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Report: Super Mario Run Tops 90M Downloads, 3% Have Purchased Full Game

Report: Super Mario Run Tops 90M Downloads, 3% Have Purchased Full Game - News

by William D'Angelo , posted on 03 January 2017 / 14,332 Views

Super Mario Run has been available on iOS since December 15 and has been downloaded 90 million times, according to a new report from Research firm Newzoo.

The game has earned an estimated $30 million in gross revenue according to the data in the report. At $9.99 per purchase that comes to around three million people who have purchased the game. 


The figures are for iOS only and are expected to climb once it is released on Android. 

Thanks The Wall Street Journal.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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18 Comments
think-man (on 04 January 2017)

90 million downloads is impressive, people buying it isn't though.

  • +3
FromDK (on 04 January 2017)

That is good.. This game will sell for a long time.. just like we know any other Nintendo title.. Why.. becourse it will be the only Mario Runner for years.. and every time other Nintendo games hit ios/android.. it will get a litle boost.. I expect 30-40 mill sold before next Mario Runner...

  • +2
Roar_Of_War (on 04 January 2017)

Not bad for a $10 game, but Nintendo would probably like a higher pay ratio.

Nintendo's goal with this game is more so to attract people to their actual Mario games, so in terms of sales this doesn't matter much and it was and will keep being a nice little profit for Nintendo...but the actual problem might be the negative stigma Nintendo/the Mario brand may have gotten from the business model they chose. The game seems totally free and then hits you with a paywall 3 levels in, and the price isn't even attractive once you see that paywall. $5 would've been absolutely perfect and would've greatly minimized the hate, but they also led people into believing it was truly free, and it wasn't.

The masses who downloaded this game did not pay attention to the game description nor the advertisement. Nintendo needs to learn that the masses buy on an uninformed impulse like zombies (aka no brain). The demo philosophy doesn't mesh well with apple games, you cannot list a demo as 'free' on apple..unless apple creates a demo category. They should've called it a demo in the title or something, as well as lowered the price to $4.99. As it is, Nintendo may have gathered resentment from some of the masses with this game which could negate any increases in sales for Mario games on Switch/3ds.

  • +2
S.Peelman (on 04 January 2017)

Mildly disappointing. 90 million downloads in mere weeks is good obviously, but just 3% purchase-ratio isn't really. It's a €$10 game though, so then 3m purchases is decent, but Nintendo probably priced it too high. We'll also need to see if the game will have legs. The real test though is whether or not Mario Run ignites renewed interest in real Mario games, like Pokemon Go did.

  • +1
Rogerioandrade (on 04 January 2017)

Expected. It is too expensive for a mobile game!

  • +1
Roar_Of_War (on 04 January 2017)

Not bad for a $10 game, but Nintendo would probably like a higher pay ratio.

Nintendo's goal with this game is more so to attract people to their actual Mario games, so in terms of sales this doesn't matter much and it was and will keep being a nice little profit for Nintendo...but the actual problem might be the negative stigma Nintendo/the Mario brand may have gotten from the business model they chose. The game seems totally free and then hits you with a paywall 3 levels in, and the price isn't even attractive once you see that paywall. $5 would've been absolutely perfect and would've greatly minimized the hate, but they also led people into believing it was truly free, and it wasn't.

The masses who downloaded this game did not pay attention to the game description nor the advertisement. Nintendo needs to learn that the masses buy on an uninformed impulse like zombies (aka no brain). The demo philosophy doesn't mesh well with apple games, you cannot list a demo as 'free' on apple..unless apple creates a demo category. They should've called it a demo in the title or something, as well as lowered the price to $4.99. As it is, Nintendo may have gathered resentment from some of the masses with this game which could negate any increases in sales for Mario games on Switch/3ds.

  • +1
PAOerfulone (on 04 January 2017)

We told you $10 was too high for a mobile game, Nintendo.

  • 0
KrspaceT (on 03 January 2017)

....Sure, failure. 30 million is a small number. Ignoring the possible exclusivity deal I doubt it cost that much to make, especially with the pre-existing assets

  • 0
Kerotan KrspaceT (on 03 January 2017)

3% of 90m bought it not 30%

  • 0
Jon-Erich KrspaceT (on 04 January 2017)

He's saying the game made $30 million from the 3% who actually bought it.

  • +3
Kerotan KrspaceT (on 04 January 2017)

Then he has to consider apple get a 30% cut of revenue so they've made less then $20m profit when you deduct other costs. Which is impressive.

  • +1
Jon-Erich KrspaceT (on 07 January 2017)

I guess it all depends if they include the revenue Apple made or not. Wether it is $20 million or $30 million, it is still impressive for a game that we all know did not cost anywhere near that amount to make. I'm sure Nintendo is still somewhat disappointed by the numbers, but it is hardly a failure like some people on Youtube are making it out to be.

  • 0
barneystinson69 (on 03 January 2017)

Failure


/s

  • 0
Jranation (on 04 January 2017)

What other $10 games on the ios are there?

  • -1
LesserAmygdala (on 04 January 2017)

The game did not gross "$30 million in revenue". No.
Apple takes a percentage of the sales from every app on the App store, how do people not know that? Smh

  • -1
Barkley LesserAmygdala (on 04 January 2017)

Yes, Apple take some of the Revenue, it's still Revenue generated by sales of the App, it doesn't specifically say it's revenue for Nintendo or whoever else.

  • +4
Kwaidd LesserAmygdala (on 04 January 2017)

gross is exactly that..the gross, before anything else is taken out. They didn't say profited.

  • 0
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