Microsoft: Xbox 360 to Sell 100m, Next Gen Consoles to Sell 1 Billion

by William D'Angelo, posted on 24 May 2013 / 13,170 Views

Microsoft’s senior vice president of Interactive Entertainment Business Yusuf Mehdi spoke with OXM about the sales of the Xbox 360, as well as the next generation of consoles. He expects the Xbox 360 to sell at least 100 million units before it is taken off the market.Half of the sales in the future he says will be replacement, while the other half will be new buyers.

"We believe over the next five years we can break a 100 million unit installed base," said Medhi. "That's something we're shooting for, it's not a financial plan as such, it's just rough numbers if you will. To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers."

"And the way we'll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments," he continued. "So you'll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One."

He made a bold prediction when it comes to the next generation of consoles. Industry experts are expecting sales of 400 million between the Xbox One, PlayStation 4 and Wii U, which is about a 30 percent increase over what the Xbox 360, PlayStation 3 and Wii are expected to sell lifetime. Mehdi is expecting that with an entertainment device that isn't dedicated to gaming that sales could reach one billion.

"Every generation, as you've probably heard, has grown approximately 30%," he said. "So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That's if it's a game console, over the next decade."

"We think you can go broader than a game console, that's our aim, and you can go from 400 million to potentially upwards of a billion units. That's how we're thinking of the Xbox opportunity as we go forward."


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33 Comments

Resident_Hazard (on 24 May 2013)

Those numbers seem a little ridiculous. Given sales trends lately, the sluggish launches of the 3DS, Wii U, AND Vita, and the rise of phone and tablet gaming, I'd say that traditional console gaming is moving in the opposite direction. I expect lower sales for all consoles this generation.


small44 (on 24 May 2013)

I agree this generation will not outsold the previous but it will have nothing to do with the rise of phones and tablet


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errorpwns (on 25 May 2013)

Why is everyone bringing tablet and phone gaming into this? The 3DS is still doing good in comparison to the DS. So I don't see how anyone can say mobile gaming is killing anything. If the Xbox One fails it is due to the awful online requirement. The sluggish 3DS launch was due to the unit being overpriced in comparison to past handhelds. Once Nintendo fixed that issue the thing sold like hot cakes.


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ganoncrotch (on 27 May 2013)

indeed Errorpwns, from all they've said about the xbox1 so far it wont need help from any outside sources to fail, altho it might try to blame those for people voting with their wallet when it comes out.


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Nem (on 24 May 2013)

And then they wake up.


cmeese47 (on 24 May 2013)

A billion lol I hope Microsoft pins their profit forecast to those numbers because if they do expect major losses


MARCUSDJACKSON (on 24 May 2013)

1b is bold. in 5 yr.'s i predict as i've always had. 360 will sell 95m, while PS3 breaks 105-110m.


gigantor21 (on 24 May 2013)

I can't think of anything ANY company could do with a console to pull those kinds of numbers.


Rogerioandrade (on 24 May 2013)

Selling them by $ 1,00 dollar each, maybe ?


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Lelouch_Vi_Brittania (on 25 May 2013)

1-dollar-console confirmed!


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gigantor21 (on 25 May 2013)

Ooh, and maybe they'll have a $1 Playstation Plus type subscription that gives you all digital games and DLC for free as long as you subscribe! And you only have to pay that $1 for life! :p


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Rogerioandrade (on 24 May 2013)

1 billion consoles ? C´mon....That guy is either extremely optimistic or extremely dumb.


cmeese47 (on 24 May 2013)

Maybe he expects 100 million WII U sales 100 Million XBOX One sales and 800 million PS4 sales.


Araknie (on 27 May 2013)

Nice Nintendo will sell Wii U like the Wii did, i'm all-in for that.


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r3tr0gam3r1337 (on 24 May 2013)

did they not think when the xbox one comes out thousands of 360 owners will be trading their consoles for the xbox one, that means a massive surge in the number of pre owned 360's in the marketplace compared to right now!.


ganoncrotch (on 27 May 2013)

you'll need to keep your xbox360 if you want to play its games since this "all in one entertainment system" and "the only device you need" CAN'T FUCKING PLAY 360 GAMES. so you will need that device too.....


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ganoncrotch (on 27 May 2013)

should point out my swearing in caps is in no way directed towards you or your comment just to the utter idiocy which is the XboxOne, literally 359 steps backwards from all the 360 achieved.


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happydolphin (on 24 May 2013)

You have to aim high to reach high. This is good in my book.


WagnerPaiva (on 24 May 2013)

That is indeed bold, world domination numbers...


Nadwki (on 24 May 2013)

Support for the 360 for the next 5 years, not bad at all!


HipHopGodd (on 24 May 2013)

The only way any game console will ever move 1 billion units is if they're given away for free.


ganoncrotch (on 25 May 2013)

perhaps they're planning an offer where you get one free with each Ps4 and 3ds sold?


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goddog (on 24 May 2013)

if he wanted sales like that for the xbox one maybe better hardware and less crappy sales pitch. for the 360 it needs a price cut and/or hardware revision ... i want to swap my launch box out, but not at the current price. have to bang on the top these days to open the ODD


DirtyP2002 (on 24 May 2013)

He is talking about this gen, not the Xbox One alone. And they said the exact same thing for the Xbox 360. http://www.ign.com/articles/2005/05/18/e3-2005-igns-steve-ballmer-interview?page=3 http://forum.teamxbox.com/showthread.php?t=346705


Mr Puggsly (on 24 May 2013)

I'd be impressed if the Xbox One achieved 50 million sales.


ganoncrotch (on 25 May 2013)

I'd be impressed if it the Xbox one sold One Xbox.


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fastyxx (on 26 May 2013)

The displays of reading comprehension fail in the comments on this article is pretty amusing.


ganoncrotch (on 25 May 2013)

Microsoft expects there to be 100million people who didn't have a 360 so wont be upset by no Backwards compatibility? or even better Microsoft expects there to be 100million people WHO AREN'T AWARE THEY CAN WATCH TV WITHOUT SHELLING OUT 500EUROS FOR A CONSOLE. They're honestly putting all their eggs in the one basket... and this Basket is purely based on people being retarded.


fastyxx (on 26 May 2013)

You do understand that they aren't selling "you can watch TV". They are selling "You can watch TV differently." You know, the way every TV manufacturer, cable or satellite provider, remote control maker, surround-sound supplier, 3D content provider, etc. etc. does? Or phone makers/contract suppliers do for phones? Or computers/operating systems do for laptops and desktops?

You're not listening to the message clearly.


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ganoncrotch (on 27 May 2013)

yeah you can watch tv... and then use smart glass to stop watching tv and let your smart phone tell you what you are watching, I guess this might be a nice feature for alzheimer's patients but most wont find a need of it.


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Normando (on 24 May 2013)

Drugs...so many drugs.


Ledreppe (on 24 May 2013)

It's laughable that half the 360's future sales are for replacement of shoddy hardware that breaks down. Frankly I would never put up with that as an owner of a very reliable Wii. It's amazing 360 owners have continued to support 360 after being shafted by M$. It looks that the only way 360 will achieve 100M sales is through replacements. Quite sad.


3sexty (on 24 May 2013)

I have a Wii too. Mine will never need replacing as it never gets used. Hope things turn around for the WiiU. Not looking good though so far.


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Michael-5 (on 24 May 2013)

It's over 9,000!!!!!!


Jega (on 27 May 2013)

And yes, it is possible for Xbox 360 to sell 100 million, Xbox 360 is around 80 million right, 20 million more is definetly possible as he says half of those will be replacements. Not to mention Xbox 360 games cannot be played on Xbox One. So if people want to play Xbox 360 games they have to get an Xbox 360. Smart move on Microsoft's part to sell more Xbox 360's. In the end I think it is all about bragging rights. At the end of it Microsoft can say they sold 100 million Xbox 360's, remember the first Xbox only sold 24 Million Units. Microsoft have come a long way in the gaming industry and I for one is happy they have been so successful.


mothman (on 27 May 2013)

This just in.... The 360 sells 100 million and monkeys fly out my butt. Both are about as likely. M$ will kill off the 360 as quickly as the they did the original Xbox and give the volume they need to reach a 100 million sold it ain't gonna happen. Let the store stuffing begin.


Dark_Lord_2008 (on 27 May 2013)

XBox 360 will not sell more than 90 million. 1 billion XBox Ones if Microsoft gave them away for nothing and even MS would end up bankrupt over that.


anonim1979 (on 26 May 2013)

It will sell like Windows 8 ;)


late_release (on 25 May 2013)

a billion? does this sir lives in same planet as I live?


binary solo (on 25 May 2013)

I think the opposite, nothing grows forever, iphone will not keep expanding with each new model, neither will android. And so with game consoles, I think the intergeneration expansion won't continue, this coming generation will see a shrinking. Gamestop is saying 15% shrink, clearly they don't see many non-gamers buying nextbox.


DevilRising (on 25 May 2013)

Not a chance in hell. Not even remotely close. In fact, I think this fight is going to be between PS4 and Wii U, honestly. A lot of gamers, even longtime Xbox fans, are really turned off by the Xbone.


mantlepiecek (on 25 May 2013)

We had a very unique and long generation and managed 300 million. No way are MS doing a billion. Or even cumulative of all next-gen consoles.


FreeMan4096 (on 27 May 2013)

and yet another speach only meant for shareholders. they dont believe it themselfs.


Jega (on 27 May 2013)

He never said Xbox One would sell 1 Billion, He said he believes the Next Generation which includes Wii U, PS4 and Xbox One will sell 1 Billions units combined.


tripenfall (on 25 May 2013)

half WILL be replacements for their shitty poorly made consoles that dont stand the trst of time... As for 1 billion sales for Xbox 1 - not sure if serious


Multimedialover (on 25 May 2013)

IMO PS4 and Wii U may struggle as they are focusing on games mainly. The world has changed drastically since 2005. Microsoft have promised Exclusive core games to the gamers. And all rumours and rlease info for games so far has ALL been core and no Kinect game yet in sight. Of course their will be Kinect titles in the first year to, but Microsoft have already announced Forza 5, Quantum Break and let slip via a pic that Crackdown 3 is on its way. Also Rare are working on 3 titles ( I reckon 2 are Kinect ) and then theirs Ryse which now incorporates the traditional controller. Multimedia is the future. Boxes that do one thing will struggle for the next 10 years.


ganoncrotch (on 25 May 2013)

every console since the dreamcast has offered something else, be it ability to play videos or internet browsing.... or ability to WATCH TV ON A TV, most consoles just refered to that as allowing you to turn them off for a while, guess that isn't possible with always online xboxone. This system offers nothing that the others don't already. only less


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Comments below voting threshold

RoadShow (on 24 May 2013)

So he expects what 25 Million to fail in the next 5 years? How many do you think are going to be rebuying after it dies? Xbox One (sucks) and PS4 (yay)(and of course PC) will be here and hopefully for not too much more than what the overpriced POS 360 is being sold at now. Xbots defend but that much money still!? And Xbox live $300 every 5 years + ads on your home page + no exclusives for 3 years running + everything else xbox gamers have to live without like no wifi (first 5 years add $100), no blu ray, no free games like PS plus, no free exclusive content like any PS gamer gets in AAA multi plats. Not to mention if you don't pay for xbox live then that thing is a brick. M$ won't allow you to access the browser that finally came to it, access streaming services, online play or eve cross game chat! Same will be with XBox One. 360 should have been nothing but idiots kept it going. I am American and never been so ashamed.


mjk45 (on 25 May 2013)

No he said half not all predicted sales still that's 12.5 mill and still way to high, that means they estimate 50% of their future sales this far in will consist of replacements , seems silly especially considering the size of the used console market.


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fastyxx (on 26 May 2013)

Do you think all those PS2s that sold after PS3 launch were all new users? Tons of us buying them as seconds and thirds and replacements and instead of BC-compatible machines after the launch switch. Nothing unusual here, based on what we've seen from the previous generation.


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