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Take-Two's CEO: DLC Up to 40 Percent of Revenue in Next 3 Years

by Carlos Macias, posted on 19 October 2010 / 812 Views

Take-Two is one of the few companies to have bet big on downloadable content in the last few years, what with them dropping two huge expansion packs to GTA IV a year after release.

The lack of faith in another such undertaking is apparent by the piecemeal-style content Red Dead Redemption has received this year, but the company is still optomistic about the future of digital distribution.

"I think you can see digital distribution to be 20, 30, 40 percent of our business in three years," Take-Two chairman and CEO, Strauss Zelnick, told Gamasutra in a recent interview. "However, I believe our business is going to grow. So I don't think it actually takes a bite out of retail, and I doubt it takes a bite out of consoles."

So, how have you guys been taking in your video game content lately? Primarily buying at retail or have you found yourself focusing more on the cheaper, downloadable game front?


2 Comments

Silver-Tiger
Silver-Tiger (on 20 October 2010)

As much as I hate DLC in ANY form, Take-Two's DLc is actually pretty good. The Expansions to GTA4 and Red Dead were awesome and added a whole new level of gameplay and replay value. They were too expensive in my eyes, but talking over prices is another thing. IMO games should come complete (and also BUGFREE, a terrible problem many games have today, games from the earlier generations didn't have such problems, since they couldn't be patched), the idea to pay ots of $$$ for small bit of contents is disgusting. The most annoying and awful DLC are the ones you only need to activate, but are already included on the disc. I could go mad over such BS.

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Dinges
Dinges (on 20 October 2010)

Well it's not really cheaper. Since buying a game and then reselling it is much cheaper than buying the game as a "cheap" download and not be able to resell it.

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