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PS5 and Xbox Series Sales Jumped by a Third in the UK Following GTA 6 Reveal

PS5 and Xbox Series Sales Jumped by a Third in the UK Following GTA 6 Reveal - Sales

by William D'Angelo , posted on 03 September 2026 / 3,044 Views

Last week saw Rockstar Games released an extended look at the highly anticipated game Grand Theft Auto VI.

Nielsen HQ data reported by The Game Business revealed sales for the PlayStation 5 and Xbox Series X|S increased last week by 33 percent and 34 percent, respectively, compared to the prior week.

Nintendo Switch 2 sales saw rose by about a third due to the price increase that occurred this week on September 1.

Hardware sales in the UK through July are down 14.4 percent year-on-year. This is mainly due to the PlayStation 5, which is down 32 percent. Xbox Series X|S are actually up 3.1 percent.

Grand Theft Auto VI will launch for the PlayStation 5 and Xbox Series X|S on November 19.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.


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14 Comments
JackHandy (on 03 September 2026)

Feel bad for all those people having to pay those prices. This is the first generation ever where getting a console at launch, or within the first couple years, was actually the cheapest option.

  • +6
BraLoD JackHandy (on 03 September 2026)

Glad I got the PS5 when I did.
Also jumped to get the NS2 not even six months after its release, due to a great deal, because of the potential price increases, and it sure didn't take long to prove to be case too.

  • +4
CourageTCD BraLoD (on 03 September 2026)

I'm still saving money to buy a Switch 2 =/ I hope I manage to get one for less than 4000 reais

  • +3
BraLoD CourageTCD (on 03 September 2026)

Keep an eye on Black Friday deals, that's when I got mine.
It got under 4000 several times starting there last year, got mine from Amazon and it was 3300 with a Switch themed headset worth 200, so technically 3100 if I sell that, which was an unexpected great deal so early on.

Get into discount groups on Telegram, Whatsapp or the likes, download Promobit, Pelando, etc, and keep an eye on it on Black Friday, you gotta be ready to buy fast if a good deal pops up tho.

If you are comfortable with Chinese sellers you are likely to find good deals regardless, saw some close to what I paid during Black Friday during Christmas popping up on Aliexpress/Shopee but I don't know enough about reputable chinese sellers to bet on such pricey stuff tho.

  • +1
TheRealSamusAran CourageTCD (on 04 September 2026)

I still don't know what strike of luck I had to find, before release, a NS2 for a price so cheap that, even adding the price of MKW (R$500 at the time), it would still be cheaper than the price of the bundle.
I believe that the price of the base model was lowered because everyone was buying the bundle, but it was still a lucky find.

  • 0
Lukitoo CourageTCD (on 04 September 2026)

Hope you're able to find a good deal, I got mine for 3100 reais

  • 0
dane007 CourageTCD (on 04 September 2026)

Good luck

  • 0
SanAndreasX BraLoD (on 03 September 2026)

I got my NS2 at launch, and glad I did.

  • +2
Ashadelo JackHandy (on 03 September 2026)

sad sad times we are in

  • +3
firebush03 JackHandy (on 03 September 2026)

(Well technically it's the second generation for Nintendo... but point taken lol.)

  • +1
2zosteven JackHandy (on 03 September 2026)

do you think more people might choose to purchase the ps6 at launch? in hope to get a better price?

  • 0
VAMatt 2zosteven (on 05 September 2026)

No. But, I think the relatively slow sales in the second half of the current generation might provide a little tiny early bump to the next gen. It won't be a big enough thing that we'll be able to see it in the numbers though

  • +1
JackHandy 2zosteven (on 06 September 2026)

I think the biggest hurdle for the PS6 is going to be Sony's reputation. Launch sales are mostly made up of hard core gamers, and right now, most hard core gamer's algorithms are clogged with hate. In the past, when that happens, consoles usually struggle out of the gates, so it's plausible it will happen again if Sony doesn't reverse course.

  • 0
dane007 JackHandy (on 04 September 2026)

That's why I always get them at launch. Had a feeling this gen it would go up

  • 0