Konami: 'We Will Pursue Mobile Games Aggressively' - News
by William D'Angelo , posted on 14 May 2015 / 4,126 Views
Konami has announced that it will be shifting away from console gaming to focus on the mobile market. The company will use the pay-as-you-play model, seen in games like Winning Eleven and Power Pro.
"We will pursue mobile games aggressively," Konami CEO Hayakawa told Nikkei, as translated by NeoGAF. "Our main platform will be mobiles. Following the pay-as-you-play model of games like Power Pro and Winning Eleven with additional content, our games must move from selling things like "items" to selling things like "features."
"We saw with these games that even people who buy physical games are motivated to buy extra content. The success of Power pro especially has motivated us to actively push more of our popular series onto mobile than ever before.
Gaming has spread to a number of platforms, but at the end of the day, the platform that is always closest to us, is mobile. Mobile is where the future of gaming lies.
We hope that our overseas games such as MGSV and Winning Eleven continue to do well, but we are always thinking about how to push our franchises onto mobile there too.
With multiplatform games, there's really no point in dividing the market into categories anymore. Mobiles will take on the new role of linking the general public to the gaming world."
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A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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Rip the once so great konami
Just die, Konami.
"we want angry birds profits, aggressively."
Shut the fuck up, Konami.
It's very sad to think a developer like Konami, the developer who made Metal Gear Solid 3: Snake Eater, just wants to bury themselves up in a hole.
Yep, that sounds right up their increasingly cretinous alley.
I won't shed tears for someone who will "aggressively" march towards their death.
Foolish old man. He doesn't see this is a temporary thing.
Wonder how this company's gonna destroy its IPs? :/
I'm sure there will be a MGS game where we have to buy cardboard boxes, otherwise you won't be able to hide in a cardboard box when trying to sneak past your enemies. Might even do something where you have to wait so long for Snake's camera drone to charge up so you can use it again . . . unless you want to go ahead and fork over $5 to charge it immediately.
I don´t think that mobile gaming will link the general public to the gaming world. It´s most likely just going to give them some entertainment while they´re at work.
Meanwhile in other news, profits of Rovio, the company who made the mobile hit Angry Birds, for 2014 declined 73%. CEO also steps down after declining profit margins.
http://time.com/3750618/angry-birds-rovio-profits/
I sure hope Konami knows what it is doing. It's one thing to diversify your company, it's quite another to kill off a core part of it at blazing speed.
Konami has turned their gaming division into a Zynga, oh well.
