Research Firm: Pokémon GO to Generate $1B a Year - News
by William D'Angelo , posted on 12 July 2016 / 6,200 Views
Research firm App Annie says that the recently released free-to-play mobile game, Pokémon GO, could generate $1 billion a year.
This is if the server issues are fixed and it is released worldwide. More social and PvP options would also need to be added to the game.
App Annie says the game has made developer Niantic Labs more than $1 million in revenue since its launch last week. The game is only available in the US, Australia and New Zealand.
"Even though Pokémon Go is only officially open in 3 countries, the game is generating well over $1m of net revenue for Niantic Labs," said App Annie VP of MarCom Fabien Pierre-Nicola. "I can easily envision a run-rate of over $bn per year with less server issues, a worldwide presence and more social and PvP features.
"Nintendo is a solid example of what game studios can achieve with a great mobile game design and monetisation strategy. Their jump in valuation by $7.5bn reflects the potential of Nintendo’s top IPs including Mario, Zelda, Pokémon and Metroid."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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Thats about the same amount the 3ds generates in software.
Not getting my money.
Nintendo's constant creativity mining unearths another gold nugget.
People talk Mario games but I feel that Pokemon is their most valuable commodity and it's value as a brand that has universal recognition built up over twenty years of games ,TV and other media been shown with Go's success, even the presenters of Australia's public broadcaster ABC news breakfast 24 where talking about GO and looking for Pokemon in the building
I love how she named Metroid among the top IPs
