Honestly, I have no idea. This is game made for Souls fans, but at the same time it is fairly easier than Souls and it's open world, so more regular mainstream audience might be drawn to it as well.
As for impressions:
I'm around 60 hours in, but I'm roaming around quite a lot, so I have not progressed very far in the main story (2/5ths or so).
As Souls fans that mostly loves them for their intricate level designs, I felt a bit underwhelmed at first, but now I'm fairly satisfied.
The world is beautifully created, with lot of diversity and verticality, and there's always something to bump into and new thing to explore.
So far I like it very much, but I have to admit that I still prefer Souls, but that's probably just me and my focus on level design in them as a main reason for me playing them.