Report: Assassin's Creed Shadows Sold Over 120,000 Units in France at Retail - Sales
by William D'Angelo , posted on 25 March 2025 / 8,739 Views
Assassin's Creed Shadows sold over 120,000 units in France at retail, according to Ludostrie journalist Oscar Lemaire.
This is nearly triple the French retail launch of Star Wars Outlaws and over double the launch of Avatar: Frontiers of Pandora. That is also around 12 times higher than the launch of Dragon Age Veilguard.
The retail launch in France for Assassin's Creed Shadows is the biggest non-FC and non-Call of Duty launch since Super Mario Bros. Wonder and biggest outside of Nintendo since Hogwarts Legacy.
This launch is a bit below the previous three RPG entries in the Assassin's Creed franchise at retail, however, it performed better than Assassin's Creed Mirage. Sales for Assassin's Creed Shadows is nearly double Assassin's Creed Syndicate. It should be noted digital sales have grown a fair amount in recent years.
"Over 120,000 physical sales for the launch of Assassin's Creed Shadows in France," said Lemaire via Google Translate. That's nearly triple that of SW Outlaws and more than double that of Avatar. That's about 12 times more than DA Veilguard. Excluding FC/COD, it's the biggest French launch since SMB Wonder, and outside Nintendo since Hogwarts.
"On the Assassin's Creed scale, it's a little below the previous three ACs (not including Mirage, which did less), but I think we're actually at the same level once the digital aspect is taken into account."
He added, "Shadows is almost double Syndicate's physical sales, even though digital sales were much less important at the time."
Plus de 120 000 ventes physiques pour le lancement d’Assassin’s Creed Shadows en France. C’est pas loin du triple de SW Outlaws et plus du double d’Avatar. C’est environ 12 fois plus que DA Veilguard. Hors FC/COD, c’est le plus gros lancement FR depuis SMB Wonder, et hors Nintendo depuis Hogwarts.
— Oscar Lemaire (@oscarlemaire.bsky.social) March 25, 2025 at 11:20 AM
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Bluesky.
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"That is also around 12 times higher than the launch of Dragon Age Veilguard. " - egad.
Grifters won’t like that, 120k is quite good considering that’s just France.
This seems like a very strong physical debut in France, especially considering all the predictions that it would bomb.
Something curious about this whole situation is that some sites (this one included) are completely ignoring the weight that consoles (we know what console) had in the success of this game, before the reports were out it was the same old situation of the "anti woke" crowd claiming the game failed based in steam charts numbers of concurrent players vs successful games like Monster Hunter. Then the news of 2 million players came out, the game getting one of the best launches in franchise history, the game breaking Ubi records in the ps store, vgc reporting aprox. 73% were sold on console and now these retail numbers.
This is curious to me because we live in a time where games success is measured only with Steam trackers and let's be honest if the fate of this game was on steam players the game would have bombed hard LOL but the trackers only tell half the story, sometimes even less.
Who.........cares?
More than half of MH Wilds sales were on PC. Does that make any difference? No, it doesn't. Especially when the company isn't a platform holder. Overall sales are literally the only thing that's always reported outside of platform-based news sites. Don't worry so much about such trivial things.
That's because Steam data is always available before sales numbers so it's the first data that people see.
a good number for france. my ubisoft stock down 29% in the last year, something is wrong
It's due to not only Ubisoft leadership being polarizing figures that can't seem to get out of their own way, but also due to so many major losses from Ubisoft.
Skull & Bones (a decade to make and crashed spectacularly)
XDefiant (Supposed to rival CoD but got shutdown after just months and the studio closed)
Avatar: Frontier of Pandora (major licensed IP but only had 2 million players after the first couple of months and fell further in sales after that)
Star Wars Outlaws (another major licensed IP that only sold 1 million copies in its first month and fell further after that to the point that Jedi Survivor, a 2 year old game, was outselling Outlaws
Prince of Persia: The Lost Crown (well received game but only sold 1 million copies in its first year and the team was disbanded.)
Then there are the number of titles that are in development hell like Splinter Cell remake, Prince of Persia remake, Beyond Good & Evil 2, etc.
With all these losses, it's not surprising that even the success of Shadows barely moved the needle. I hope you didn't buy the stock when they were still worth $20/share. I honestly wouldn't be surprised if it takes a sell of the company to turn a real profit.
Gotcha! The biggest things that will start to turn things around at Ubisoft share price-wise would be
Yves and family stepping down for new leadership
Mass layoffs/studio closures
The company sold to a bigger parent company (Tencent, Amazon, etc)
Consistent high-quality/high-selling games (would take at least several years of consistency though to regain investor confidence. AC Shadows could be the start of that)
Any of these things, or even a combo of these things, would be the biggest ways you can turn your shares around. Hope it works out for you!
