PS5 Best-Seller, NS2 Tops 5M LT - Europe Hardware Estimates for July 2026 - Sales
by William D'Angelo , posted 12 hours ago / 3,913 Views
The PlayStation 5 was the best-selling console in Europe with 301,537 units sold for July 2026, according to VGChartz estimates. The PS5 has sold 33.26 million units lifetime.
The Nintendo Switch 2 was the second best-selling console with an estimated 192,896 units sold to bring lifetime sales to 5.14 million units. The Xbox Series X|S came in third place with 38,542 units sold to bring its lifetime sales to 8.76 million units. The Nintendo Switch 1 was the fourth best-selling console with an estimated 37,486 units sold to bring lifetime sales to 39.91 million units.
Switch 2 sales compared to the same month for the Switch 1 in 2018 are down by over 12,000 units as the Switch 1 sold 205,294 units in Europe in July 2018.
PS5 sales compared to the same month for the PS4 in 2019 are up by nearly 9,000 units, while the Xbox Series X|S compared to the same month for the Xbox One are down by nearly 21,000 units. PS4 sold 292,655 units for the month of July 2019 and Xbox One sales were at 59,178 units.
Switch 2 sales compared to the same month a year ago are down by 102,549 (-34.7%). PlayStation 5 sales are down by 16,041 (-5.1%), Xbox Series X|S sales are down by 5,185 units (-11.9%) and Nintendo Switch 1 sales are down by 39,632 units (-51.4%).
Looking at sales month-on-month, Switch 2 sales are down by over 83,000 units, PlayStation 5 sales are up by nearly 35,000 units, Xbox Series X|S sales are down by nearly 14,000 units, and Nintendo Switch 1 sales are down by nearly 9,000 units.
2026 year-to-date, the PlayStation 5 has sold an estimated 1.55 million units, the Nintendo Switch 2 has also sold 1.55 million units, the Nintendo Switch 1 has sold 0.27 million units, and the Xbox Series X|S has sold 0.24 million units.
Monthly Sales:
Europe hardware estimates for July 2026 (Followed by lifetime sales):
- PlayStation 5 - 301,537 (33,256,701)
- Switch 2 - 192,896 (5,137,355)
- Xbox Series X|S - 38,542 (8,764,421)
- Switch 1 - 37,486 (39,910,232)
Weekly Sales:
Europe July 11, 2026 hardware estimates:
- PlayStation 5 - 73,486
- Switch 2 - 48,786
- Xbox Series X|S - 8,861
- Switch 1 - 8,748
Europe July 18, 2026 hardware estimates:
- PlayStation 5 - 75,790
- Switch 2 - 45,424
- Xbox Series X|S - 9,261
- Switch 1 - 9,159
Europe July 25, 2026 hardware estimates:
- PlayStation 5 - 76,695
- Switch 2 - 51,388
- Xbox Series X|S - 9,898
- Switch 1 - 9,706
Europe August 1, 2026 hardware estimates:
- PlayStation 5 - 75,566
- Switch 2 - 47,298
- Xbox Series X|S - 10,522
- Switch 1 - 9,873
VGChartz Methodology: Hardware estimates are based on retail sampling and trends in individual countries, which are then extrapolated to represent the wider region. This typically allows us to produce figures that end up being within 10% of the actual totals.
This data is regularly compared against official shipment figures released by the console manufacturers and figures estimated by regional trackers with greater market coverage than ourselves. We then update our own estimates to bring them into line with those figures. This can result in frequent changes often within a short space of time, but we feel it's important to prioritise accuracy over consistency.
Note that our estimates are based on sell-through data (units sold to consumers). In almost all cases the figures released by console manufacturers are based on shipment data (sell-in), where as soon as a device has left the factory and entered the supply chain for delivery it is considered a sale. This is why there is always a difference between the companies’ figures (sell-in) and VGChartz estimates (sell-through), even after we’ve made adjustments. The one exception to that is when a console has been discontinued and the remaining stock has finally sold out – at that point the figures will match.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Pretty good sales for PS5.
The race between US & Europe numbers during the PS5 generation is actually quite fascinating to watch.
On the software side of things, I think 2025, 2026 and 2027 are sure as hell one of the best 3 year period ever in gaming history.
It's on one hand a true pitty that console prices only went up since 2020, otherwise we probably would have seen the PS5 already breaking the 100M wall sooner.
On the other hand the superb software lineup still keeps interest in buying consoles up, which "tragically" doesn't really lead Sony to even think about subsidizing too much or at all.
But for the sake (without real purpose except fun) of discussing great sale paces, it's really a bit sad that the current console generation was confronted by so many obstacles, let alone the complete absence of a furious battle PS5 v. Series we all had expected to see.
I guess high prices are OK for mugs. Sony may as well raise the prices again.
They got the library to back the sales up. People not stupid, we shop based off value.
I sense some irritation in this message.
Nintendo just raised their prices to
Consoles overall are actually still kinda cheap compared to lots of other high-end consumer electronics. Phones, Tablets, laptops, TVs etc.
