Xbox Series X and S Pre-Orders Quickly Sell Out in Japan

Xbox Series X and S Pre-Orders Quickly Sell Out in Japan - News

by William D'Angelo , posted on 01 October 2020 / 3,610 Views

Microsoft opened up pre-orders for the Xbox Series X and Xbox Series S on Tuesday, September 22 in most countries worldwide. However, they waited to open up pre-orders in Japan until after the Xbox Tokyo Game Show 2020 Online showcase, which was held on September 24 at 21:00 JST. 

Pre-orders officially opened up at midnight Japan time and it quickly sold out at many retailers. The Xbox Series X sold out on Amazon Japan within 20 minutes, while the Xbox Series S sold out an hour later. 

Japanese retailers YodobashiSoftmapBicCamera all sold out of their Xbox Series X and Xbox Series S pre-orders within a few hours. The Microsoft Store in Japan has also sold out.

This could be a decent sign for the two next-generation Xbox consoles, however, we don't know how much stock was provided to any of the retailers. 

Xbox Series X and S Pre-Orders Quickly Sell Out in Japan

The Xbox brand has struggled to find success in Japan. The original Xbox sold a little over half a million units in Japan, while the Xbox 360 performed a bit better with over 1.6 million units sold. The Xbox One has performed even worse with just a little over 100,000 units sold.

Earlier today, Microsoft did cut the price of the Xbox Series S in Japan by 3,000 yen to 29,980 yen (~$312 USD). The price of the Xbox Series X has remained unchanged at 49,980 yen (~$519 USD).

The Xbox Series X and Xbox Series S will launch worldwide on November 10.

Thanks, VideoGameChronicles.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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24 Comments

chakkra (on 24 September 2020)

That sounds good on paper but without real numbers it means nothing actually.


A_Robo_Commando (on 24 September 2020)

Considering the reports of Game Stop being short on pre-order allocations for the Series consoles, I'm very curious as well to see what the eventual sales numbers are months from now.


  • +1
Azzanation (on 24 September 2020)

4 pre-orders were placed


Walbert (on 25 September 2020)

4 is a bit ambitious.


  • +2
curl-6 (on 24 September 2020)

US Army base stocking up


Ka-pi96 (on 24 September 2020)

Yep, probably.


  • 0
Farsala (on 25 September 2020)

For reference, there are at least 50,000 US military stationed in Japan. Most of which are young people with a lot of disposable income. Though I am not entirely sure that their purchases in base count towards Japan sales.


  • +1
mutantsushi (on 26 September 2020)

Not sure of details, but even assuming the imperial troops have own pre-order pool or can access general US pool, if that is saturated it seems almost certain they would move on to pre-ordering from local Japanese retailers. At general level, I'm not sure that is fundamentally different from any other country with foreign civilians living there for work or study, who would also tend to be part of "local" pre-orders. I guess it is just the huge disparity in US and Japanese gaming preferences that makes US military a major part of "Japanese" demand. But the same might be said for US military bases re preorders/general sales in Italy, Germany, Korea?


  • 0
mutantsushi (on 26 September 2020)

(cue map of US military bases around the world marked with USA flags, morphing into map of Xbox flags...)


  • 0
imparanoic (on 25 September 2020)

it's good that microsoft has decided against neglecting asian countries for a whole year like xbox one launch, maybe they are trying to replicate xbox 360 with a million units sold in Japan rather than less than 100,000 units in total for xbox one from 2013 to 2020


LivingMetal (on 24 September 2020)

WHOOOO-HOOOO!!!! :::Fist Pump:::


Skixx (on 24 September 2020)

Its japan, will be amazed if it actually gets 100 preorders.


shikamaru317 (on 24 September 2020)

Xbox One sold 24k release week in Japan, while Xbox One X sold 1,500 first week in Japan. I suspect Xbox Series will at least fall somewhere between those two launch week, it does have pricing on it's side afterall thanks to Series S.


  • +5
imparanoic (on 25 September 2020)

i have only seen once xbox one sales in japan exceed 3 figures, without any prove, i can't see xbox one selling 24k in japan as the news articles clearly stated that no one queued for xbox one at launch as it was a year after western countries and more importantly, the hard core xbox japanese fans would off imported their xbox from USA or UK or Australia than wait a year for release.

Kotaku headline for xbox japan launch "Japan's Xbox One Launch Looks Sad As You'd Expect" which suggest that it was possible that barely a 1000 units sold


  • 0
shikamaru317 (on 25 September 2020)

@imparanoic It's right there on VGC's charts. Go look at the Japan weekly chart for September 7th 2014. 24,795 units sold. Xbox One sales were decent at launch, but then they fell off a cliff pretty quickly.


  • +4
hiccupthehuman (on 25 September 2020)

It would be great if Xbox Series can return Xbox to 360 level sales in Japan.


Rob5VGC (on 25 September 2020)

Don't be fooled. Famitsu will reveal the truth in November. MS can't hide numbers in Japan.


TheBraveGallade (on 25 September 2020)

... all 5000 of them?


KingJames (on 25 September 2020)

Xbox Series could outsell X360 and it wouldn't be too big of a deal. Even if they begin to succeed over there it'd be no more than 5m lifetime sales. Nintendo and Sony (more so Nintendo) will permanently own that market.


Tridrakious (on 25 September 2020)

All 2 of them...


Amnesia (on 25 September 2020)

How many stock had they planned for Japan ? 200 units for launch ?


DonFerrari (on 25 September 2020)

So have they made over 9000 consoles available?


2zosteven (on 25 September 2020)

That is fantastic news, lets hope those are big numbers. Keep it up Japan!


SuperRetroTurbo (on 25 September 2020)

Lol.