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Switch is the Best-Selling Console in China, PS5 and Xbox Series X|S 'Key Drivers of Growth'

Switch is the Best-Selling Console in China, PS5 and Xbox Series X|S 'Key Drivers of Growth' - Sales

by William D'Angelo , posted on 31 May 2022 / 5,530 Views

The video game console market in China is small, but continues to grow, according to data from a Niko Partner's 2022 China Console Games Market Report posted by GamesIndustry.

The report reveals the Nintendo Switch is the market leader in the console market in China, but the PlayStation 5 and Xbox Series X|S were "key drivers of growth" in 2021.

The total console hardware and software sales for 2021 were up 17 percent year-over-year to $2.16 billion.  This rate of growth isn't expected to continue, however, some growth is expected with estimates putting it around $2.53 billion in 2026.

The figure includes legally released hardware and software, as well as the grey market of imported versions. Niko estimates 80 percent of console revenue in China comes from the grey market.

"Console gamers and console game revenue growth rates are in the double digits in mainland China," said Niko founder and president Lisa Hanson.

"The demand for consoles comes from not only higher levels [of] spending by gamers, but by a niche set of gamers seeking high quality, global games beyond what is found in PC and mobile games in China. Gamers may have different preferences for gameplay and visuals, but they all want great, high-quality games and consoles have offered that for many years."


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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