Microsoft Drops Optimized for Xbox Series X Logo From the Front of the Box Art

Microsoft Drops Optimized for Xbox Series X Logo From the Front of the Box Art - News

by William D'Angelo , posted on 03 September 2020 / 2,132 Views

When the first box arts for Xbox Series X games were revealed that had a giant "Optimized for Xbox Series X" logo on the cover art. After some backlash from fans that it didn't look good, it appears Microsoft has dropped the logo. 

This news comes from video games industry senior analyst at Niko Partners Daniel Ahmad who thinks the "Optimized for Xbox Series X" will now appear on the back of the box, but not as part of the giant logo.

The Xbox Series X will launch in Holiday 2020. A release date and and launch price are reportedly going to be announced sometime this month.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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13 Comments

Random_Matt (on 03 August 2020)

Box art wars, cannot make this up.


Mandalore76 (on 03 August 2020)

Good move. Looks less cluttered now.


shikamaru317 (on 03 August 2020)

Smart move. With that giant badge off the boxarts now, I can safely say that I prefer the Xbox boxarts to the PS5 boxarts. Sony really screwed up by going with blue cases instead of black.


DonFerrari (on 03 August 2020)

Hope Sony also listen to the feedback.


  • +1
SanAndreasX (on 03 August 2020)

Sony is using blue as part of its branding much like Microsoft uses green; Nintendo should likewise use red as the official color for its brand.


  • -2
shikamaru317 (on 03 August 2020)

@San I get that, but the white label with the blue case doesn't look good. Should have gone with a black label with blue cases, or the white label with black cases imo,


  • +5
Azzanation (on 03 August 2020)

They must of listen, looked too cluttered with it


KLAMarine (on 03 August 2020)

Excellent decision!


Pemalite (on 03 August 2020)

I feel they need to adjust the packaging somewhat to differentiate the releases from the 8th gen devices. We will end up at a point where games will no longer work on the Xbox One due to a shift in development focus, but the games boxes will be identical to the Xbox One, possibly adding to confusion on compatibility. There is differences between OG Xbox > Xbox 360 > Xbox One game cases which helps identify that easily at a quick glance, for cross-gen titles it probably doesn't matter. Plus it looks better in the game library.


Alistair (on 04 August 2020)

except you can just look on the back, that's fine, since EVERY One game will work with the Series X pretty much


  • 0
BraLoD (on 03 August 2020)

That's nice, because it was horrible. Now Sony, make PS5 bluray cases white to match the label.


Jranation (on 03 August 2020)

Nice. Now sony please change the white banner.


DonFerrari (on 03 August 2020)

Was it due to criticism of some games not being optimized for it??? /joking. That will make the box cleaner, good.