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Phil Spencer Hints at Streaming Sticks to Run xCloud on Your TV

Phil Spencer Hints at Streaming Sticks to Run xCloud on Your TV - News

by William D'Angelo , posted on 01 November 2020 / 1,126 Views

Microsoft has been focused on growing its subscription gaming service, Xbox Game Pass. It lets you play every first-party Xbox game on launch day on your Xbox console, PC, and now even your Android phone using cloud streaming, xCloud. xCloud on Android is available to all Xbox Game Pass Ultimate subscribers at no additional cost. 

Microsoft is working on ways to  bring Xbox Game Pass via xCloud to iOS in early 2021 using a "direct browser-based solution." It now appears the company is looking at other platforms to release the xCloud service on.

Head of Xbox Phil Spencer in an interview with Stratechery and transcribed by The Verge hints at ways to expand Xbox Game Pass using xCloud to bring down the initial cost of gaming. One way is to release a TV streaming stick. 

Phil Spencer Teases Streaming Sticks to Run xCloud on Your TV

"I think you’re going to see lower priced hardware as part of our ecosystem when you think about streaming sticks and other things that somebody might want to just go plug into their TV and go play via xCloud," said Spencer. 

"You could imagine us even having something that we just included in the Game Pass subscription that gave you an ability to stream xCloud games to your television and buying the controller."

Xbox Game Pass is available for $9.99 per month, while Xbox Game Pass Ultimate is priced at $14.99 per month. Ultimate includes Xbox Live Gold and Xbox Game Pass for Console, PC, and Android.

Microsoft has already partnered with Samsung for xCloud to run on the Samsung line of Android phones with special features. It is quite possible we will see xCloud available on Samsung TVs in the future.

The Xbox Series X and Xbox Series S will launch worldwide on November 10.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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11 Comments

DonFerrari (on 23 October 2020)

Soon enough they will be able to have an app on the TVs.

  • +1
Angelus (on 23 October 2020)

Why is this being downvoted? There's nothing unrealistic about a GamePass app on smart TVs?

  • +1
DonFerrari (on 23 October 2020)

Have no idea, perhaps they don't like the idea of MS making it to easy and then gaining ground. Sure most TVs until now may not have the minimum power to run it, but well if we can have a lot of streaming services on TVs I bet MS can make deals with either the OS provider (like for Android TV) or with TV manufacturers themselves. The purpose of any streaming service is remove as many barrier as possible to be able to offer to anyone willing to pay.

  • +1
mutantsushi (on 23 October 2020)

Doesn't exactly fulfill my threshold to downvote, but maybe I don't feel the need to gratify self by bashing on others at the moment. Anyways, although I am always a fan of internet "sticks" rather than built in smart TVs, the fact it already runs fine thru browser makes all of this superfluous. Even MS' stick is irrelevant if it already runs thru any other browser, such as Google sticks. Rather than just supporting the standard browsers since own hardware doesn't bring any gaming benefit, about the only rationale I see here is MS stick pushing it's broader MS ecosystem... but that just isn't needed to play the game if indeed it can run thru browser.

  • +2
DonFerrari (on 23 October 2020)

Most of what several apps do were previously websites, but customers and companies verified that having dedicated apps worked better for their interest (profits). So yes even if it can work from browser and even give full screen you can bet MS will make more options to use their service so it will be easier and stand more.
Why do streaming services make apps if all of them work fine on browsers?

  • 0
mutantsushi (on 24 October 2020)

Not sure if there is real question in there....? That MS is interested in offering own service on stick isn't really in question, that is exactly what article is saying with MS as a source. I wrote how MS perceived broader interests may drive this, but that doesn't really translate to me finding it personally compelling, and I don't think analyzing things solely from the perspective of MS is really worth mine or anybody else's time unless MS is paying.

  • 0
EnricoPallazzo (on 24 October 2020)

Upvoting just because it makes absolutely no sense to downvote this, we should get rid of downvote button and leave only upvote... this is nonsense

  • 0
mutantsushi (on 24 October 2020)

@EnricoPallazzo I totally agree, what is the legit purpose or benefit of downvoting? Any post that truly deserves it IMHO is really just needing moderation. It just reinforces a negativity even when people don't express it in words, even when they have no intelligent argument to frame in words. But IMHO cultivating that negativty will perpetuate itself when people do express themselves in words.

  • +1
DonFerrari (on 24 October 2020)

Understood your point mutantsushi. And yes it makes sense that for you it doesn't make much difference. And with Xcloud being easy to use and if it gives a good experience I may try some of MS exclusives on the gen, at least the trailer of them was interesting imho.

  • 0
gtotheunit91 (on 23 October 2020)

That'd be insane! Plus Phil talked previously about bringing xCloud streaming to console and pc. Save yourself hours of waiting for installs!

  • 0
sales2099 (on 24 October 2020)

Damn straight, keep expanding.

  • -2