EA Sports FC Executive Has 'Huge Amount of Confidence' Without FIFA Name - News
by William D'Angelo , posted on 02 June 2023 / 3,389 Views
Electronic Arts starting with this year is renaming its FIFA series of games starting this year to EA Sports FC. This name change ends a partnership EA has had with FIFA since 1993's FIFA International Soccer.
David Jackson, VP of Brand at EA Sports, in an interview with The Mirror discussed the name change and how the team is confident in the success of EA Sports FC.
"There's a huge amount of energy in all of our studios, all over the world, to get after the ambition that we know we've set ourselves with this this new brand," said Jackson.
"EA Sports FC is our future vision. I think we've done a very good job and had a great relationship over time with the FIFA organisation, but now's the right time for us to set a new path and chart our own path forward, be able to meet players expectations where they are, and we feel we can do that best through the lens of our own platform."
He added, "It's a mindset shift for us. We now think very expansively about opportunity. And the areas that we would like to create experiences for fans in the future. We have a huge amount of confidence in what we're going to be able to bring to market later on this year.
"There are two things that are really important to us. And our players telling us are important to them.
"One is authenticity. So we have 19,000 players, we have 700 teams and 30 leagues in the game right now. That authenticity is paramount to an EA Sports experience and will continue to be in the future.
"The other thing that's super important to us is innovation and our ability to be able to create new and engaging experiences that fans tell us that they're expecting from us at EA."
EA Sports has partnered with the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more for EA Sports FC.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
More Articles
'EA Soccer FC' would be better.
EA Football you mean
Curious how this pans out for EA. The average consumer may not be a clued into what’s going on here, so when out to get the annual game they might be perplexed that this is no new Fifa and wary of what may appears as an off-brand knock-off, so it may cost them a few sales.
Likely EA will try to mitigate this by doing in-game advertising in Fifa23. Also given that Fifa haven’t managed to get a replacement developer in time for this year, EA still has no competition so that’ll help.
The amount of people who only play FIFA, Madden, COD, Mario Kart, Fortnite, etc. probably outnumber us by a lot. And they generally don't follow gaming news in the same way we do, because there's little to no incentive for them to do that. The target demographic for commercials or advertisements. Question is how you get the brand change across to people who don't follow gaming news. Maybe by in-game advertising in FIFA 23 as mentioned above.
They do follow FIFA news though. A big chunk of the FIFA only gamers are still pretty hardcore into FIFA. They'll be looking into what leagues, stadiums, clubs etc. are being added in the new version and they'll want to know about new Ultimate Team stuff ASAP. It won't be at all difficult to communicate the name change to those people.
