital terrestrial pay TV- pay per view, on XB360, and increased advertising during better dayparts than in the past, so they most probably made an overall deal and the single costs and earnings for each part of the deal won't be revealed.
Message | Report
VGKing posted 23/12/2011, 07:17
Sales are low. Just Dance 3 already passed this....
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Mr Puggsly posted 23/12/2011, 04:21
Wow, you've really thought about this. Shame you can only guess.
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