Console Tribalism is 'One of the Worst Things About Our Industry,' Says Phil Spencer - News
by William D'Angelo , posted on 01 December 2020 / 4,296 ViewsMicrosoft and Sony launched to great success their next-generation consoles, the Xbox Series X and S, and PlayStation 5. The consoles quickly sold out in the majority of countries they launched in and the hardware manufacturers are trying to restock them as quickly as possible.
Head of Xbox Phil Spencer in an interview with The Verge says he loves the gaming industry, but did say the tribalism is "one of the worst things about our industry."
"To be honest, I love the industry I’m in," said Spencer. "This is the job I love. My wife will tell me it’s the only job I’m qualified for, but this is definitely the job I love. But that tribalism in the industry, if there was anything that would ever drive me out of the industry, it’s actually that, what you’re talking about.

"I look at shipping a product, shipping a game, as one of the bravest things a team can do. You put your product out there, it gets analyzed and prodded and reviewed. It can’t defend itself. It’s an inanimate object. You can’t go on the internet and defend it. We’ve seen that way too many times. That never works.
"When a team releases something into the market for the world to tear it apart on the internet — it’s just such a brave thing for a team to do. I’m never going to vote against any creative team or any product team to do poorly because I have a competitive product. It’s not in me. I don’t actually think it helps us in the long run in the industry.
"But especially in the console space, there’s like a core of the core, that have, I think, taken it to a destructive level of, 'I really want that to fail so the thing that I bought succeeds.' I’m saying on both sides. I’m not saying that it’s all people crushing Xboxes and everybody that loves Xbox is always completely inviting to all the PlayStation stuff. I’ve said before, that I find it distasteful, but maybe that is too light. I just really despise it.
"I don’t think we have to see others fail in order for us to achieve the goals. That’s not some kind of 'kumbaya' thing. It’s actually real. We’re in the entertainment business. The biggest competitor we have is apathy over the products and services [and] games that we build.

"We see that today. Everybody is doing well in the industry right now for the most part with the stay-at-home and the surge. That’s what we should be focused on as an industry. We’ve done it with things like cross-play and other things that we focused on breaking some of those tropes.
"But there is a core that just really hates the other consumer product. Man, that’s just so off-putting to me. Again, maybe that word is probably too light.
"To me, it’s one of the worst things about our industry."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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I love that this comments section is full of tribalism. You guys do realize that you're just proving his point right??
LMAO let's be honest a lot of us probably already had an idea before opening this of who would be in these comments proving his point immediately and let's just say they did not fail to deliver
Damn alot of downvotes in this comment section lmao
Well, he is right. Looks at this comment section... And all the downvotes, first instincts from some posters is to bitch Xbox... They did not even get that this is exactly what he is talking about, this behavior. The console wars is ruining the forums and all news section. A lot of fans thinks that hating and destroying the other brands is the way to love theirs... I don't get it. It is the same for others things like Apple vs PC/Android, etc. I just don't get why some people needs that to enjoy their own preferences.
@Imaginedvl
it's even more ridiculous because there is no better time than rn to be loving all three platforms since they're all hitting their stride and offering their own amazing things. nintendo has an incredibly unique system with the switch, microsoft is going all in and offering amazing value with gamepass, sony is pushing unique innovations with the dualsense, etc and all three are releasing amazing games. yet for some it's like instead of enjoying ALL this greatness they'd rather just limit themselves to one to fight for a company that doesn't give a fuck about them lmao.
Damn this comment section. It's fine to have a preference, but when you "fanboy" for the platform you play on then you just make actual gamers look bad.
Oh and what is wrong with this comment section
Totally Off topic, but I liked the color palette used for each console. The site could use for the 9th gen graph bars on the front page maybe?
I love how ya'll in the comments section just handed over the Win to Phil, while proving him right, even the one who's acting insanely snarky.
He is right, I don't agree with Micro marketing plans for it's consoles, and I don't like how Sony builds its consoles avoiding risk with less innovation and I don't like how Nintendo used to treat 3rd party but in the end I end up owning all of them or the majority cos I want to play good games
To an extent. Some healthy joking among friendly online folks isn't a big deal. Much like cheering for your home team, rooting for the console or consoles you chose to invest your time and money in seems fine to me.
Well some people actually do that but some others take it a bit too far to be called ribbing
Phil Spencer 2020:
"Sony and Nintendo are out of touch with the future of gaming, they are no longer our competitors"
"xbox series x is the most powerful console in the world"
"congratulations Sony on a strong game show but remember the games you showed will also be available on Series X, the most powerful console in the world"
"We dont car if Sony sells more PS5s than xbox, thats not what I want my team to focus on"
"Sony was the reason why we pushed forward with the Series S development, we knew they wouldnt be doing it"
"We dont need Playstation"
"We bought Bethesda and will determine if games will launch on other consoles on a game by game basis"
"games will perform and play best on xbox Series X"
"console tribalism is a problem in our industry and we play no part in it"
down vote me to hell but Phil Spencer is a fanboy himself only on a corporate level. Not only do all these statements he make contradict each other but they are literally what drives console flame wars. The self- proclaimed "superior performance" narrative he set for the Series X is the reason xbox fans wanted the Series X to outperform PS5 so bad and look how that turned out.
It's especially bad for Xbox because they are the lowest selling console. So tribalism makes it harder for them to win people over. People are less reluctant because even if they are providing a better service people will dismiss it in favor or "their brand". I've always gone where the games go and thankfully MS has transitioned to PC as well so I'm covered.
Well he is trying to conqer the gaming market, and wants gamepass to be the netflix of gaming. But more importantly, spence loves to talk and overhype things too much. He was so focussed on gamepass that he sat by while halo , the biggest game on xbox, turned to a disaster. Let's see how long it takes to series x starts getting quality exclusives, since he failed last gen through talk and hype.
So voting with our wallets, choosing the product that we think molds the industry in a better way, and pointing out product faults is now called "tribalism". Nice! I guess I learn something new every day. I wonder what the tune would be if MS would have managed to build a larger tribe in the last 7 years or so...
As someone that owns a Switch, PC, and PS4, tribalism has nothing to do with my hatred of Xbox. Tribalism is reserved for people that can only afford a single platform. I hate Xbox because, their marketing department is incredibly arrogant, despite having the worst platform, while putting on a pseudo-pro-consumer facade, as they throw MTX, into their two biggest franchises.
Couldn't have said it better myself.
i'm 200% with you. Market team, some Xbox jornalists ( like Tom Warren from The Verge), Xbox "fan zealots" ( a vocal minority) are a big problem for "tribalism and console war".
Maybe they should just drop the act and nullify all the contracts that have PS versions. Maybe take off Minecraft and Minecraft Dungeons. Refund Sony’s money regarding Ghostwire and Deathloop. You can say it’s pseudo all you want, but they are objectively more progressive then Sony...which locks a global IP like Spiderman to one console despite only owning the film rights.
"Pseudo pro consumer facade". Ah yes, letting all your controllers and peripherals carry over so you don't have to be forced to buy new ones, pushing for cross-play so everyone can play together, introducing Smart Delivery so you don't have to buy a game twice, focusing on backwards compatibility so your old games aren't rendered irrelevant, putting all their games on GamePass day 1 for $10 a month, and even allowing you to play their games on PC/Streaming without buying an Xbox? It's not like they were even forced to do these things, they chose to when nobody else is doing it (yet). Hell they're even honoring the Playstation contracts for the Bethesda games. If this is considered "fake good" in your eyes then do you view Sony and Nintendo as fucking evil or something? Literally makes no sense whatsoever.
Arrogant marketing? They're literally in 3rd place right now. There's a difference between advertising the advantages your system has, which literally all of them do, versus being arrogant. I've criticized Sony for being arrogant with shit in the past but those are from extreme examples like when they do the "this is how you trade your games" shit which was just cringe. I will agree that MTX in first party games shouldn't be a thing really, but using that to act as though everything else they've been doing aint it man.
Also, saying that something is the worst without bothering to say why doesn't reinforce your point, that's subjective and you could use any reasoning to say that.
Any point you might have had gets destroyed because all it does is make you look like you're arguing in bad faith. I have no bat in this race since I play on everything so i'm all for criticizing companies when they deserve it, and MIcrosoft isn't without its faults, but come on now.
You are also the same person who literally said Microsoft was only putting their games on PC because they have little faith (which you call fake good) but then praise Sony for locking theirs down? When you convince yourself everything a company does must have bad intentions that's the only way you'll ever think, so i'm honestly convinced that even if Microsoft gave you games for free with a kiss on the cheek you would find a negative in it somehow.
https://gamrconnect.vgchartz.com/post.php?id=9244342
Ah yes one of the users that really come to mind when thinking about tribalism
I take comfort knowing the other side zealots vastly outnumber
Damn elitist trialist prick much? Tribalism is reserved for poor people who can't afford other consoles? I can afford only the switch but I don't hate on companies like you do because I have better things to use my brain power on. Tribalism isn't reserved for people who can only afford one console, it's for people who have nothing better to do with their lives. Case in point.
@FloatingWaffles. MS made paying for online the industry standard. Both Sony and Nintendo had free online, until they caved under the pressure that MS created. They tried to get rid of used games around the time of the launch of the XB1. They were one of the first companies to introduce MTX into their games, throwing MTX into their launch title Ryse Son of Rome. You think a game is irrelevant if it doesn't run on current hardware? ROFLOLOLOL!!! Sorry, but graphics mean nothing, and a good game will remain relevant for decades. They are putting their games on gamepass day 1, because their games no longer sell well. They want you to blow your money on MTX, instead of buying the game. It's a classic strategy to milk your dying fanbase. They put their games on PC, because they can't stay afloat otherwise. XB1 did horribly, and can't support their 1st party studios alone. "This is how your trade your games", wasn't arrogant. It was a genius takedown of the BS corpo-speak nonsense that MS was selling at the time. Ah yes, the old "exclusives are evil" argument. Been there. Seen that. Make a thread on it if you like.
P.S. Why is it that everyone that takes offense to my comments has some sort of Xbox avatar?
Lmao the reason you're getting downvoted is because it's clear as day you're not arguing in good faith. The majority of your "reasoning" you give for hating Xbox is because you have convinced yourself to see anything they do in a negative light to the point where you're literally spouting false claims just because it's what you'd personally like to believe. Do you remember the "look at that bitch eating crackers" photo? That's what you're doing rn. Plus the fact that you've now resorted to bringing up 7-8+ year old shit that was under different management than the one in charge now only further proves that since you can't seemingly move on from the image you want to keep seeing.
Also I would have hoped that you would have seen the irony in claiming to not have any tribalism but then implying that anyone who calls out your bad reasoning is just an Xbox fanboy who is offended but apparently not. But yes, keep telling yourself that if it makes you feel better. At least you made that easy.
Cerebralbore I don’t know how to tell ya this, but the reason why your comments are being responded by Xbox avatars is because you are in fact a Sony console warrior. Granted I’ve seen worse, you seem the type to deny your label. Your behaviour has the same end goal despite your disbelief: elevating your own brand, and exaggerating the faults of the competition. Your last post reeks of bias and disdain. Congrats, I officially welcome you to the console war.
@floatingwaffles Ah, I see you've gone for the "you're biased" ad hominem attack, instead of refuting anything I had to say. Each and every downvote from you single-console owning peasants is like nectar from the gods for me. Like your tears, they are delicious!
Let's see here. From the start you say you don't have any tribalism, which I was willing to believe, but then what you used to support your "points" were the following:
1) Arrogant marketing, which you provided exactly no examples of when I questioned what you consider arrogant about it then praised Sony's "this is how you share your games" video as not arrogant somehow.
2) Simply saying they have the worst platform. Great, what an incredibly insightful point. A pointless thing to say if you don't say why (and I think it's obvious why at this point from you).
3)Saying it's a pro-consumer facade, which I then listed all the things they've done and your reply is just "but there's an evil reason behind it all!111!" There's an evil reason behind it all because, again, you are convincing yourself to want to see that. They can't be doing any of the stuff they do to be doing it for their players and grow them, nah it's because secretly they are gonna fuck them all over somehow. Obviously.
4) MTX, which is the only decent point you had but you then try to use it as if it's enough to negate all the other good they do, which does not apply and make it seem like they're doing it to take advantage of people so nobody notices. As far as i'm aware they have about 4 current games that have them and they are all completely optional and don't change the game (Gears 5, however, seemed like a fuck up). I would agree they shouldn't be there at all, as the stigma around them is terrible and first party games don't need them, but painting it as if it's some sort of evil plan for them to introduce them into their games once they get people into their ecosystem aint it chief. Once again it's something you have no proof of and your only reasoning is that it must be evil because it's Microsoft.
Then when I did respond to all of these points you instead chose to double down on your belief that it all has to be negative somehow, and used false claims to do so AND even 10+ year old shit that has no relevance anymore. We all know what they tried to do with to do with the X1 and it didn't succeed, and it was different management. Yes they made paying for online the standard, but guess what? All of these were almost 10+ years ago. Using that now as if it means anything only says that you either can't move on or purposely do not want to move on. How dare Microsoft not go back in time and change that? "They are putting games on Gamepass day 1 because they no longer sell". Except all the official info we've gotten from them have been that games still do sell well, unless you wanna go the route of "MS PR is lying" which i'm fully expecting from you at this point. "They want you to blow your money on MTX, instead of buying the game. It's a classic strategy to milk your dying fanbase" If this was Microsoft's plan, why not put them in everything at that point outside of a few? You have no proof of this and it's just another assumption you're claiming is truth (like everything else you said really) because you want view it that way. THEN say that anyone who calls out your incredibly bad and selective reasoning (which is noticeable to everyone btw) is a single console "peasant" fanboy that's just angry lmao, which is also incredibly ironic considering I actually play on everything, bur I guess anyone who calls it out is gonna be that to you so you can feel better.
I at least appreciate that you made it incredibly easier to prove what I was saying during your downward spiral, so thanks for that. I don't think anyone needs to say you're biased at this point when you basically said it yourself. I would seriously recommend you take some time to yourself considering you're almost 40 years old and still acting like this, but we all know you probably won't. Guess tribalism isn't reserved for people who only have one console like you said, since have 3 according to you. Good luck, i'm not replying anymore.
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The obvious doesn't need evidence. A quick look at MS' youtube channel will show examples of them claiming to have "the best games lineup", and "Over 100 exclusives". They might as well say "There is no war in Ba Sing Se".
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Again, the obvious does not need backing up. Next thing i know you'll be demanding evidence for the earth being round.
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You are convincing yourself, that I am convincing myself, that I want to see that. You don't want an honest and open discussion. Instead you want to engage in character assassination, by way of strawman.
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It is enough to undo any good they have done. MTX are one of the most greedy things a company could possibly do. The only thing good that they've done in the last 7 years is Gamepass. There are many reasons why they wouldn't suddenly shove MTX into every last game they owned. Not pissing off the devs of those games is one such possible reason.
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What are you even talking about? Double down? False claims? Where? Yes, yes, only immediate history matters to you. Must be fun to be young and ignorant. They could make XBL free tomorrow if they wanted. It definitely hurts them more than it hurts Sony or Nintendo.
- Says I had a downward spiral. At the end of his long crybaby rant, in which he does little more than attempt to assassinate my character. Go play PUBG or CoD, like the tasteless kid I know you are.
P.S. If this weren't the comments section, I'd destroy you with multiple counterexamples, and arguments. But a quick rebuttal will have to suffice.
The products shouldn't be defended outside of itself, the product should be its own defense.
And funny on him hating tribalism when MS sponsor some very tribal people.
Sony zealots outnumber us several to one FYI
Considering the number of downvotes to people disagreeing with his self proclamation, and upvotes for who support him, I don't think the outnumbering is how you think.
You venture outside Vgchartz? YT and Twitter are the “front lines”
Duno why it had a spam of so many repeated post. I thought you were talking about here, my bad. I don't use twitter (well I created one couple months ago but follow like 4 accounts only) and I usually don't read much of the comments in YT (that I also don't use much). But I'll take your word on it that on those places there is a very big Sony fanbase that outnumber Xbox. In some fb groups in Brazil for game I have seem a lot more Xbox fans than PS, but sure that could just be my bias registering more the ones that talk bad of Sony.
Comments calling out Phil's hypocrisy get downvoted to hell...
How so? He’s clearly anti tribal. Xbox games launching day 1 on PC. Keeping Minecraft on PS. Honouring the multiplat contracts. Ghostwire and Deathloop staying timed on PS. Where as Sony locks Spiderman to one platform, a global IP that they only own the movie rights to. Now tell me again how Phil is more tribal then Sony. Please.
While I get what you're saying, I have to disagree. Console marketing from 15, 20, 30 years ago is not responsible for a bunch of teenagers and grown adults acting ridiculous and talking total nonsense trash in 2020. For at least the last decade, all of the console marketers have been friendly. They often talk about how they own and play each other's systems and games. They publicly congratulate each other at launches and milestones, and they often publicly condemn shit talking when it gets out of hand.
So, yeah, they all played into it in the past. But that's mostly the distant past. Grown ass adults cannot point to bad behavior decades ago to justify bad behavior now.
You're not wrong. The history of videogames isn't about friendship and unicorns. Yamauchi and Nintendo wanted a monopoly through any means possible and tried to crush opposition with cutthroat tactics. Sony's entry into the industry came with mic drop ads from FF7 and Crash and an advertising blitz that directly targeted Nintendo. And Microsoft ... is Microsoft, a company with a long history of anti-consumer actions and buying out competition. Personally, I'll never forget the abomination known as "Games with Windows Live" or the ways they tried to control the PC gaming market before getting kicked in the teeth by Valve.
It's fine for Spencer to criticize such behavior now but he also need to acknowledge that the industry itself is partially responsible.
2) I vaguely recall the comment in question. But, I'm not sure that a single incident, even if somebody made a bad comment last week, means a whole lot. I don't think it's really in dispute that they are nearly always friendly with each other, at least in public forums, these days.
I will grant though that any shitty comment is a shitty comment, and certainly does not help things.
1) With respect to the difficulty holding conversations in here, you must see problems that I don't. This place certainly isn't perfect, but it works well enough..
@TalonMan Thank you for improving the layout of the comments. I find them much easier to read now. I personally don't mind not being able to reply directly to replies. I just include the person's username and that works well enough. I do have a request though: would it be possible for you to make all of the replies visible when you open an article so you don't have to click on "Show replies" for each post? Or at least include it as an option in Settings if you don't want it to be the default? I find this very annoying, especially when I go back to an older article to read new replies that have been posted. I don't know how difficult it would be for you to change but I'd really appreciate it if you could at least look into this. It would make my life so much easier!
Awesome! I'm fine with comments that have lots of downvotes being hidden but it's annoying that I have to constantly click on "Show replies" in articles with a lot of comments. It would be great if you could change that.
@TalonMan Thanks for listening to my feedback and changing how the comments are displayed. It probably seems like a pretty minor improvement but it's already making my life so much easier!
Empathy is your friend. We went through something similar







