OK, boys and girls, I have a mission for you.
Forget about your favorite brand and system for a moment. Imagine your own video game system. It can only support nine franchises: three from Nintendo, three from Sony, and three from Microsoft. These are all first-party franchises.
Here's the catch: each franchise comes with its current first-party developer. So if you want Xenoblade, you have to take Monolith Soft. If you want Uncharted, you have to take Naughty Dog. If you want Gears of War, you have to take The Coalition.
Which nine do you pick, and why?
Edit: sorry about any confusion: I'm looking for first-party IPs and the first-party developers who make them. So From Software is not eligible for Bloodborne, for example.