Michael Pachter: Take-Two Could Sell Grand Theft Auto VI for $100 or More - News
by William D'Angelo , posted on 05 March 2025 / 4,028 Views
Wedbush analyst Michael Pachter in a research note released this week suggested Take-Two could sell Grand Theft Auto VI for "$100 or more."
"We think the company has plans to sell the game at a previously unheard of price point, and suspect that management can offer consumers an incentive to pay $100 or more per unit by rewarding them with a large amount of in-game currency to be spent in GTA Online," said Pachter (via VideoGamesChronicle).
"There is precedent for integrating an online game experience with a premium game, as Activision did so with both Call of Duty Warzone and Call of Duty Mobile content prior to the release of its annual Call of Duty premium installment.
"In Activision’s case, the integration led to a 40 percent increase in sales of Call of Duty premium. In Take-Two's case, we think a successful integration of GTA Online and GTA VI can lead to a $100 price point for the premium game."
The price of most AAA games did increase with the launch of the PlayStation 5 and Xbox Series X|S in 2020 by $10 from $60 to $70.
Grand Theft Auto VI will launch for the PlayStation 5 and Xbox Series X|S in Fall 2025.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Bluesky.
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Just some ridiculous comments to draw attention on the game and people take the bait. Just ignore any of those nonsense and wait for the trailer.
What they care the most about is GTA online.
They want as many people as possible in there. So, it's hard for me to see them charging a high upfront price for the game. I expect the base version will launch at $70, like everything else.
They will certainly offer a premium edition that includes in-game currency. I think there's a 100% chance of that. And it might be something like $100 worth of any game currency if you buy the premium edition of the game for $100. If they can get you hooked on spending money in GTA online, it's all the better for them.
below $100.00 confirmed
Did he say this exact thing before? Someone did. Like, we know, we've been discussing it for months, a year even. They could charge that and make bank, they could sell it for $50 and make bank.
They could make it F2P and make bank. Take-Two pretty much lives on Shark Card whales. Everything else is a rounding error to them. They already have a Shark Card that costs $100.
The premium game will generate something like $2b at launch. Take-two’s revenue for 2024 was $5.3b. Almost 40% of your yearly revenue is not a rounding error.
f*** off Pachter. Paying 70$ already feels like its enough, we don't want 100$ to become the norm.
Perfect, so it will be 80$/€ max. If they try and sell it for 100€/$, many costumers will not buy it as soon as the price is down. Its the same if i would say that Nintendo could sell MK 9 for 100€/$.
Analyst... Sure... Isn't he supposed to tell us something we don't already know or think ? Analyst, my a...
Sure they could, and there would certainly be many people willing to pay that price. I wouldn't be among them though, would rather wait a few years for a discount than play a part in the price of gaming increasing for everyone. Because if one publisher does it and is successful, soon others will follow suit.
I thought the guy retired ages ago
I'll happily pay $0 for it. I've spent $8 on the GTA series in my life, and they won't get another cent from me.
Who actually listens to Pachter?
Here we go again
If they sell this game for $100 and it's a huge success, I don't want to hear anyone complaining about high prices for games because YOU DID IT TO YOURSELVES!
Dont give them ideas!
They can charge whatever they want because people will stay pay it.
You buying it for $500?
I think he meant they can charge what they want, within reason.
"Within reason" is doing a lot of heavy lifting here.
They couldn't give me a copy.
I have never played a single entry.
