Microsoft Ships 2.8m X360s in Sept 10' Quarter, EDD Profits $382m - News
by VGChartz Staff , posted on 28 October 2010 / 5,104 Views
Microsoft just announced its figures for the quarter ending September 2010, which is the first quarter of its fiscal year that ends in June. The maker of Windows saw revenues of $16.2 billion for the quarter, up 25% from last year and a record September quarter for Microsoft's revenues. Profit reached $5.41 billion, up by about 50% from the last September quarter, on the performance of mainstay Microsoft products such as the new Windows 7.
Microsoft noted:
“This was an exceptional quarter, combining solid enterprise growth and continued strong consumer demand for Office 2010, Windows 7, and Xbox 360 consoles and games,” said Peter Klein, chief financial officer at Microsoft. “Our ability to grow revenue while continuing to control costs allowed us to deliver another quarter of year-over-year margin expansion.”
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Sony is supposedly no longer in the negative for each PS3 sold, but it must be in the plus by a very small amount because the PS3 division also obviosuly includes PC's and handhelds which have a much much higher profit margin and are impacting the NET PROFIT positively.. YET: Sony reached 1.733 trillion Yen, or ($20.881 billion dollars) for three months ending September 2010. Profit from that revenue reached 31.1b Yen, or ($375 million dollars) .. Thats only $375 Million Profit after paying all the BILLS ( when you're gross profit was 20.8 BILLION !? )
Converse to that ..In the EDD portion of Microsoft, which includes X360, Zune and other entertainment devices, Microsoft achieved revenues of $1.8 billion ( compared to 20 billion Sony ) up 27% from last year. On the $1.795b revenue from EDD, the division contributed $382 million in profit. ( Sony's end NET profit after paying bills was $7 million less then MS's when comparing the two divisions that house their gaming systems.. and thats even taking into account M$ pays much more to its share holders)
@ Wandamaximoff: That "review" in the evening standard was just ridiculious!
[quote] However, CVG understands that the review was based on a hands-on with the kit orchestrated by Microsoft, rather than an exhaustive product test.[/quote]
So not a review, it has "scripted" and "$$" all over it.
MS is trying to prevent the media to burn kinect before it is released, why else is Live getting blocked when people are trying to install Kinect?
This will get ugly!!
@ Wandamaximoff
PS3 shipped 700k more than the 360 this quarter =)
nice so are we on track as this article says MS sold 44.6 million 360's
http://www.eurogamer.net/articles/2010-10-29-halo-reach-bloats-global-360-count
Profitable quarter for the EDD division yet again. It's amazing to see how this whole gaming endeavor has turned around for Microsoft considering the odds against them and the costly mistakes they've made. Say what you will about outspending the competition, but profit is profit.
What happened to the ps3 slim crushing all Xbox sales right about now....
That's what some people where saying last year when the ps3 slim launched....
It's ironc that Xbox would see it's best year ever at 5 years. Keep working MS! Your doing a great job. I feel this generation will really cement Xbox as a brand just like the ps1 did... Some of the ps2 success was down to playstation carving such a noticed brand.... When people spoke about games consoles they said a playstation even if it was nintendo... Now I'm noticing that kinda brand awareness for Xbox.
I've got a feeling kinects gonna be very strong. The evening standard in the uk game it an amazing review and from what I gathered it's almost sold out in the uk.
@Guilty: The PS3 still isn't even 4.
@GuiltySpartan77 PS3 and Wii will be 5 next year, unless thats what you meant.
Lol fail these are among the best numbers for the 360 since its launch, Sorry dude who ever said these were decent numbers for a five year old console don't forget ps3 and wii will be fives years old soon
Look at all that cheddar! I remember a anal-yst saying that M$ should get out of gaming...what a moron he was. I think it is safe to say that 360 is looking at 60 million units Lifecycle, at a minimum, and probably more like 80 million consoles sold. With these profits, it greatly enchances M$ ability to strategically work on the next box, and I can see it announced and demoed at E3 2012, for a holiday 2012 launch...Halo 4 to follow in 2013. I think we are also going to see more effort put into 1st/2nd party development, since development cost for the 360 has probably drastically been reduced from the previously projected cost of 20-30 million for a new IP.
this a win for MS , after all the XBOX360 is a superb machine!!!
Nice numbers. I guess the 360 is almost assured of hitting 50 million by the end of the year! Great news indeed.
Good for you Microsoft. Now just offer free online multiplayer and your box will be worth the price.
Based on this statement:
"Xbox 360 platform revenue grew $409 million or 33%,"
We can see that the 360's revenue from last quarter was $1.24 billion and is now $1.65 billion.
Great numbers for a 5-year old console I guess.
what a HUGE improvement over the 1st xbox
GREAT job MS :)
My bad in regards to the rounding thing. I know how it works, the thought just never crossed my mind.
Post Office - I added an explanation for the discrepancy.
It's actually 2.8 million apparently.
"EDD revenue increased primarily reflecting higher Xbox 360 platform revenue. Xbox 360 platform revenue grew $409 million or 33%, primarily reflecting increased volumes of Xbox 360 consoles sold and higher Xbox 360 video game revenue led by Halo Reach. We shipped 2.8 million Xbox 360 consoles during the first quarter of fiscal year 2011, compared with 2.1 million Xbox 360 consoles during the first quarter of fiscal year 2010. Halo Reach launched in September 2010 generating approximately $350 million of revenue during the quarter.
EDD operating income increased primarily reflecting revenue growth, offset in part by higher operating expenses. Cost of revenue increased $152 million or 19% primarily due to higher volumes of Xbox 360 consoles sold. Research and development expenses increased $65 million or 30%, primarily reflecting higher headcount-related expenses. Sales and marketing expenses increased $39 million or 27% due mainly to increased Xbox 360 platform marketing activities."
I'm guessing the 38% YOY growth is revenue directly from 360 and not the whole EDD.
Wow 2.9 beats Wii by 1M ... Thats insane ... Wii was beastly some months ago who the hell thought that ?
44.6M Consoles Shipped WorldWide damn beastly.
Great numbers.
But I expected a little more (500k). Maybe the Slim and Reach effect were smaller in other contries than US.
