Take-Two CEO: Borderlands 2 Nears 6M Units Sold - NewsWilliam D'Angelo, posted on 06 February 2013 / 2,905 Views
Take-Two CEO Strauss Zelnick spoke with investors during a conference call. He said that Borderlands 2 has sold nearly six million units worldwide and is on track to become the bestselling 2K Games label game in history.
"Building on its extraordinary launch in September, Borderlands 2 continues to expand its audience and remains on pace to become the highest-selling title in 2K's history," said Zelnick. "It has also been the largest contributor to our digitally delivered revenue this year, driven both by strong sales of full game downloads, and high attach rates for the title's add-on content, especially the Borderlands 2 Season Pass."
"Does that mean that these games will transition into a situation where you are constantly putting out new episodes and that bridges you from release to release? We don't see the business shaping up that way, but it does mean that the life cycle is extended greatly and we'll continue to experiment with what this means creatively for consumers," he said.
"I also think as you see tablets roll out and become the more and more important game platform that episodic treatment of games may become much more relevant for tablets given the perceived price point limitations for a tablet."
Borderlands 2 passed five million units sold in October 2012. Retail sales for the game are at 4.04 million units according to VGChartz. That puts digital sales at nearly two million units.