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More Japanese Indie Devs Have Xbox Dev Kits Than Ever Before

More Japanese Indie Devs Have Xbox Dev Kits Than Ever Before - News

by William D'Angelo , posted on 17 June 2021 / 1,396 Views

Microsoft is looking to grow the popularity of the Xbox in Japan. A country the Xbox brand has historically struggled to sell well in. 

Xbox business lead for Asia Jeremy Hinton in an interview with IGN Japan (and translated by VideoGamesChronicle) said that more Japanese indie developers have Xbox development kits than ever before. 

"Recently, we’ve been connecting with more and more Japanese indie developers, and we’ve never seen so many Japanese indie developers with our development kits before," Hinton said. "The indie scene in Japan is growing, and we are paying close attention."

More Japanese Indie Devs Have Xbox Dev Kits Than Ever Before

Hinton added that Japan is a market Xbox can't ignore and it is currently the fastest growing market in the world. 

"At Xbox, we’re not only looking at markets that are already successful, but also markets that are still growing, and it’s clear that Japan is a market that we can’t ignore," said Hinton. 

"Japan is currently the largest and fastest growing market in the world, with particularly strong growth in the last 12 months."

Xbox going forward does plan to localize all first-party games for Japan, revealed Hinton. He believes the Xbox Series S will be in more demand as he has "seen a lot of Japanese users on Twitter tweeting about how cute and compact the console is." 


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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5 Comments
Ganoncrotch (on 18 June 2021)

That's great news for the 642 people who bought an Xbox SSX in Japan this well, they'll be really pleased.

  • +1
chakkra Ganoncrotch (on 19 June 2021)

And here I was thinking that people from outside Japan also liked to play Japanese games. I feel stupid now.

  • -1
Ganoncrotch chakkra (on 21 June 2021)

Yeah, that's why games like Blue Dragon on the X360 sold millions of copies in the West, people who love jrpgs really do flock to the Xbox brand.

  • -1
chakkra Ganoncrotch (on 21 June 2021)

So.. What would you recommend them to do?

  • 0
Chicho (on 18 June 2021)

Now it begins.

  • 0