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Nintendo Has No Plans to Lower Switch's Price in the US Following Price Cut in Europe

Nintendo Has No Plans to Lower Switch's Price in the US Following Price Cut in Europe - News

by Craig Snow , posted on 15 September 2021 / 1,568 Views

Earlier this week Nintendo suddenly cut the price of the base Switch model throughout Europe, by £20/€30. It took the price of the base model from £279.99/€329.99 to £259.99/€299.99.

Potential buyers on the other side of the pond hoping the same would happen in North America in the near future have now had those hopes shot down, however, after Nintendo confirmed to Axios' Stephen Totilo that "there are no plans to change the Manufacturer’s Suggested Retail Price for any Nintendo Switch model in the U.S.".

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Kristof81 (on 15 September 2021)

The price drop was to address the YEN to EUR/GBP fluctuations. In the last 5 years, Euro lost around 8%, GBP lost 9.5%, USD stayed on the same level (+/- 1%). That is also reflected in the price drop. Europe, 9% drop, UK 13% drop, US unchanged.
Edit: YEN to AUD rate hasn't changed at all, compared to April 2017, so I wouldn't expect the price cut in Australia anytime soon

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holzi Kristof81 (on 15 September 2021)

That was my thought too. Compared to other Regions the price of 330€ was a bit high.

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NextGen_Gamer holzi (on 15 September 2021)

Yeah this definitely seems like a currency conversion alignment. The price drop just brings the UK/EU prices more in line with the rest of the world.

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scrapking Kristof81 (6 days ago)

I agree with you. I wonder why Nintendo doesn't just say this, so that people understand WHY it's a Euro/UK-only price drop. The price drop moves the full Switch to the average European equivalent of $292 USD (before sales taxes in both cases), as of the exchange rate on the day of the announcement.

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Machina scrapking (6 days ago)

Nintendo did explain their reasoning:

"After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch - OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch."

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scrapking Machina (3 days ago)

Ah, good catch. I'd missed that detail.

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GaoGaiGarV Kristof81 (6 days ago)

Why did they only reduce the price of the standard model then and not the Switch Lite and Switch OLED too?
Sounds more like a stock clearance to get rid of the old model and make room for the upcoming OLED version on the shelves to me.

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Kakadu18 GaoGaiGarV (6 days ago)

You think they would reduce the price of the OLED model before it releases? That doesn't make any sense. The OLED model costs 349€, it would have been only 20€ more than the old model.
The main reason is inflation and the price having been higher than in other regions already at launch.
It doesn't make any sense to reduce the pricr of the OLED when it's already priced as it's supposed to be.

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Giggity_goo (on 15 September 2021)

idiots are listing the oled model on ebay for alot more already... im happy with my day 1 edition I've had to replace joycons once due to drift. still play it most days

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TheBraveGallade (6 days ago)

I'm thinking they plan on cleaning out the base switch and baking the OLED the base switch starting Q1 next year.

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2zosteven (on 15 September 2021)
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