Report: Unity in Talks to Sell - News

by William D'Angelo , posted on 10 October 2014 / 5,413 Views

Unity Technologies is reportedly in talks to sell, according to CNET. Potential acquirers include Google, among others. Unity has also had serious talks with one would-be buyer. The value of Unity is not known, but a report on Gamesbeat a last month puts the value between $1 billion and $2 billion.

This is also not the first time that there have been talks of Unity selling off. However, this year alone Unity has acquired three different companies. This includes mobile game service Applifier, predictive analytics firm Playnomics, and cloud development service Tsugi.

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A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

10 Comments

kekrot (on 11 October 2014)

Please don't...

QUAKECore89 (on 10 October 2014)

What about indie developers? o.o

Gammalad (on 10 October 2014)

As a developer who uses Unity...please no just no.

kdognumba1 (on 10 October 2014)

Oh god no! This is horrible news for gaming.

niallyb (on 12 October 2014)

This is the sort of thing that could have a massive negative widespread effect across the entire gaming industry. Devs are clearly the first at risk. But the impact on platform holders (especially Nintendo) could be enormous. What percentage of Wii U titles is developed via Unity ?

So if the platform holders are smart - they will coordinate very closely with Unity Technologies.

Indie devs - I advise you to be proactive in reaching out to your platform holders as well as Unity Tech so you can try to influence the outcome. Big ask for small devs with limited relationship management experience. If you have a trade group/industry body that can effectively represent your interests (honoring license agreements, support, pricing, availabilty, etc etc) - then its a good idea to coordinate.

If you don't at least try to influence the outcome then you're helpless and you'll get fucked in favor of someone with deeper pockets and an agenda that doesn't match yours.

I could totally see Apple buying them. Its loose change for them and it could immediately do serious harm to the Android and 3DS markets.

Proxy-Pie (on 11 October 2014)

Oh Come on!
Companies just can't be independent these days. Everything is getting scooped by Google and the likes...

errorpwns Proxy-Pie (on 11 October 2014)

That's the sad reality of it now. You get in the business to sell out to a giant now. No longer do you do it for the love of the industry or because you absolutely love doing it.