Nintendo Has No Plans to Lower Switch's Price in the US Following Price Cut in Europe - News
by Craig S , posted on 15 September 2021 / 1,927 ViewsEarlier this week Nintendo suddenly cut the price of the base Switch model throughout Europe, by £20/€30. It took the price of the base model from £279.99/€329.99 to £259.99/€299.99.
Potential buyers on the other side of the pond hoping the same would happen in North America in the near future have now had those hopes shot down, however, after Nintendo confirmed to Axios' Stephen Totilo that "there are no plans to change the Manufacturer’s Suggested Retail Price for any Nintendo Switch model in the U.S.".
Nintendo tells me yesterday's Switch price drop was just for Europe (and the UK):
“The trade price adjustment is for the European region only. There are no plans to change the Manufacturer’s Suggested Retail Price for any Nintendo Switch model in the U.S.”
— Stephen Totilo (@stephentotilo) September 14, 2021
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The price drop was to address the YEN to EUR/GBP fluctuations. In the last 5 years, Euro lost around 8%, GBP lost 9.5%, USD stayed on the same level (+/- 1%). That is also reflected in the price drop. Europe, 9% drop, UK 13% drop, US unchanged.
Edit: YEN to AUD rate hasn't changed at all, compared to April 2017, so I wouldn't expect the price cut in Australia anytime soon
Yeah this definitely seems like a currency conversion alignment. The price drop just brings the UK/EU prices more in line with the rest of the world.
I agree with you. I wonder why Nintendo doesn't just say this, so that people understand WHY it's a Euro/UK-only price drop. The price drop moves the full Switch to the average European equivalent of $292 USD (before sales taxes in both cases), as of the exchange rate on the day of the announcement.
Why did they only reduce the price of the standard model then and not the Switch Lite and Switch OLED too?
Sounds more like a stock clearance to get rid of the old model and make room for the upcoming OLED version on the shelves to me.
You think they would reduce the price of the OLED model before it releases? That doesn't make any sense. The OLED model costs 349€, it would have been only 20€ more than the old model.
The main reason is inflation and the price having been higher than in other regions already at launch.
It doesn't make any sense to reduce the pricr of the OLED when it's already priced as it's supposed to be.
idiots are listing the oled model on ebay for alot more already... im happy with my day 1 edition I've had to replace joycons once due to drift. still play it most days
I'm thinking they plan on cleaning out the base switch and baking the OLED the base switch starting Q1 next year.