NPD Totals February 2011 USA Video Game Revenue - NewsVGChartz Staff , posted on 10 March 2011 / 11,544 Views
NPD totals for the four weeks ending February 26, 2011 in the United States have arrived. Including PC software NPD says Americans spent $1.36 billion on video games in February 2011 which was 3% more then they spent a year ago. Figures also increased over $150 million from January to February 2011, mostly on a 32% increase in hardware sales.
In addition to providing a nice monthly boost, hardware sales were also the main driver for growth compared to February 2010. Total hardware revenue reached $466.9 million in February 2011, up from $426.4 million in February 2010. Accessories, helped tremendously by standalone Kinects, also grew nicely from February 2010 - to almost $257 million from just over $200 million. Software sales lagged behind the other categories though, falling 5% to $601.4 million from $636 million last February ($10 million of that total in 2010 was for PC games).
Currently, we have only three numbers for hardware from February. Reports indicate that X360 increased to 535,000 units in February 2011 from 424,000 last February, and that Wii increased to 454,000 units from 399,000 units. More will be edited into the chart below as data trickles in from the internet.
The X360 increase from February 2010 should account for about $25-30 million of the hardware lift mentioned above. Given X360 & Wii revenue of about $225 million, and PS3 revenue of at roughly $130 million ($325 *401,000), total revenue for DS, PSP, and PS2 was less than $112 million. DS thus sold fewer units than last February given what it sells for, as PS2 and PSP should be about $20 million of the remaining $112 million.
Lifetime USA figures for Wii and X360 are now 35 million and 26.3 million units respectively, as of February 2011. Wii has reached 35 million in the USA in 52 months, Sony's PS2 reached 35 million in 74 months. All USA hardware has reached 35 million at a slower rate than Wii to date.
At 535,000 units sold Microsoft's X360 had its best non-holiday month ever, beating September 2007, when Microsoft sold 528,000 X360s. The 'best-month' figure ever looks more impressive when you recognize that September 2007 had five weeks, for an average of about 106,000 units sold per week, while February 2011 was closer to 134,000 units per week. On a weekly basis, Microsoft's best previous month was about 111,000 units per week in July 2010 - when the X360 Slim first had an entire month on the market.
On the software front, NPD says Call of Duty: Black Ops is now the top selling game of all time (non-bundled) in the United States at 13.7 million units. The NPD multiplatform top ten for February 2011 saw Activision's mega-hit as the number one game of the month, as did VGChartz data.
1) Call of Duty: Black Ops (Activision: 360, PS3, WII, NDS, PC) - 775,000 (likely without PC)
2) Marvel vs. Capcom 3: Fate of Two Worlds (Capcom: 360, PS3) - 790,200
3) Just Dance 2 (Ubisoft: Wii) - 554,000
4) NBA 2K11 (Take-Two: 360, PS3, PSP, WII, PS2, PC) - About 400k?
5) Dead Space 2 (EA: 360, PS3, PC) - 311,900
6) Zumba Fitness: Join the Party (Majesco: WII, 360, PS3) - 301,000
7) Bulletstorm (EA: 360, PS3, PC) - 285,600
8) Killzone 3 (Sony: PS3) - 279,600
9) Michael Jackson The Experience (Ubisoft: WII, DS, PSP) - About 220k - 260k?
10) Mario Sports Mix (Nintendo: WII) - 200,000
12 others > 100,000
Dragon Quest VI - 50,000
De Blob 2 - well under 75,000
The top ten helps explain the lift for all consoles. Just Dance 2 and Mario Sports Mix did well as Wii exclusives, Marvel vs. Capcom, Dead Space 2, Bulletstorm, and Killzone each did well for the HD systems. Zumba and Michael Jackson also did quite well as major motion games. NBA 2k11 and Call of Duty also remain huge multi-platform hits, pushing just about every system to some degree.
Michael Pachter of Wedbush Morgan has also indicated that Kinect topped Move by a ratio of over 5:1 once again in February, as has been the case for several months now.
More information will be edited into this article as it arrives.
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