EA Sports Looking to Expand from 230 Million Sports Gamers to 500 Million in the Next 5 Years - News
by William D'Angelo , posted on 02 August 2021 / 1,074 Views
EA Sports general manager Daryl Holt in an interview with Axios revealed Electronic Arts has a goal to expand EA Sports from around 230 million sports gamers to 500 million over the next five years.
The expansion includes "new business models, new geographies," and a sustained release of sports gaming content to players.
"We're creating very much a social aspect and social networks within our games," he said.
EA Sports has plans to get back into golf, college football and baseball. It has also extended its UFC deal and acquired F1 developer Codemasters this year.
Holt says Madden NFL 22 should run much better than last years release as he says the team has "a responsibility for us to deal with craftsmanship in terms of bugs or any issues of instability."
Holt says don't expect the annual release of Madden NFL to change anytime soon, however, he said EA is aware of the shift to the games as a service seen in games like Fortnite.
"I think it is an evolution that is happening around the gaming industry in different ways," Holt said. "How we unlock the big beat of sports into that type of a service, I think we'll see over the course of the future."
Holt says EA Sports is working on next-generation basketball games.
"We've got some next-generation HD basketball projects that we have been talking about and designing and working on," Holt said.
FIFA, Madden NFL, NHL, and UFC continue to be successful for EA Sports.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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If ever there were a series of games that should just have an annual subscription model, with constant updates both feature-wise and graphics/engine updates, it would be these repetitive sports games.
Free-to-play FIFA and Madden confirmed
EA Sports Plan for Expansion: Not to release a single Madden NFL game on Nintendo Switch, despite Switch sales about to pass 90 million owners. And also to alienate PC Gamers with their announcement that the next PC port of FIFA will have last gen features and not include their new "Hyper Motion" gameplay. Recipe for success.
I'm surprised they have 230 million players. As much as I love sports, I've never really gotten into sports video games outside of the arcade type games like NBA Jam. I usually get one Madden and one NBA 2K per console generation but barely touch them.
I'm sure many people buy multiple sports games. That number isn't unique players, but filled with many tens of millions of redundant ones I'm guessing.
I haven't played a sports game (outside of racing) in probably 25-30 years. One day, I'm gonna try one........
