NPD Tallies November 2011 Video Game Revenue for the US Market - News/ 8,491 Views
NPD has released November 2011 figures for the US video game market. Revenue grew by leaps and bounds from October in the US as the pre-Christmas holiday rush began in the US, but the overall revenue numbers were comparable to last November. NPD says the month had record software revenue for November, but accessories and hardware declined year over year with Kinect, Move, and all six major platforms (X360, Wii, PS3, DS, PSP, and 3DS) being discounted heavily at retail.
Hardware numbers for November look similarly strong to November 2010 now that (most) figures have come out.
Microsoft, Nintendo and Sony have revealed their figures from NPD's November period. I've put the total figure in blue, as we don't have a PS2 or PSP figure, and I wouldn't be surprised if X360 was actually 1,715,000 or 1,690,000 as Microsoft cited 49% share which may include a bit of rounding (48.7%? 49.4%, etc), while Nintendo (860,000 Wiis) and Sony (up 70% year over year from 530,000 means 898,000-903,000) gave more specific numbers. Nintendo also provided specific DS & 3DS figures, and so the PSP, PS2, and total figures are the only real estimates for the month. Hardware dropped 5% from last year, mainly because portable hardware fell by a third even with the 3DS enjoying its first big month. Consoles were up even with Wii and PS2 dropping, as both X360 and PS3 enjoyed 300,000-400,000 unit lifts from last November on the cheapest price points ever for those consoles ($200 with bundled games for PS3, $150 for X360, $200 for X360 + Kinect). All three consoles and 3DS could easily top 1.5m next month with normal seasonality, and there is an outside chance that 3DS, X360, Wii and PS3 will all top 2m next month. The 1.7m X360s sold in November 2011 is one of the highest figures for November of all time, rivalled only by DS in November 2009 (1.7m), and Wii in November 2008 (2.04m).
Over the past year, Nintendo has sold 5.8m Wiis, Sony has sold 4.8m PS3s, and Microsoft has sold 7.4m X360s. In an aligned launch comparison, this is the first time X360 has outpaced the Wii over a 12-month period in the US. For Microsoft, the 7.4m X360s sold over the past 12 months is just above the previous 12-month high in the US of 7.26m, and for Sony the 4.8m is just off the previous 12-month high for PS3 of 4.9m. For Wii, the 5.8m systems sold over the past year is over 5m off the pace it achieved in its best 12 months in the US (10.9m).
Looking ahead to next month, PS3 should finally top 5m units in the US in a 12-month period, which will be its best year ever. X360 has a real shot at 3m+ in the US during December which would lead to the first 8m year in Xbox history, as DS in 2009-2010 put up similar Black Friday week (900,000 - 1,000,000) and November numbers (1.5m in 2010 / 1.7m in 2009) before selling very well in December 2009 (3.3m) and December 2010 (2.5m). PS3 should top 20m in the US next month after topping 19m this month. At the end of December X360 should be around 34m in the US give or take 500,000, with Wii over 39m but probably less than 39.5m. PS3 could also briefly join Wii and X360 in finally trumping the PS2 pace.
Through 61 months, Wii has sold 37.7m in the US, figures PS2 reached in 78 months. Through 73 months X360 has sold 30.9m in the US, where PS2 was in 62 months. All three November 2011 figures for the consoles were well above what PS2 did in the comparable November from launch (Wii, PS3 sixth Nov = 2011, for PS2 = 2005, X360 seventh Nov = 2011, for PS2 = 2006). The PS2 sold "only" 535,000 units in Nov 2005, compared to 860,000 for Wii and 900,000 for PS3 in November number six, while PS2 did 664,000 in Nov 2006 against 1,700,000 X360s in November seven.
As a final hardware sidenote, if X360 does sell 3m in December, it will be within 1.5m of the PS2 pace through 74 months, before ceding some of that back in month 75 when PS2 had a December while X360 has a January. With December data in for Wii, the system should be back to around two years ahead of the PS2 pace - the PS2 reached 39m in 84 months while Wii will reach 39m in 62 months, if Wii gets to 39.5m that was where PS2 was in 86 months.
The PS2 was "only" at 30.7m in the US through 62 months, which compares well to all non-Wii consoles through that time frame as can be seen below.
There are few hard software numbers yet, but based on the ranking and known information:
1. Call of Duty: Modern Warfare 3 (360, PS3, WII, PC) - 8.99m
2. Elder Scrolls V: Skyrim (360, PS3, PC)
3. Battlefield 3 (360, PS3, PC)
4. Assassin's Creed: Revelations (360, PS3, PC) - 1.26m
5. Just Dance 3 (Wii, 360) - Likely 900,000+ (700K for BF week says Ubisoft, at least 200k for other three weeks based on Oct)
6. Madden NFL 12 (360, PS3, Wii, PS2, PSP)
7. Uncharted 3: Drake's Deception (PS3) - 700,000
8. Saints Row: The Third (360, PS3, PC) 625k+
9. The Legend of Zelda: Skyward Sword (WII) 625k+
10. Batman: Arkham City (360, PS3)** Warner Bros. Interactive ~600k
Nintendo says it sold over 625,000 units of Super Mario 3D Land for the month, but NPD didn't list the game in the top ten, however this is because the game was bundled with 3DS systems and NPD doesn't count bundles for software rankings. Zelda sold over '600,000 week one (presumably Nov 20-26)' in the US but cracked the top ten, so Mario likely just missed the top ten even accounting for the bundle discrepency. Beyond Mario there are several notable omissions from the top ten - Halo, Japanese third party titles, and Kinect exclusive software.
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