Robert W. Baird analyst Colin Sebastian said that Nintendo is missing the opportunity to build up hype ahead of the Wii U release in a note to investors. While the system will be bought by Nintendo fans at launch, most consumers may wait until 2013 for the next generation consoles from Microsoft and Sony.
Sebastian also noted that the price of the Wii U will most likely be announced at Nintendo's media briefing in New York City on September 13. He estimates that the console will sell between $249 and $299.
"We remain concerned that Nintendo is missing an opportunity to build greater mind share ahead of the Wii U launch on November 18," he said. "While initial strong sales are likely given the Nintendo fan base, we believe there may be a narrow window of opportunity to generate broad consumer interest before next-gen Microsoft and Sony platforms are announced in [first half of 2013] and launch in Q4 2013."