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E3 2021 Nintendo Direct Reached 3.1 Million Peak Viewers, Xbox With 2.3 Million

E3 2021 Nintendo Direct Reached 3.1 Million Peak Viewers, Xbox With 2.3 Million - News

by William D'Angelo , posted on 01 July 2021 / 1,867 Views

The E3 2021 Nintendo Direct was the most viewed showcase during E3 2021, with a peak of 3.1 million viewers, according to analyst Stream Hatchet. 

The Xbox and Bethesda showcase came in second place with 2.3 million viewers. Head of Xbox Phil Spencer has stated it was the most viewed E3 ever for Xbox. 

"Thank you for a great week, our most viewed E3 ever," said Spencer. "We haven’t felt players and the team sharing so much energy and excitement since the 360 era.

"We’re inspired by the community’s belief in Xbox and we will continue to innovate with players at the center of everything we do."

Ubisoft came in third place with 1.4 million peak viewers, followed by Square Enix with 1.3 million, and Devolver Digital with 1.1 million.

If you missed E3 2021 you can check out our breakdown articles on the Nintendo Direct and Xbox and Bethesda showcase.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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4 Comments
Dulfite (on 17 June 2021)

I'd imagine the re-watches and people watching this in the weeks/months ahead will make the numbers even more interesting than these initial ones.

  • +11
Rafie (on 17 June 2021)

Both were certainly the most exciting. The numbers were well deserved. Looking forward to BOTH gaming giant's new games.

  • +7
shikamaru317 (on 18 June 2021)

Stream hatchet must be wrong here. We know that Xbox E3 2018 got 1.8m peak concurrent viewers on Twitch alone, with Youtube, Twittter, Facebook, Mixer added in 2018 likely got over 3m views, and Phil said that the 2021 E3 showcase beat the 2018 one in viewership, so there is no way that MS got only 2.3m this year.

  • +1
Chicho (on 18 June 2021)

3.1 and reference xbox right after, Windows had a 3.1 Microsoft in bed with Nintendo confirmed. Gamepass on switch confirmed.

  • 0