Black Friday 2009 - the Videogame Winners and Losers (updated)
by Brett Walton, posted on 28 November 2009 / 24,834 ViewsBrett Walton
29th November 2009
As Black Friday - one of the single biggest retail days of the year - signals the start of the holiday season in the US, VGChartz takes a look at who the big winners were.

As with 2008, the biggest winner on Black Friday was Nintendo. According to our preliminary data, Nintendo sold nearly 800,000 Wii units and 850,000 DS units in the Americas during the week ending 28th November - pretty much exactly the same as last year. The biggest-selling software for the week was New Super Mario Bros Wii, which we estimate sold well over half a million units in the second week of release. Wii Sports Resort, Wii Fit Plus, Mario Kart Wii and most of the other big Nintendo and big casual third party titles on Wii and DS saw huge boosts. **Edit** with more data coming in, Wii looks a little lower than last year - more like 750,000 units.
Sony had mixed fortunes this year. PS3 sold nearly 400,000 units during the week - around twice as many as last year and significantly ahead of Xbox 360. On the other hand, PSP sales were down over 35% year on year and PS2 was down over 25%. All holiday bundles were sold out countrywide, and while PS3 software sales in general were lower than Wii and Xbox360, top performers included all bundled titles (inFamous, Batman: Arkham Asylum, LittleBigPlanet, God of War Collection and Ratchet and Clank Future: A Crack in Time) along with Modern Warfare 2 and Assassin's Creed II. Edit - with more data coming in, it looks like PS3 could actually be as high as 450,000 for the week once all is said and done. **Edit 2** - with even more data coming in, PS3 is actually closer to 500,000 units for the week.
And lastly Microsoft had a solid week but down on last year. Around 325,000 Xbox 360s were sold, down over 35% on last year's record-breaking Black Friday for Microsoft. Most retailer-specific bundles sold well and the big software for the week was predictably Modern Warfare 2, Assassin's Creed II and Left 4 Dead 2.

Overall, around 2.6 million units of hardware were sold in total during the week compared to around 2.8 million last year and 2.0 million in 2007. Stay tuned for more news and finalised figures when we have them.
219 Comments
"VGC has a tendency to overtrack and undertrack hardware..." OReallLlLlLyyYyYy....? I thought VGC was the know all, end all, all seeing, all knowing console tracking extrodinaire.....!!! Imperfect they are..???? You don't say.....
VGC has a tendency to overtrack and undertrack hardware, so we'll wait for the official numbers from each company. It's seems all 3 consoles sold pretty well. PS3 will be higher due to the price drop, but come next year I don't think their sales will be any higher then XBox 360. Like the Wii is doing, they will all even off at some point.
The new update says 550k for the Wii in another article here on vgchartz, 440k for the PS3, and the record-breaking 1,000,000+ for the DS systems. MS has yet to release data.
The article is not updated with Nintendo's data? Or those 750k are counting all the week/Canada & Mexico?
@ Jlmadyson lol.....dude, what's your deal? VG Chartz tracks more than just NA in their America numbers. In total, the console probably did do 500,000 in all, with 440,000 of it in NA alone.
VGC estimate numbes was... PS3 - OK 360 - OK Wii - Overtracked Petty accurate.
Slightly odd that the other figures are so right, and the Wii figure is so wrong.
@jlmadyson These numbers are most likely US only, VGChartz numbers are for US+CAN+Mexico. Other than the Wii numbers possibly VGChartz looks to be spot on.
From Venture Beat "Sony spokesman Patrick Seybold said in a statement, "The 2009 holiday season got off to an amazing start for PlayStation, with all key retailers showing a significant increase for PS3, PSP and key holiday titles over Black Friday and the holiday weekend. PlayStation 3 demand was at an all time high with the system selling more than 440,000 units for the week ending 11/29/09."
Greeenberg said more than 2 times and they said this; Meanwhile, Microsoft said it sold twice as many Xbox 360 consoles during Thanksgiving week compared to the week before. Spokesman David Dennis said that Microsoft’s console sales took off a couple of weeks ago on two fronts. First, retailers began selling bundles of the company’s Xbox 360 Arcade — the lowest priced unit at $199 — with cards that gave $100 worth of game downloads for free on Xbox Live Arcade. Also, the $399 Xbox 360 Elite model based on the Call of Duty Modern Warfare 2 game also sold like hotcakes starting on Nov. 10. Microsoft cut the price of its mainstay console by $100 on Aug. 27, but retailers have been aggressively bundling games with the consoles. On Black Friday, for instance, Best Buy bundled the most expensive consoles with a total of six free games. But 500k on the PS3 for the week. I think not.
canada had a $279 xbox 360 elite with 5 games (only good game fable 2) xbox 360 arcade for $149 and there was nothing for the ps3...and a free hat with the wii...bestbuy and futureshop were the only ones to do anything special in terms of gaming...and as for software deals were pretty similar to the states for ex: left 4 dead 2 for $39.99 dragon age origins for $39.99 fight night round 4 for $29.99 god of war hd pack for $29.99 and such...a lot of these and i believe walmart or toysrus gave 2 games for free with the ds and psp prob had a small discount to it.
canada's deals were mostly for xbox 360 and we had no special bundles as u.s. this is just the intro to black friday this year i have a feeling next year expect some greater numbers from canada as bestbuy and futureshop go mad with sales which are coming up shortly on boxing day.
""Aaron Greenberg from MS just posted this on twitter "Great #BlackFriday results just in, biggest sales week of the year for #Xbox360, more than 2xs previous week sales" "" this could fit with the datas 2x146k < 325k I stil this n
@Euphoria - Maybe... actually Canada has deals like BF too for the consumers not invade the US borders.
Then Canada and Mexico won't account for the usual 10-15% they normally would. It would actually be lower this week if I'm not mistaken.
Ohhh yeah... Canada and Mexico don't have Black Friday but have some deals.
@Euphoria ioi said "These are Americas numbers" in first page of comments.
Aaron Greenberg from MS just posted this on twitter "Great #BlackFriday results just in, biggest sales week of the year for #Xbox360, more than 2xs previous week sales"
@Ethomaz I am completely ignorant here, but do they have Black Friday in Canada and Mexico?
WOW Ps3 sales are way up high from last year. last year =238k this year= 500k. Good job Sony!
So... VGC reports near 650k for US only. Difference of only 100k, this is not much. VGC is petty accurate.
That could also mean that the PS3 and Xbox 360 could be down much lower, then what vgchartz is reporting.
@AE101 550k from Nintendo is US only, 750k from VGC is America (US + Canada).
http://www.gonintendo.com/viewstory.php?id=106083 Looks like Wii didn't do so well.
LOL, only in the mind of a Sony gamer could a smaller number somehow be better than a bigger number when it comes to sales.
@ Avinash. No bundles maybe, but haven't you been telling us for month how NSMBWii will boost sales like mad ? So it's not like the Wii didn't have anything going for it either...
Very impressive Wii sales, but am I wrong when I see that it is down YOY after a price cut? None the less, still stellar sales. Don't know what to say about PS3 sales. It is less than 100k away from tripling last year's sales. O_o
@Colonel-Killzone What are you talking about with your Wii sold at 100$. Can you provide us a link please?
wait hold on moondeep they had some deals with mario brothers if you buy a wii you get half off of the game also they were selling wii around nyc for 100 dollars around here so idk where your getting your info from they may not have had bundles but they had there own way of getting the wii sold
@psfanboy: Domed man, DOMED, yes I know, it is really similar, but there's a difference.
The Wii sales are most impressive. As has been said already, the Wii had no major bundles to incentivize folks. When you figure in the individual price of the PS3/Xbox360 bundles items, those consoles were selling for around the same $200 as the Wii, and yet the Wii sold the same number of units as the HD twins combined. Impressive!
PS3 sales boosted quite nicely by rather impressive bundles Wii sales are extremely impressive considering it had no special deals or bundles
ps3 at 500k is amazing without any $199 sku this is the rebirth of the playstation brand
Daaaamnyum The biggest week the PS3 had in America was it's launch week, and it sold 234K, the PS3 is going to double that and then some for Black Friday!
If it comes in at 500k+ that will be more than the 360 did last BF 470k and the PS3 didnt even need a 200$ price tag to do it thats very impressive wait till PS3 goes to 200$ for even more sales EXPLOSIONS
The title should read : "with it s 50$ worth sku's still selling huge at 200$ Nintendo does ut again"
Should be interesting to see the potential Wii sales in the first holiday season when shortages are no longer an issue..
I am convinced that it's not a superior h/w that sells off but somethin that's worth buying!! ps3 just adds itself now along with the successful contendors.
@r505Matt and bardicverse: What core exclusives can they take from Sony that can turn the tides? -GT5 and GoWIII are both 1st party exclusives. -Final Fantasy Versus XIII is plausible, but Tetsuya Nomura seems to favor the PlayStation given his PR history (AND he's apparently taking advantage of the PS3's offerings). -Agent IP seems to be locked down as an exclusive from what Sony said at E3 (and they've said before in 2007 that Rockstar is working on an exclusive PS IP that is NOT L.A. Noire).
LOL. 'OMG PS3 sold 2/3rds of what Wii, did what a WINNER!' Don't get me wrong, it's a great result for Sony comparitively but back in '06 nobody but nobody ever thought they'd be saying that with euthusiasm.
Picked up the last Slim bundle at my Gamestop (LBP is AWESOME). I don't understand why people put supreme emphasis on change of sales versus overall sales. The Wii is still THE big winner with a 33% (or 50%) difference versus the PS3. That is a HUGE gap. And it's not like comparing apples to orange, it's a comparison between 2 video game console systems. None of this 'well the PS3 is HD and the Wii is Casual'. Nintendo Wins. Xbox 360 bundles were weak, and I agree with bardic, M$ needs to pull in some more high quality exclusives or they will fall behind. Or Natal needs to be awesome.
WOOOOOOOOOOOOOOOOOOOOOOOOOOW unbelievable sales for the PS3..... First the awesome september sales now this??? The PS3 is back!!! B_E_L_I_E_V_E
Looks like the last nail is in the coffin, Wii has locked down another Christmas holiday competiton. Pretty impressive considering the rather lackluster year they had for 09. With a new Zelda due out for holiday season 2010, they'll have an even easier time next year. Looks like PS3 pricecut definitely influenced people to grab a PS3 over a 360 this year. MS needs to steal more "core" exclusives from Sony in order to keep their 2nd place position in lockdown. Even in hard times, this generation is definitely the Wii generation.
@LinKing12 Wii sell near 750k is normal and down compared the last year. PS3 sell near 500k is amazing and more than 2x the last year. This is not fanboy-ism. Wii = normal PS3 = Big Winner For the Wii to be a winner should have sold more than last year.
Nintendo is compeletly owning the video game business. Let's not forget sales of the DS along with the Wii. Saying that PS3 is the big winner is obviously fanboy-ism. The facts are clear; Nintendo sold the most, a huge margin above the rest. The CEOs at Nintendo are no more disappointed than I would be if I owned Nintendo and sold nearly 1.6 million pieces of hardware in one sitting. Don't get me wrong, PS3 did great. But second best don't cut it, bub. ;)
Wow I think every race and culture are represented in those two pictures. Haha. Nothing brings about racial harmony like saving money!
So, Wii - 750k, PS3 - 500k and X360 - 325k. That's a bit disappointing fo the Wii and good for the PS3.
@Makaha Thanks for your input Makaha, however you and your circle of friends do not amount to the entire 'hardcore' gaming market. Saying you would not play a Wii because of some 'stigma' that is attached to it says much more about you than it does about the console itself. I think it's a shame you would deny yourself the pleasure of playing a Wii for those reasons. As far as anecdotal evidence goes, most of my friends have a Wii and many more are looking into purchasing one. A lot of them, including myself, grew up with NES, SNES and Megadrives - the most 'hardcore' period of videogames, when you were seen as a bit of a dork for even being interested in videogames. I appreciate it's just your experience, and thanks for not being a dick to me about it, but when people look at those Wii numbers and say 'yeah but that's all grannies and 4-year-old babies' it does make my head spin in confusion. 'It doesn't matter if the average age of the Wii gamer is 29 like atma stated. Nursing homes have a Wii console for entertainment, but that hardly makes them hardcore gamers.' And for the record, it does matter if this is the average. And it matters too that the Wii is in nursing homes. There is truly an unprecendented wide-range of appeal for this console, but the 20-somethings have not been forgotten - and 2010 is going to be the biggest reminder of that.
PS3 UP 50k. Wii DOWN 50k. PS3 definitely is the big winner of BF... only 250k under Wii... it's amazing.
PS3 BF weekly sales in NA have gone from 400k to 450k to 500k. The PS3 sales numbers keep increasing. 360 BF weekly sales numbers are not increasing, stuck on 325k.
**Edit 2** - with even more data coming in, PS3 is actually closer to 500,000 units for the week. wtf!!!
At close to 500k, it looks like the PS3 might pass the 360's huge Black Friday numbers from last year. (478k)
"holding a Wii remote, to them it's not macho" Yeah, the first thing I think about when playing a video game is whether or not I look macho.... You wouldn't happen to be American, would you? Personally, I'd say your friends have some deep rooted issues with regards to their sexuality.
Seems see Wii is now the Core and the Casual console. Almost all of my Xbox360/PS3-Only friends wants to buy one this christmas. Even among the pubertal "Harccore"-gamers the Wii popularity is growing fast.
yay go PS3 go, way to show all the haters on here that PS3 really did pull some amazing sales.
@fwap the Wii owns all, it terms of hardware sales Neither the 360 or the PS3 will ever catch the Wii in sales, end of story. However, and I know atma will jump on me for saying this, but the overwhelming majority of hardcore games are either on the 360 or PS3 in my circle of video game friends, ALL of them either play the 360 or the PS3. And they wouldn't be caught dead holding a Wii remote, to them it's not macho There's a stigma about the Wii, at least to my hardcore friends. I'm not hating, I'm just telling it like it is It doesn't matter if the average age of the Wii gamer is 29 like atma stated. Nursing homes have a Wii console for entertainment, but that hardly makes them hardcore gamers. For most harcore gamers, it's either the 360 or the PS3. For me, the Wii is a not even on my radar. The ONLY game that interests me on the Wii is MadWorld. That's it. I love cutting edge graphics, and the best graphics on consoles are either on the 360 or PS3, not the Wii So yes, the Wii dominates sales and will continue to do so, but seriously, the hardcore gamers are on the 360 and PS3
GOOD JOB!! SONY!! GREAT BUNDLES, BEST console with Good Exclusive Game!
@htown4life Clearly you forgot my comment on the last weekly analysis... Me and 702, 184 others are apparently buying Wiis. :) The Wii is the best console available this gen! Keep up.
The most amazing to me is that the Wii didn't really even HAVE any bundles!
Really like to see a software breakdown. Hope a bunch of the amazing but underlooked games get big bumps for all systems!! There are some true gems that are waiting to be played...
PS3 had better bundles than the 360...6 crappy games compared to the ones in the PS3 bundles...I'd buy a PS3 also if I didn't already have one...I know all the Elite consoles was gone tho
crazy numbers...the wii can't be touched. thot ps3 would sell more considering the bundles and tons of money sony spent advertising. i see 5-10 ps3 commercials per day. microsoft looks to be waiting for next to break out the major ads with natal. sony still in trouble tho because they are losing money while microsoft and nintendo profit
With ~450K for the week PS3 has a pretty good chance of beating 360's 2008 WW total. It'll be close. I am astounded at the possible 36-/PS3 gap in Americas for the week. But 360's BF result was definitely dampended by a good 50K or so because of the recent Walmart deal.
ouch thats got to hurt for the 360 then again Software must be strong for it and they still make money on every 360 sold (I think)


