Xbox One Outsells PS4 at Walmart and Target on Black Friday

by William D'Angelo, posted on 02 December 2013 / 20,742 Views

Black Friday was on November 29 and the first sales report from InfoScout for video games have come. The Xbox One was the bestselling video game home console at Walmart and Target. Microsoft's 8th generation console accounted for 31 percent of the console sales at those retailers. This is just more than double what the PlayStation 4 managed to sell. The PS4 had a 15 percent marketshare. The Wii U lagged behind with just 6 percent.

The Xbox 360 was the bestselling 7th generation console with 30 percent of the total consoles sold on Black Friday. The PlayStation 3 had a 15 percent marketshare and the Wii just one percent. The strong Xbox 360 sales were due to a sale at Walmart of just $99. The PlayStation 3 was on sale for $149.

Infoscout stated that the gap between the Xbox One and PlayStation 4 is due to how heavily supply constrained the PS4 has been since it launched on November 15. The Xbox One was also the sixth bestselling item at Walmart, behind the 16GB Apple iPad Mini, an HP laptop, as well as three TVs.


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19 Comments

binary solo (on 02 December 2013)

If you read the infoscout blog post you will see that they claim to have data from gamestop best buy and other retailers too. But the gamestop data must be very small as they say out of 102,000 receipt items only 1,500 are console related.


binary solo (on 03 December 2013)

This article has now been discredited with Sony's announcement of 2.1 million sell through to 1 December. Doing the math leads one to conclude PS4 probably only sold 100K in the USA on Black Friday. That means if InfoScout numbers are correct X360 only sold about 200K on BF and so did Xb one. And PS3 only sold about 100K. And Wii U only sold 40K, which means sales fell for Wii U from the previous week. How likely is that? I would say highly unlikely as those numbers combined make this one of the worst Black Friday's ever for home consoles.


kopstudent89 (on 03 December 2013)

I hate how the 3DS is not even mentioned. Apparently outsold the 360 in Walmart! (overall 2DS+3DS+3DS XL which seem to have sold evenly between all three). I can't find the link anymore but hopefully someone does for me!


bananaking21 (on 02 December 2013)

geez guys no need to offend the writer just because you think the article is poorly written.


Zax (on 02 December 2013)

Why? it's his job to write well written articles and he failed to do so here.


  • +4
Michael-5 (on 02 December 2013)

I actually thought this was one of the better articles, no major number mix ups, or typos.


  • +1
teamsilent13 (on 02 December 2013)

Wii U is official dead Kappa


wangjingwanjia (on 02 December 2013)

Excuse me for asking but what is black Friday exactly, is it a special holiday in the USA? We have Walmart in China too but not black Friday.


Figgycal (on 02 December 2013)

It's the Friday after thanksgiving. It's the busiest shopping day of the year and virtually all stores have great sales.


  • +2
Figgycal (on 02 December 2013)

It's the Friday after thanksgiving. It's the busiest shopping day of the year and virtually all stores have great sales.


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wangjingwanjia (on 02 December 2013)

Thanks for the reply. It sure seems like a busy shopping day over there. :P


  • +2
Figgycal (on 02 December 2013)

Varying sentence structures :)


binary solo (on 03 December 2013)

If you read the infoscout blog post you will see that they claim to have data from gamestop best buy and other retailers too. But the gamestop data must be very small as they say out of 102,000 receipt items only 1,500 are console related.


TayllorMasi (on 03 December 2013)

So Patcher is wrong again? Im shocked...


Sensei (on 03 December 2013)

PS4 was sold out, that's why. Bad article.


FarleyMcFirefly (on 02 December 2013)

aww yeah!


dtrain85 (on 02 December 2013)

Xbox One won simply because there were more for sale. Several people who work in retail have said that they received very few PS4s compared to Xbox Ones, and many people said that they saw a bunch of Xbox Ones on the shelves.


platformmaster918 (on 03 December 2013)

Sony did have a European launch to worry about the same day, and judging by the gifs it should more than make up for this small defeat.


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dtrain85 (on 03 December 2013)

Yup... wouldn't be surprised if the PS4 had a 2:1 lead in worldwide sales after the EU launch. The PS4 went into production earlier, therefore they will have more units available for sale. They are both pretty much selling what they can ship, but the demand for the PS4 seems to be higher.

The PS4 still has to launch in Japan. While the console market seems to be dying in Japan, the PS4 will still probably move a significant amount come February. I think it has a good chance of retaining a ~2:1 lead.


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ps3-sales! (on 02 December 2013)

Was this written by my 8 year old cousin?


Max King of the Wild (on 02 December 2013)

YTerribly written article. No, it was NOT the best selling home console. Not even close. MS did not have anything close to 360 or ps3 stock


Figgycal (on 02 December 2013)

He was just going off on Infoscout's report.


  • +2
Azzanation (on 03 December 2013)

Its no surprise, MS seem more prepared and experience with shops like Walmart and Target. They had a lot more to sell while Sony are struggle to keep up with demand.


Bohound (on 03 December 2013)

so people had to buy xbox one because ps4 was unavaileable...... the fuck???


superryo (on 02 December 2013)

congrats to MS. I didn't doubt it at least in Canada I notice huges ads from Walmart at all major subways stops so they must have been prepared for it.


Michael-5 (on 02 December 2013)

So the only reason why XBO sold better was because PS4 was sold out? I wonder how PS4 did at bigger gaming retailers like GameStop and Best Buy.


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r3tr0gam3r1337 (on 02 December 2013)

is this really breaking news or just highlighting the fact there were more XB1's in stock than PS4's, 360's still sell in higher numbers in NA as shown by the weekly sales figures on the home page so again what relevance is there with this article?