In the Charm Girls Club games, girls are introduced to their new BFFs, the Charm Girls. The Charm Girls guide players through the games, give them a helping hand, and get their back when the evil Queen B's try to intervene. Girls begin by customizing their own Charm Girl character that represents their unique style. Girls can choose from thousands of trendy and stylish combinations, customizing their entire look from head to toe, including their facial features, hair, make-up, wardrobe, shoes and even their accessories! In Charm Girls Club: My Fashion Mall, girls manage the mall and tackle wacky mall mishaps everywhere from the food court to the accessories boutique to the nail salon.