Microsoft: 76M Xbox 360 Consoles Sold, 24M Kinect Sensors Sold

by William D'Angelo, posted on 11 February 2013 / 4,935 Views

Microsoft's Yusuf Mehdi and Nancy Tellem spoke at the Dive into Media conference talking about the Xbox 360 and how the brand is no longer just about video games. Microsoft hopes the Xbox will be the the center of entertainment in every living room.

"Yes, we started with video games, but we have been on a journey to make Xbox the center of every household’s entertainment," said Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business.

During the conference Microsoft released some sales figures for the Xbox 360. Microsoft has sold more than 76 million Xbox 360's worldwide, which is three times what the original Xbox sold. Also 24 million Kinect sensors have been sold since it launched.

The total number of Xbox LIVE members continue rise with 46 million members worldwide. This is a 15 percent increase year-over-year. There was also a 57 percent increase in the amount of hours spent using entertainment apps.

"We believe that Xbox is being used by more people in the household, during more hours in the day and for more forms of entertainment," said Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4."

Nancy Tellem is running a new Los Angeles-based studio, Xbox Entertainment Studios, which is focused on creating interactive content for the Xbox and other devices.

"When I worked in traditional TV, we would find ourselves saying things like 'Wouldn’t it be cool if we could add an interactive aspect directly into the show and engage directly with the viewers?'" said Tellem. "With Xbox, that is possible today."

"We want to partner with the industry to bring entertainment into a new era," Tellem added. "It’s an era when interactive entertainment becomes the greatest form of all entertainment – and we couldn’t be more excited to play a part in it."

Microsoft plans to launch more than 40 new TV and Entertainment apps for the Xbox that will be voice-controlled in 2013.


More Articles

7 Comments

Michael-5 (on 12 February 2013)

So is 360 undertracked, or are these shipped units?


theword (on 12 February 2013)

VGChartz currently has Kinnect Adventures at 19.76 millions sold. This seems awfully under tracking Kinnect comparing to Microsoft 24 millions shipped. I can't imagine retailers actually has more than 4 millions unsold Kinnects in stocks.


Barozi (on 13 February 2013)

Something similar happened last christmas (well the one in 2011).
18m shipped at the end of December 2011, 15.1m sold. Gap: 2.9m
24m shipped at end of January most likely, 19.8m sold. Gap: 4.2m

Certainly undertracked.


  • +1
Darth Tigris (on 11 February 2013)

More Kinect sold than Xbox. Wow. Dunno how I feel about that ...


MARCUSDJACKSON (on 12 February 2013)

congrats but we all know those are shipped numbers. looking forward to next gen. and more from nextbox as the rivalries continues, and the war rages on.


Homeroids (on 11 February 2013)

It says Live members. Does not specify Gold or Silver.


Barozi (on 13 February 2013)

Active Live members btw. (logged in at least once in the last 8 months)
Also a bit over 50% ar Gold members.


  • +1
ironmanDX (on 11 February 2013)

"There was also a 57 percent increase in the amount of hours spent using entertainment apps." I said it was an increase in the other thread. Told ya so. 46 million gold users........... That's a tonne of revenue!


Comments below voting threshold

halil23 (on 12 February 2013)

So now we can put it to rest that it an appbox instead of a gaming box.


crissindahouse (on 12 February 2013)

yes it is, same with ps3 and all the movies and stuff. wii was the last console which was almost only about gaming, even wii u is now more an entertainment device.


  • +4