Nintendo Switch 1 Price to Increase in the US on August 3 Due to 'Market Conditions' - News
by William D'Angelo , posted on 01 August 2025 / 12,277 ViewsNintendo announced the price of the Nintendo Switch in the United States will increase on August 3 due to "market conditions."
The Switch OLED, original Switch, Switch Lite, select Switch accessories, Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo will all see a price change.
The price for the Nintendo Switch 2, physical and digital Nintendo Switch and Nintendo Switch 2 games, Nintendo Switch Online memberships will remain unchanged for now. However, Nintendo did state "price adjustments may be necessary in the future."
Target had temporarily increased the price of the Switch available on its website, but has since reverted it back. The original Switch was increased by $40 to $339.99, the Switch Lite was increased by $30 to $229.99, and the Switch OLED was increased by $50 to $399.99.

Nintendo did increase the price of the Nintendo Switch in Canada today. The original Nintendo Switch increased by $20 CAD to $419.99, the Switch Lite increased by $20 CAD to $279.99, and the Switch OLED increased by $40 CAD to $489.99.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Some people are just figuring out who actually pays for tariffs.
Is this the first time a console becomes more expensive after the release of its successor?
There have been many firsts this console generation, and none of them particularly good lol
That's true for a lot of things outside of video gaming, sadly.
Tariffs
Target has the new pricing on their website. Added that to the article.
Edit: Target reverted their prices back. Still kept the mention of it in the article.
Well, the dream of Nintendo fanboy Switch 1 overtaking the PS2 is getting further and further away, they'll have to leave that goal for Switch 2.
As great as its initial sales are I struggle to see that happening with its higher price point.
Even the NS2 will have issues. Prices have been going up for consoles for 2 gens now, this is the trend.
At $450-$500 launch price for any console you lose a shit load of casuals. The opportunity to sell more than PS2 was the gen right after PS2, too many changes in the proceeding generations have made selling 160 million units impossible.
Well the USA did vote for it.
Canada did too?
Like it or not Canada is intertwined with the USA. A lot of shipments come up to Canada through the USA.
USA elections are rigged. Your vote only counts for president if you live in a swing state. The senate filibusters guarantees that 40 senators representing 20% of the populace can block any legislation.
It’s the same fake republic all over the world. At least in the USA we don’t stone our daughters to death when their husbands find out they are not a virgin because they dad raped them.
Not really, the USA is one of the least democratic "democracies" in the world.
Oh, do you mean the same 7 states where Musk literally bought votes without any sort of punishment?
You mean the one Trump and Musk openly admitted to rigging?
And the Asshole-in-Chief strikes again...
Thanks Trump...
/s
but like, not /s at all tho haha. That's literally the reason. I mean to be fair Nintendo I'm sure makes a boatload of money on every system sold so they could easily have not changed the Switch price and just treated it as a price cut given the tariffs. A long overdue price cut. But they really just refuse to give it a price cut even after 8 years and it is replaced, so like every company is gonna do in the US, prices going up thanks to the crazy tariffs.
The only reason I put /s is because I'm not happy with Trump putting the US (where I live) in this situation. I will not be surprised if the price of the PS5 goes up, too. I know it's has already gone up in other nations.
Thanks for nothing, Adolf Tariff, and thanks America for letting that rich pedophile force his way back into power.
No way Nintendo is losing money on the Switch, even with tariffs in place. It's basically a dinosaur in terms of hardware performance. They never discounted the price of any of the models. The regular Switch should be $200-250 at this point.
I'm sure they could sell it well under $200 at this point and still make a profit. Tech production drops quickly in price and it only cost an estimated ~$265 to produce at launch, after 8 years it's probably like $150 now. Whatever the exact number is, they are taking home bags of profit on every system sold.
Even the Nvidia Shield cost 199$ (years earlier)...... using the same chip.
Nintendo probably didn't even spend 265$ on production at launch. Like that cost estimate is probably generous in its price (suspect its lower than that). By now? it has to be below 200$.
If they are selling it for 350$ they are making BANK on each sale.
The Shield you mentioned had no screen, no controller or other input device, noting. It was just a box connected to the TV, so not really the same as a Switch.
If you compare with the Shield Tablet or the Shield Portable, which both have a screen and input device, those did cost about $299-$399 with weaker hardware.
Tech production USED to drop quickly in price but that's not really true anymore. With chips getting smaller much slower than before, parts of the chips actually don't get any benefits from slimming down anymore, and prices per wafer skyrocketing, tech actually barely gets cheaper these days.
It's one of the reasons why Sony had to raise the prices, tech didn't really get cheaper but everything else around the production of the console got more expensive.
Honestly I remember the Nvidia Shield cost like 199$ with a decent profit margin.... years lateron, Nintendo make the Switch using the same chips (which they got tons off for cheap because nvidia couldn't sell them to cars as planned). I was surprised it released at the price it did. I thought it was Nintendo being greedy, and selling their hardware at large profit margins instead of break-even or loss ( which is the norm) and then recoup costs via games.
This sounds like satire.
Yeah, not beating PS2 now. Dont know why but a NS1 over a NS2 when it’s only a $50 price gap.
Are they trying not to reach 160M at this point?
They're trying to navigate a turbulent U.S. economy that is flapping in the wind from an asinine administration that has concepts of a plan.
I don't think they cared about that. They're just trying to deal with American grievance politics.
They were literally never trying to reach 160M. If they wanted to hit 160M their only real chance was to do price cuts back in 2023 when sales started to peter off. This late in the game, when the system has already been replaced and sales are extremely low, probably only a $100 price cut would have given the system any chance at maybe hitting 160M. They've literally never taken a single step to boost sales of the system. Not selling 160M was a choice, and it's a choice they made long ago. I think at this point it's safe to say they've adopted the pricing strategy of a premium priced brand that will never have price cuts (and will never be affordable started with S2). It's a tactic to get people to not wait for a discount because consumers know a discount is never coming, so you may as well just buy (if you can afford it).
Fully agreed. I believe this is a sales tactic they’re doing. Buyers will rush to the store and pick up the stock of Switch units and Nintendo will drop its last batch in time for a Black Friday deal. Not sure if this is a last batch ditch or just maximizing profits? But this is indeed a sales trick.
Switch is finished in the USA.
This could tank sales of the switch, EU is prob next.
Looks like Nintendo wants to get rid of Switch 1 as quickly as possible. Probably they want their factories to produce Switch 2 consoles instead.
Upping the price will have the opposite effect. These are gonna sit until a steep discpunt (possibly black friday deal). Nobody's paying close to switch 2 pricing for an almost decade old console when switch 2s are in stock everywhere in the usa
Tariffs? Or has Nintendo stop producing Switch 1 consoles and just want to sell through at maximum prices?
Well... The USA did ask and vote for this by voting in Trump.
Price stays the same where I am.
Nintendo milking its base dry lol. Dont even know who's buying a switch 1 at this point but sucks for them
at this point? why not just get a Switch2 instead lol.... the price difference isn't that big.
Sigh
Sure you can blame Trump, but honestly Nintendo never discounted the console since it came out in 2017. They made a huge profit margin on them now, and they couldn't just eat up the tarffis cost on a 8 year old hardware?
Nobody is going to eat tariff costs.
Nintendo could have, eaten costs without it turning into loss on sales imo. Its just greed. Rather than giving the Switch1 a really nice send off, and hoping for the last year or so of sales to be good.... they butcher it for small profits instead.
Try telling that to shareholders.
Of any product that exists in the market today, the 8 year old Switch that has never had a price cut and sold at a nice profit from day 1 could absolutely have eaten the tariffs and still be making lots of money on every unit sold, and just treated it as their first price cut. But this is just what happens when an idiot comes along and makes tariffs the center of his economic policy: all prices on everything is gonna go up. Tariffs are awful for economies, worse for trade, and the worst for consumers, so expect these sort of price jumps on everything in the US.
$400 for a Switch OLED in 2025? Outrageous.
The median cost of a home in my area went from 250k to 400k in the last 5 years...5 years!
Alot of people have accepted they will never own a home, because of house prices.
Eventually the ball will drop... its not sustainable to keep raising house prices, to keep economy healthy ect. People don't live forever, and you can't just have homes be empty. If they keep going up in price compared to wages, that is what will happen.
Nintendo could have eaten this cost, as the console has never shifted in price from day 1, and clearly manufacturing costs are no where near what they were at the start to produce the Switch 1.
Did you miss the last 5 years of inflation? They have eaten the inflation costs for years, and the tariffs tipped it over the edge. I'm guessing they didn't raise prices because the YEN dropped so much over the years that the exchange rate from the dollar was beneficial. The US dollar has dropped significantly in value this year and that adds up as well.
This is one thing I think many people are missing, consoles this gen has barely changed prices from early on. By this time in the gen the £300 PS2 was £150. The £450 Series X is now £480.
Yen is getting stronger according to Nintendo's latest financial update. They took a significant loss on FX. Could be a factor at play.
lol OLED at $400!! that's too funny. That's what S2 should be price at, and now the premium model of an 8 year old system is that price instead. This life is too crazy haha







